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TOYOTA REPORT 2006

  1. TOYOTA SETS NEW SALES RECORDS
  2. BUTTNER SAYS PERCEPTION HELPS TOYOTA SALES
  3. TOYOTA LEADS CAR SALES FOR FIRST TIME
  4. TOYOTA EXTENDS ITS LEAD TO 28 YEARS
  5. RECORD SALES FOR HILUX IN ITS 35th YEAR
  6. RECORD SALES FOR HIACE AFTER 35 YEARS
  7. RECORD SALES AS RAV4 PASSES 100,000 MARK
  8. TOYOTA GAINS 50 PER CENT IN LIGHT CAR MARKET
  9. PRIUS SETS RECORD AND PASSES 5000 SALES
  10. COROLLA NOW AUSTRALIA'S NO. 2 CAR
  11. RECORD EXPORTS IN 2006 FOR AUSTRALIAN CAMRY

TOYOTA SETS NEW SALES RECORDS


Toyota has become the first company in almost 30 years to achieve the automotive sales "triple crown" - number one in overall sales, number one in passenger cars and number one in commercial vehicles.

Toyota achieved the coveted treble while setting a new outright record of 213,847 vehicle sales in 2006, according to official VFacts figures.

Last year was the tenth time Toyota has been overall market leader - including the past four years in a row - but only the first time it has achieved the triple crown.

The last company to win the triple crown was GM-Holden in 1978.

Four of the top 10 selling vehicles in 2006 were Toyotas - Corolla, which became Australia's second most popular car, HiLux (4th), Camry (6th) and Yaris (7th).

Toyota was the top-selling marque in passenger cars for the first time, selling 114,775 cars.

The fuel-efficient four-cylinder Corolla, Camry and Yaris models dominated these sales.

Toyota, which has led the commercial vehicle market since 1979, was number one again with a record total of 99,072.

Demand for Toyota in 2006 was up 5.4 per cent on the company's previous all-time record of 202,817 vehicles, set in 2005.

The company was the sales leader every month and set new sales records in eight months.

Toyota beat GM-Holden by a record 67,336 vehicles and its lead over Ford was 98,882 vehicles.

Toyota sales records were set by Yaris, Prius, HiLux, HiAce and RAV4.

Toyota was the top-selling brand in the light (Yaris), small (Corolla) and medium (Camry) car markets; the compact (RAV4) and large (LandCruiser wagon) SUV segments; light buses (HiAce); vans (HiAce); and pick-up/cab-chassis 4x2 (HiLux) and 4x4 (HiLux).

The new V6 Aurion large car, introduced late in the year, has had a strong sales start as well as winning two major awards - Australia's Best Large Car from the motoring clubs and Large Car of the Year from the Fairfax Drive awards.

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BUTTNER SAYS PERCEPTION HELPS TOYOTA SALES


Toyota Australia's 2006 success demonstrates that the company is responding to customer needs in all aspects of its business, particularly the increasing desirability of its vehicle line-up, the company's senior executive director Sales and Marketing David Buttner said.

Mr Buttner said increased emphasis on styling and driver enjoyment were part of Toyota's ongoing program of improvements.

He said these attributes added to the traditional Toyota values of quality, durability and reliability.

"Customers have always had rational reasons for choosing a Toyota, such as low whole-of-life costs," Mr Buttner said.

"Now people are also being given emotional reasons for buying a Toyota," he said.

"The new V6 Aurion and the latest Camry are prime examples of how Toyota is adding more interest with styling and technology that is appreciated by the market.

"There will be progressively more evidence of this shift in perceptions as Toyota launches new vehicles through 2007 and beyond."

Mr Buttner said achieving the "triple crown" - number one in passenger cars, commercial vehicles and total sales in 2006 - had been a long-term goal for Toyota.

"Our response to customer demand in 2006 is the result of meticulous planning in all aspects of our business.

"Toyota's strengths are world-class local manufacturing, an excellent range of imported and locally made vehicles and a strong team of dealers strategically placed to service our customers.

"None of this happens overnight - in fact, it has taken decades and that's why we are now achieving strong success."

Mr Buttner said Toyota's challenge now was to retain its competitive edge with consumers, improve quality even further and make all its operations even more efficient.

"Today, we are number one by a margin of 67,000 - a turnaround of about 87,000 in just four years," he said.

"We have to work even harder to stay at the forefront of the industry, to the benefit of our network and our customers."

Mr Buttner said Toyota was expecting a strong 2007 with a full-year contribution from Aurion and new model launches, including for Corolla.

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TOYOTA LEADS CAR SALES FOR FIRST TIME


Toyota has become the market leader in passenger car sales for the first time in its 43-year history in Australia.

