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TOYOTA SALES RESULTS 2007 PRESS KIT

  1. TOYOTA SETS NEW INDUSTRY RECORDS IN 2007
  2. SALES BOOST FOR LOCALLY MANUFACTURED CARS
  3. TOYOTA EXTENDS SALES LEADERSHIP IN PASSENGER CARS
  4. TOYOTA SCORES AN AUTOMOTIVE "TON"
  5. COROLLA SALES RECORD IN 40TH YEAR
  6. HILUX TOPS 40,000 SALES FOR FIRST TIME
  7. TOYOTA'S FIFTH YEAR AS LIGHT CAR LEADER
  8. PRIUS SALES UP 60 PER CENT
  9. AWARD-WINNING KLUGER TRIPLES SALES
  10. SERVICING A TOYOTA JUST GOT CHEAPER
  11. QDR CLAIMS ROLEX SYDNEY HOBART CLASS RUNNER-UP FOR TOYOTA AURION V6

TOYOTA SETS NEW INDUSTRY RECORDS IN 2007


Toyota Australia set new records in 2007 to lead the automotive industry beyond one million sales for the first time in a calendar year.

Toyota achievements for the year included:


Unprecedented sales of 236,647 vehicles - up 10.7 per cent.
Selling five of the eight most popular vehicles.
Market share up 0.3 points to 22.5 per cent.
Record sales for Yaris, Corolla, Prius, Aurion, Kluger and HiLux.
Corolla - Australia's best-selling vehicle for three months in 2007.
Record local production of medium and large cars.
Outselling Holden and Ford combined in two months during 2007.
Record exports of 95,000 cars.


Toyota was market leader for the 11th time - the past five in a row - with sales up 10.7 per cent compared with the market growth of 9.1 per cent.

It beat its nearest rival by almost 90,000 sales and was more than 128,500 ahead of the third-placed company.

Toyota's sales have grown 50 per cent in the past five years and more than 87 per cent in the past decade.

In 2007, Toyota sold more passenger cars than any other company - for only the second time in its history.

Toyota was also the top-selling brand for commercial vehicles - a title held since 1979.

Last year was the first time Toyota sold more than 100,000 commercial vehicles - a feat no other company has achieved.

Local sales of Toyota's Australian-produced four-cylinder Camry and V6 Aurion cars rose 43.8 per cent with 48,372 being delivered.

This was the best result for the company's locally built medium and large cars in 45 years of manufacturing in this country.

In addition, Toyota exported 95,000 Camrys and Aurions from its Altona plant in Melbourne - mainly to the Middle East.

Corolla - buoyed by the launch of a new sedan and hatch range in May - set an all-time record of 47,792 sales.

Kluger had its best year ever with sales of the new model running at three times the rate of the superseded range.

Deliveries of the petrol-electric Prius rose more than 60 per cent due to improved supply.

HiLux continued its reign as Australia's most popular commercial vehicle with record registrations of 42,009.

It moved up one place in the rankings to be Australia's third most-popular vehicle behind Holden Commodore and Toyota Corolla.

Toyota also finished last year on a high, selling more vehicles in December than the combined totals of its two nearest rivals - for the second time in 2007.

Corolla was the country's best-selling vehicle last month, outselling Commodore for the third time during the year.

Toyota's December total of 20,613 vehicles was 16.8 per cent or almost 3000 deliveries higher than December 2006.

It was also 11.9 per cent above the previous December record of 18,420 set in 2005.

Toyota Australia senior executive director sales and marketing David Buttner said Toyota was proud of its success, but recognised the coming year would be even tougher.

"Toyota's results in 2007 are a terrific vote of confidence in our vehicles, dealers and staff - including the passionate people at our Altona manufacturing plant," Mr Buttner said.

"We anticipate Toyota expanding its 2007 result to at least 250,000 sales in 2008. That prediction is based on significant new-model activity across the industry and the fact Toyota has the freshest line-up of any of our competitors.

"In addition, we will continue to work at the other aspects of our business that have helped bring success.

"In particular, these include investments in our vehicles, in our network and in our people - and a determination to continue to improve customer service."

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SALES BOOST FOR LOCALLY MANUFACTURED CARS


Domestic sales of Toyota Australia's locally manufactured cars rose more than 43 per cent last year.

The combined total was 48,372 sales - with more than 26,300 four-cylinder Camrys and more than 22,000 V6 Aurions.

The result cemented Toyota's industry leadership in sales of passenger cars for the second, consecutive year.

With Camry and Aurion, Toyota sold more locally produced medium and large cars in 2007 than at any time in its 45 years of manufacturing in this country.