The company sold a record 114,775 passenger cars in 2006, up 4.1 per cent from its previous record of 110,238 cars in 2005.

Toyota sold 6300 more passenger cars than any other company - overtaking Holden which has been the leader in passenger car sales since 1998.

Toyota achieved the milestone during a year in which it led the commercial market for the 28th consecutive year and the total market for the tenth time, including the past four in a row.

Toyota's 2006 success in passenger car sales came mainly from its fuel-efficient four-cylinder cars.

Corolla, Camry and Yaris were among the top seven best-selling vehicles in the country - second, sixth and seventh respectively.

Corolla sold in near-record numbers, beating Falcon for the first time in a full year to become the number two-selling car in the country.

Corolla deliveries of 46,256 came within 159 of the previous record of 46,415 set in 1995.

It was the country's most popular small car for the seventh year in a row.

Toyota set new sales records in the light car market with Yaris, which was the nation's most in-demand vehicle in the light car segment.

Yaris registrations of 27,990 accounted for 24.8 per cent of the light car market.

It was more than 7000 ahead of its nearest rival and more than 10,000 units higher than Toyota's previous best result in the light car market.

Camry was the country's best-selling medium car for the 13th consecutive year.

Sales of 24,221 four-cylinder Camry sedans represented more than one-quarter of all medium car sales.

During the year, Toyota released the sixth-generation Camry as an exclusively four-cylinder range.

In the five months since its launch, Camry sales have averaged 2800 a month and its share of the sub-$55,000 medium car market has averaged over 40 per cent.

Toyota's Prius hybrid also achieved a Toyota record with 1974 sales - 38.7 per cent more than the previous record set in 2005.

Total Prius registrations have now surpassed 5000 in Australia and 630,000 globally.

The new V6 Aurion large car, which was introduced late in the year, had a strong start - averaging 1500 a month on debut in November and December.

Aurion has already won two major awards: it was named Best Large Car by motoring clubs in the Australia's Best Cars awards and in the Fairfax Drive Car of the Year awards.

Toyota entered the Australian market in 1963 when it sold 1275 cars.


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TOYOTA EXTENDS ITS LEAD TO 28 YEARS


Toyota sold a record 99,072 trucks last year - its 28th consecutive year of leadership in the Australian commercial vehicle market since overtaking Holden in 1979.

Toyota was also market leader in passenger car sales for the first time in 2006, toppling Holden which has led the car market since 1998.

Toyota's commercial vehicle sales included several records - including HiLux, which is Australia's most popular commercial vehicle and the fourth-best selling vehicle, either car or truck.

HiAce bus, HiAce van and RAV4 also set new records while LandCruiser wagon retained its position as the perennial top-selling large SUV.

Toyota accounted for more than one-third (34.0 per cent) of all sales of light commercial vehicles and more than one-quarter (25.7 per cent) of all SUV sales.

HiLux strengthened its long-term reign in the light truck market with demand up 17.6 per cent to 36,885 compared with the previous record of 31,369 set in 2005.

HiLux 4x2 outperformed locally produced Falcon and Commodore utilities for the first time with sales up 16.1 per cent to a record 16,723.

HiLux 4x4 lifted sales 18.9 per cent to a record 20,162 - 5800 ahead of its nearest rival.

Total HiAce registrations grew to a record 10,865 - 37 per cent up on the previous year and more than 2000 ahead of the previous record set in 1999.

HiAce claimed 91.5 per cent of the light bus market with record sales of 2400 - up from 81.7 per cent and 1878 sales.

In light vans, HiAce lifted its market share from 28.0 per cent to 41.4 per cent with sales rising from 6050 to 8465.

RAV4 regained leadership of the compact SUV segment for the second time in three years.

It was the best year on record for RAV4 with 14,834 deliveries, aided by the introduction of a new-generation model in early 2006.

Sales increased 24.9 per cent and the segment market share for RAV4 jumped from 15.9 per cent to 19.1 per cent.

LandCruiser wagon was again the nation's top-selling large SUV with its share increasing from 63.0 per cent to 68.9 per cent in a sub-segment that was down almost 19 per cent in sales.

Prado and Kluger combined for 30.9 per cent of the medium SUV market.

Toyota introduced a new 3.0-litre turbo-diesel engine and other upgrades for Prado late in 2006 and plans to introduce a new Kluger range in 2007.

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RECORD SALES FOR HILUX IN ITS 35th YEAR


Toyota HiLux has celebrated 35 years in Australia with record sales of 36,885 vehicles in 2006 - an increase of 5516 or 17.6 per cent on its previous record set a year earlier.