The 2007 total compares with 33,624 sales in the previous year and represents an increase of 43.8 per cent.

Current-generation Camry, launched in 2006 exclusively with a four-cylinder engine, is built in Melbourne. It is Australia's only locally manufactured mid-size car.

Camry has now been the country's best-seller in this segment for the past 14 years.

Last year, its share of the affordable (sub $60,000) medium-car market was 35 per cent.

Australians bought more than twice as many Camrys in 2007 as any other mid-size car.

In the large-car market, Aurion - also built in Melbourne - became Toyota's most successful model ever in this segment.

Powered by a 200kW V6 engine, Aurion exceeded expectations to claim 16.5 per cent of the large-car market (sub-$70,000).

It has been named the country's best large car in each of the past two years by the influential motoring clubs and the Fairfax Drive motoring experts.

Toyota Australia's senior executive director sales and marketing David Buttner said the two locally manufactured cars were popular due to their style, size, dynamics and value.

"The latest sales results demonstrate the success of our strategy in building two distinct vehicles in Australia - a four-cylinder mid-size Camry and a V6-powered Aurion large car," Mr Buttner said.

"These cars are a tribute to the passionate people at our Altona manufacturing plant who produce some of the best-quality cars in the world - cars that meet the needs and wants of Australian motorists," he said.

In addition to local sales, Toyota exported 95,000 cars with approximately 82,500 Camrys and 12,500 Aurions.

The key market for the Australian-made cars is the Middle East.

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TOYOTA EXTENDS SALES LEADERSHIP IN PASSENGER CARS


Toyota Australia last year achieved its best-ever sales of passenger cars, maintaining its leadership in this market sector for the second year running.

Australians bought 134,323 Toyota passenger cars in 2007 - an increase of 19,548 units over the 114,775 sold in the previous year.

Toyota's increase was 17.0 per cent compared with an industry average of just 6.5 per cent.

No other company increased its sales of passenger cars by more than 6000 units during the year.

Toyota's passenger-car market share grew from 19.2 per cent in 2006 to 21.1 per cent last year.

It was the first time Toyota has exceeded a 20-per-cent share, representing one out of every five cars sold in Australia.

Locally manufactured four-cylinder Camry and V6 Aurion cars accounted for the bulk of the Toyota increase.

Camry sales rose to 26,336 while Aurion sales reached 22,036 - a combined increase of 43.8 per cent for cars produced at the company's manufacturing plant at Altona in Melbourne.

Sales of Yaris, Corolla and Prius set new records while Tarago sales were also higher than in 2006.

Corolla confirmed its position as the most popular small car in Australia with 47,792 sales -1377 more than the previous record set in 2005.

Corolla was Australia's most popular vehicle in December, outselling the market leader for the third time last year after similar market-topping performances in January and June.

Yaris provided Toyota with a fifth consecutive year of leadership in light car sales.

Sales of 29,663 eclipsed the previous year's record by more than 1600 units.

Prius sales were up more than 60.8 per cent to 3176, taking fewer than eight months to overtake the previous record of 1974 sales set in 2006.

Toyota Australia's senior executive director sales and marketing David Buttner said the company was pleased to lead the passenger market as well as the SUV and light-commercial segments.

"Toyota's strength in the Australian market for many years was in commercial vehicles, where we have been leader since 1979," Mr Buttner said.

"We have steadily broadened our range over an extended period and we now sell more passenger cars than commercial vehicles," he said.

"This has been achieved by focusing on providing great value for money through our locally manufactured cars as well as imported vehicles."

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TOYOTA SCORES AN AUTOMOTIVE "TON"


Toyota Australia has scored an automotive "ton" - surpassing 100,000 commercial-vehicle sales for the first time in a year.

Official figures show Toyota sold a record 102,324 commercial vehicles in 2007 - beating its previous record of 99,072 set the previous year.

It was Toyota's 29th consecutive year of leadership in the Australian commercial-vehicle market since overtaking Holden in 1979.

Toyota was also market leader in passenger-car sales last year - for the second year running.

Toyota's commercial-vehicle sales included a record for HiLux, which was again Australia's most popular commercial vehicle and moved up to become Australia's third-best selling vehicle overall.

RAV4, LandCruiser wagon, HiAce bus and HiAce van were also sales leaders in their segments.

Toyota sold 44,466 Sports Utility Vehicles - or more than twice as many SUVs as any other company.

RAV4 held off challengers in the Compact SUV segment to retain market leadership for the third time in four years.

Its near-record performance of 14,507 deliveries was aided late in the year by the introduction of V6 versions.

Kluger also had a record year with 7886 sales, aided mainly by the introduction of a new range in August.

The monthly sales running rate for new Kluger is more than three times that of the previous model.

Prado and Kluger combined for 29.2 per cent of the medium SUV market.

LandCruiser wagon was again the nation's top-selling large SUV despite a shortage of turbo-diesel models for most of the year.

Arrival of the all-new LandCruiser 200 Series in November immediately boosted sales with a market share in December of 76.8 per cent.

In 2007, Toyota accounted for almost one-third (32.4 per cent) of all sales of light-commercial vehicles.

HiLux strengthened its long-term reign in the light-truck market with demand up 13.8 per cent to 42,009, compared with the previous record of 36,885 set in 2006.

Total HiAce deliveries were the second highest on record at 9914, including 91 per cent of the light-bus market and 37.8 cent of the light-van segment.


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COROLLA SALES RECORD IN 40TH YEAR


Toyota's evergreen Corolla has marked its 40th year of sales in Australia by setting an all-time sales record.

Australian motorists bought 47,792 Corollas last year - 1377 more than the previous record, which was set in 2005.

Corolla led the small-car segment for the eighth consecutive year with sales that were 13,398 cars or 38.9 per cent higher than the nearest rival.

Corolla was also second on the country's top-sellers' list. Another Toyota, HiLux, was third with 42,009 deliveries.

The record performance in 2007 for Corolla included beating Commodore three times - in January, June and December.

Corolla had been Australia's top-selling car on three previous occasions.

During the year, Corolla also achieved two other milestones - the sale of the one millionth Corolla in Australia and the launch of the car's 10th-generation.

Toyota Australia's senior executive director sales and marketing David Buttner said the Corolla sales record was significant because the new range did not include a wagon version.

"The Corolla range launched last year comes in two versions - a sporty hatch and a classic sedan," Mr Buttner said.

"These results are particularly pleasing because the discontinued wagon version accounted for around 10 per cent of sales," he said.

Corolla sales in Australia began in 1967 as a locally produced model.

It has been fully imported since 2000.

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HILUX TOPS 40,000 SALES FOR FIRST TIME


Toyota's "unbreakable" HiLux has cracked the 40,000 mark in sales for the first time with a record-breaking performance in 2007.

HiLux sales grew to 42,009 - continuing its reign as Australia's most popular commercial vehicle after 36 years on the market.

It also moved up one place in the rankings to be Australia's third most-popular vehicle behind Holden Commodore and another Toyota, Corolla.

HiLux's success means almost one in every three light-commercial vehicles sold in Australia last year carried a Toyota badge.

Toyota Australia's senior executive director sales and marketing David Buttner said HiLux sales have risen by more than one-third in the past two years.

He said sales moved ahead 13.8 per cent last year, following an increase of 17.5 per cent in 2006 when 36,885 HiLux vehicles were sold.

"We have continually updated HiLux so that it offers the size, body styles, power and equipment demanded of a workhorse vehicle," Mr Buttner said.

HiLux 4x4 sales rose 16.0 per cent to a record 23,392 - more than 5000 ahead of the nearest rival and more than double the third-best seller.

In the 4x2 segment, Toyota lifted sales 11.3 per cent to 18,617 in a static market, improving its market share to 26.4 per cent from 24.0 per cent.


HiLux 4x2 outsold the locally produced Falcon and Commodore utilities for the second year in a row.

Toyota's overall performance in the light-commercial sector improved more than 4.7 per cent with sales rising to 57,553 units.

This was 26,812 deliveries or 87 per cent more than its nearest rival.

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TOYOTA'S FIFTH YEAR AS LIGHT CAR LEADER


Toyota Australia has recorded its fifth successive year as market leader in the light-car class.

Four-cylinder Yaris - with 29,663 sales - improved Toyota's result in this competitive and price-sensitive segment by 1368 units or 4.8 per cent.

Yaris outsold its nearest rival by almost 8500 or 40.1 per cent - and was a further 7883 ahead of the third-placed light-car entrant.

As a result, Yaris was the nation's sixth most popular vehicle after Holden Commodore, Toyota Corolla, Toyota HiLux, Mazda3 and Ford Falcon.

Toyota Australia's senior executive director sales and marketing David Buttner said Yaris was a key factor in Toyota's success.

"In each of the past two years, Yaris has been rated by expert commentators as being among the best light cars available in Australia - if not the best," Mr Buttner said.

"Available as a sedan and a hatch, Yaris provides keenly priced and well-specified choices for a variety of customers," he said.