HiLux is Australia's most popular commercial vehicle and fourth-most popular vehicle overall - car or truck.

A significant development occurred in 2006 when HiLux 4x2 outsold the locally produced Falcon and Commodore utilities for the first time.

The success of HiLux has enabled Toyota to achieve more than one-third of all sales of light commercial vehicles sold in Australia last year.

HiLux achieved another milestone in 2006 - surpassing a total of 500,000 sales since it entered the local market in 1971 in 4x2 guise.

The 4x4 models - although not introduced until nine years later - have proven more popular with total deliveries exceeding 260,000, narrowly ahead of total 4x2 sales.

In 2006 HiLux 4x2 lifted sales by 16.1 per cent to a record 16,723 to eclipse the Falcon and Commodore utilities.

Although total industry sales in the 4x2 sub-segment fell 12.6 per cent for the year, Toyota's share jumped from 18.1 per cent to 24.0 per cent on the back of a strong sales pick-up.

In the 4x4 sub-segment, HiLux lifted sales 18.9 per cent to a record 20,162 and its market share climbed from 27.0 per cent to 29.8 per cent.

HiLux 4x4 sales were 5800 higher than the nearest rival and were more than double the third-best seller.

Sales success for HiLux followed the introduction of a new range in the first half of 2005, which featured improved interior space, payload area, performance, economy, safety, comfort and equipment levels.

The HiLux range introduced in 2005 had larger overall dimensions and a wider choice of body/powertrain/equipment grade combinations.

From August 2006 production, Toyota has increased the performance and environmental friendliness of HiLux's 3.0-litre turbo-diesel engine.

Technical changes to HiLux's common-rail turbocharged and intercooled diesel engine have increased power by 6kW and made the engine compliant with the Euro IV emissions standard.

Other changes from late 2006 include anti-skid brakes as standard equipment on high-grade HiLux SR5 models, and available as an option on HiLux SR and WorkMate.

Turbo-diesel models also gain 15-inch steel wheels (previously 14-inch) on SR-grade 4x2 models.

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RECORD SALES FOR HIACE AFTER 35 YEARS


Toyota's HiAce has smashed records to post more than 10,000 deliveries for the first time in its Australian history.

HiAce passed the 10,000 barrier during November - on its way to setting a new benchmark of 10,865 sales.

This is a 37-per-cent improvement on 2005 and an increase of 2110 sales or 24 per cent on the previous record of 8755 sales set in 1999.

To the end of 2006, more than 214,000 HiAce vehicles have been sold in Australia since it first arrived here in 1971.

It has been number one in light van and bus sales since 1992 and last year achieved record market share of more than 90 per cent (light bus) and more than 41 per cent (light van).

In the light bus market, HiAce sold a record 2400 vehicles last year compared with 1878 in the previous year, lifting its market share from 81.7 per cent to 91.5 per cent.

In light vans, HiAce market share improved more than 13 percentage points from 28.0 per cent to 41.4 per cent as sales jumped more than 2400 from 6050 to 8465 vehicles.

Only one other vehicle in the light van segment reached double figures in market share at just 11.3 per cent.

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RECORD SALES AS RAV4 PASSES 100,000 MARK


Record sales from a new-generation RAV4 enabled Toyota to return to the top of the compact SUV segment in 2006.

The new range helped lift RAV4 sales to an all-time high of 14,834 last year - an increase of almost 3000 compared with 2005.

RAV4's previous yearly record of 13,220 sales, set in 2004, was overtaken during November.

The sales increase of 24.9 per cent lifted RAV4 to the top of the compact SUV segment for the second time in three years.

Its market share rose from 15.9 per cent to 19.1 per cent.

RAV4 achieved a milestone in early 2006 with the sale of the 100,000th vehicle since it was first launched in Australia in 1994.

Total sales have now exceeded 113,000 in Australia.

The current-generation RAV4 is more versatile and has better driveability, safety, comfort, ride and handling, fuel economy, aerodynamics and feature levels.

It is built on a platform with a longer wheelbase and wider track than the previous model, offering 20 per cent more interior space, including improved rear head and leg room.

Further changes are due in 2007 with the introduction of a V6 engine.

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TOYOTA GAINS 50 PER CENT IN LIGHT CAR MARKET


Toyota's light car sales surged more than 50 per cent (50.2) in 2006 to a company record of 28,295, according to auto industry statistician VFacts.

Toyota Yaris, in its first full year on the market, was the nation's best-selling light car with a margin of more than 7000 sales over its nearest rival.

It was the nation's seventh-most popular vehicle after Holden Commodore, Toyota Corolla, Ford Falcon, Toyota HiLux, Mazda 3 and Toyota Camry.