"Sales prospects include those buying their first new car right through to couples down-sizing after their children have left home."

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PRIUS SALES UP 60 PER CENT


Toyota's petrol-electric Prius hybrid was more popular than ever in 2007 with sales rising more than 60 per cent.

Prius sales of 3,176 were the highest of any year, easily eclipsing the previous record of 1,974 sales set in 2006.

Total Australian sales of Prius have passed 8200 - increasing each year since its introduction in 2001.

Internationally more than 900,000 have been sold, including half a million in the United States, almost 300,000 in Japan and 80,000 in Europe.

Prius is the top-rating car on the Federal Government's Green Vehicle Guide, scoring highly for its fuel economy and low emissions.

Toyota Australia's senior executive director sales and market David Buttner said the Guide's air-pollution rating for Prius was far superior to that of any of the diesel engines on offer.

"On a scale of one to 10, where 10 is the best, Prius scores 8.5 compared with just five for the best diesel-powered vehicles," Mr Buttner said.

"This is due to the higher emissions of particulates and NOx from diesel engines.

"But Prius is not just a car for the environmentally aware.

"It has the space of a mid-size car. It has strong acceleration aided by the instant torque of the electric motor - and it's practical because you can drive and recharge the battery at the same time."

Mr Buttner said running costs for Prius over five years or 110,000km are less than those for comparable petrol-only vehicles, based on a study last year by leading U.S. consumer magazine IntelliChoice.

"You'd expect to save money on fuel with Prius, but this study shows Prius has low running costs including depreciation, finance, insurance, repairs, maintenance and taxes," Mr Buttner said.

Prius is the world's first mass-produced hybrid vehicle and is by far the best selling vehicle of its type in the world.

It has just celebrated the 10th anniversary of its introduction in Japan.

Toyota's hybrid system means Prius uses up to 50 per cent less petrol than an equivalent-sized conventional car and emits about half the carbon dioxide*.

Fuel economy is just 4.4 litres/100km*.

Prius is a five-door liftback capable of seating five adults comfortably.

It requires no special training to drive, does not require external charging, uses 91 RON unleaded fuel and has 456 litres of luggage space.

*Fuel consumption and emissions tested to ADR81/01 under controlled factory conditions. Actual fuel consumption may vary depending on driving style and conditions.

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AWARD-WINNING KLUGER TRIPLES SALES


Toyota's award-winning new-generation Kluger has more than tripled sales in its first five months on the local market.

Sales from its launch in August to the end of December topped 5650 for a monthly average of 1130 - the second highest in the medium SUV segment.

This compares with sales of just under 1800 in the same period a year earlier - at an average of 360 a month for the previous model.

Overall, Kluger - now available in two-wheel-drive and all-wheel-drive versions - had its best 12 months in Australia since the 2003 launch of the original model, with 7886 sales.

Toyota's senior executive director sales and marketing David Buttner said new Kluger - which recently won an Australia's Best Cars award from the nation's motoring clubs - would increase its market penetration in 2008.

"New Kluger is proving to be a hit with families due to its class-leading active and passive safety features as well as its performance, economy, flexibility and the space to carry up to seven people and their luggage," Mr Buttner said.

"It has the highest level of standard safety in its class: all models include seven airbags, reversing camera, stability and traction control, anti-skid brakes and active front headrests.

"Kluger is the only vehicle in its class that achieves more than 200kW of power with fuel economy as low as 11 litres/100km*.

"Only one other vehicle in the segment has more power - just 3kW more - but it uses up to 18 per cent more fuel.

"With a full year of new-model sales, we are targeting an increase of at least 50 per cent to more than 12,000 Klugers in the coming year," he said.

*Fuel consumption and emissions tested to ADR81/01 under controlled factory conditions. Actual fuel consumption may vary depending on driving style and conditions.

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SERVICING A TOYOTA JUST GOT CHEAPER


The majority of new Toyota customers will pay substantially less to service their vehicles under a fixed-price plan outlined today.

Toyota Australia's divisional manager of customer services Matthew Callachor said the Toyota Service Advantage plan is now standard on all the company's passenger cars and most SUVs.

Under Toyota Service Advantage, purchasers of new Toyota vehicles are automatically eligible for a price cap for each standard scheduled service within the first three years or 60,000km of vehicle ownership*, which will provide substantial savings.

"Toyota Service Advantage will save customers hundreds of dollars as well as protecting what is likely the biggest investment they will make outside of buying a house," Mr Callachor said.

"It also destroys the claim that you can get your car serviced a lot cheaper by taking it to an Aftermarket Servicing chain, independent workshop, local garage or using a mobile operator," he said.

The plan covers all current-model Camry, Aurion, TRD Aurion, Corolla, Kluger, RAV4 V6 and LandCruiser 200 series.

It also applies to Yaris, Prius, Tarago, Avensis and four-cylinder RAV4 when purchasing January 2008-compliance plated stock.

Mr Callachor said the savings and service intervals varied by model, with the price cap set at $120, $150 or $180 depending on the vehicle.

"Customers buying our biggest-selling car, Corolla, pay just $120 for each of the first six scheduled services," he said.

"That represents a total saving of over $400 over the old service price structure - and it still includes all labour, fluids and Toyota Genuine parts.

"The reduced price for each included service is fixed when you buy the vehicle - effectively insuring you against any rises in labour costs or inflation for the life of the plan."

Mr Callachor said Toyota Service Advantage provided the added assurance that vehicles were serviced by specialised Toyota-trained technicians using state-of-the-art diagnostic equipment.

"We believe Toyota Service Advantage will encourage more customers to have their vehicles serviced in keeping with the recommended schedules," he said.

"That will produce even bigger savings for them by ensuring their cars are operating safely and running more efficiently.

"A full service history can also improve the value of your car as a trade-in," he said.

Toyota Service Advantage

Cost per standard scheduled service

Quantity of standard scheduled services covered by Service Advantage

January 2008 compliance plates onwards:

Yaris, Prius, Avensis

$120

Up to 6

Tarago, RAV4 4-cyl

$150

Up to 6

Other models:

Camry^, Aurion, TRD Aurion

$120

Up to 4

Corolla

$120

Up to 6

RAV4 V6, Kluger

$150

Up to 6

LandCruiser 200 series

$180

Up to 6



* Standard scheduled services eligible under the Toyota Service Advantage plan are as per 'maintenance for normal operating conditions' outlined in the Warranty and Service Handbook's service schedule. Toyota Service Advantage eligibility excludes government vehicles, rental vehicles and Employee Family Vehicle Finance vehicles. Certain other exclusions apply. Terms and conditions apply. Contact your Toyota Dealer for details of eligibility or visit advantage.toyota.com.au.

^ New generation Camrys sold with 2007 compliance plates are eligible for up to four standard scheduled services at $100 per service during the warranty period stated above.

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QDR CLAIMS ROLEX SYDNEY HOBART CLASS RUNNER-UP FOR TOYOTA AURION V6


QDR (Quality Dependability and Reliability) brought the oldest boat in the top 26 finishers of the 2007 Rolex Sydney Hobart race home in eighth place and delivered second place in class.

Toyota Aurion V6, formerly race winner Brindabella, skippered by Andrew Short, breezed through the race in 2 days 14 hours 23 minutes 16 seconds to claim second in the Performance Handicap Category.

The 79-foot, 14-year-old veteran maxi, outright winner in 1997, this time figured in one of the closest race finishes in the event.

Just 10 minutes 29 seconds separated fifth to eighth place.

Toyota Aurion V6 conceded seventh place to Syd Fischer's four-year-old Ragamuffin just 100 metres from the finish line when it sailed into an area of no-wind.

"QDR got us this far up," skipper Andrew Short said.

"I've done 14 Hobarts - some on my own boats and some on boats owned by other people and you always plan for a certain amount of drama.

"This time almost nothing went wrong, and that's doubly surprising when you consider the age of the boat.

"Toyota Aurion V6 was launched in 1993 and this was the boat's thirteenth Rolex Sydney Hobart.

"With the exception of a fairly dramatic winch blow-out we had a trouble-free run - and that's a first."

Short worked his boat and crew hard in the 630 nautical mile race.

They made more than 30 sail changes and set the boat's huge 530-square-metre spinnaker 16 times.

"We had it up coming up the Derwent [near the Hobart finish] and we actually got past Ragamuffin," Short said.

"But then we picked the wrong side of the river, and came close to parking it [stopping], which gave Ragamuffin the chance to repass."

Australian automotive market leader Toyota took naming rights sponsorship of Brindabella just six days before the start of the Rolex Sydney Hobart.

"It was a way of celebrating a good year - and of giving something back to our network and our customers," Toyota Australia executive director sales and marketing David Buttner said.

"Brindabella is one of the heroes of the Hobart race - and it was a privilege to be associated with her.

"As it turned out, Andrew Short, his crew and his mighty yacht ended up reinforcing the very attributes which have made Toyota number one.

"QDR is at the core of Toyota's brand values, and our first-ever racing yacht has delivered exactly to message."

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