Yaris helped lift overall sales in the light car segment by 21.1 per cent compared with an overall industry figure that was down slightly on the previous year.

Toyota's light car total included 27,990 Yaris sales and a further 305 of the superseded Echo.

The combined total was more than 9400 higher than the previous year, lifting Toyota's light car share from 19.6 per cent to 24.4 per cent.

Toyota's senior executive director sales and marketing David Buttner said market acceptance of Yaris was important to Toyota's success.

"Sales growth of any size in a flat market is welcome, but increasing sales in the light car segment by 50.2 per cent is remarkable," Mr Buttner said.

"Yaris was a key factor in Toyota increasing its lead in the overall market and becoming market leader in passenger car sales for the first time."

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PRIUS SETS RECORD AND PASSES 5000 SALES


A record number of Australians last year switched to the hybrid drivetrain in the Toyota Prius.

Almost 2000 Australians bought the world's first mass-produced petrol-electric hybrid in 2006.

The total of 1974 was 38.7 per cent higher than the 1423 cars bought in the previous year.

Prius capped off its best-ever year in Australia when it reached a milestone during December - surpassing 5000 total deliveries in Australia since its launch in 2001.

Internationally, sales of Prius have exceeded 630,000.

Toyota has recently announced increased production of Prius to meet demand in Australia and other countries.

Toyota's hybrid system means Prius uses up to 50 per cent less petrol than an equivalent-sized conventional car and emits about half the carbon dioxide*.

Fuel economy is just 4.4 litres/100km (tested to ADR 81/01 under controlled factory conditions)*.

Prius is a five-door liftback capable of seating five adults comfortably.

It requires no special training to drive, does not require external charging, uses 91 RON unleaded fuel and has 456 litres of luggage space.

*Fuel consumption and emissions tested to ADR81/01 under controlled factory conditions. Actual fuel consumption may vary depending on driving style and conditions.



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COROLLA NOW AUSTRALIA'S NO. 2 CAR


Toyota Corolla has had an early start to celebrations for its 40th anniversary this year with confirmation it is now the country's second best-selling vehicle.

Official industry figures show Corolla outsold Falcon in 2006 with a near-record performance that also included beating Commodore in June and July.

Corolla is Australia's best-selling small car - a title it has held since 2000.

Demand for Corolla of 46,256 cars last year was within 159 sales of the record of 46,415 set in 2005.

Australia was the first country to receive an export Corolla from Japan, but Corolla's sales history in this country began as a locally produced model.

Since then, Australians have bought almost 960,000 Corollas - two-thirds of which were built here.

Local production ceased in 1999 and sales of imported Corollas have increased every year since.

The one-millionth Corolla in Australia is likely to be bought late this year - Corolla's 40th anniversary year.

Corolla is the world's biggest-selling car of all time with more than 32 million sales, including more than 20 million outside Japan.

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RECORD EXPORTS IN 2006 FOR AUSTRALIAN CAMRY


Toyota Camry was Australia's number one automotive export earner in 2006 with total revenue of $1.5 billion, according to the company's senior executive director sales and marketing, David Buttner.

Mr Buttner said a record 79,600 Australian-produced Toyota cars were exported in the past 12 months - an increase of almost 11,000 on the previous year.

"In 2007, with the addition of our new Aurion V6 large car, we expect to export at least 90,000 cars," Mr Buttner said.

"Overseas demand for Camry is running at record levels, particularly since the release of the sixth-generation range in the second half of the year.

"The flexibility to offer a four-cylinder Camry and a V6 Aurion from the same factory in Australia - in either right- or left-hand drive - provides great choice for our customers.

"We are the only company manufacturing a four-cylinder car in Australia for both the export and domestic markets."

Australian-made Toyotas are sold in more than 20 countries, with the biggest markets in the Middle East.

Mr Buttner said Toyota had invested $450 million in new plant, advanced technology and greater efficiency to bring the capacity of the Altona manufacturing plant in Melbourne to 140,000 cars a year.

"Altona, where we employ almost 3000 Australians, is now a fully integrated facility that provides a platform for growth in domestic sales and exports.

"The previous Camry had a well-deserved reputation for quality - and our customers are telling us the new Camry is even better.

"One of the world's leading motoring magazines Motor Trend named Camry as its 2007 Car of the Year, ahead of 27 rivals.

"We are still ramping-up production of the new Aurion, which will play a significant role in sales at home and abroad.

"It has already won major awards, including Best Large Car as judged by the motoring clubs," Mr Buttner said.

Toyota Australia, in a joint venture with the Toll Holdings Ltd division Autocare, recently opened a facility at Victoria's Webb Dock West to fit a wide range of options to vehicles bound for the Middle East.

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