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TOYOTA SALES RESULTS 2009 PRESS KIT

  1. TOYOTA LEADS MARKET WITH 200,000 SALES IN 2009
  2. TOYOTA SALES HIGHLIGHTS - 2009
  3. COROLLA - A DECADE AT THE TOP
  4. TOYOTA LEADS THE WAY IN PASSENGER-CAR SALES
  5. TOYOTA'S TWO-TO-ONE ADVANTAGE
  6. ONE-IN-FOUR SUVs CARRIES A TOYOTA BADGE
  7. TOP-SELLING BRANDS 2009
  8. TOP-SELLING VEHICLES 2009

TOYOTA LEADS MARKET WITH 200,000 SALES IN 2009


Toyota has pulled out all stops to lead the automotive industry to a stronger-than-expected sales total in 2009.

Healthy customer demand in December, supported by the Federal Government's investment-allowance bonuses, enabled the industry to record 937,328 sales.

The final tally was down 7.4 per cent compared with 2008; however, it was a vast improvement over the decline of more than 20 per cent experienced in the early part of the year.

Overall sales were around 90,000 higher than many observers were predicting during the first half of the year.

Toyota was the year's best-selling brand with 200,991 sales and a market share of 21.4 per cent.

It is the sixth straight year Toyota has exceeded the 200,000 mark - and it remains the only car company to have reached that number.

It is the seventh year in a row Toyota has held the number-one position.

In addition, Toyota has been market leader in six other years, having achieved the top spot for the first time in 1991.

Other 2009 sales highlights for Toyota included:

•The top-selling brand in every State and Territory
•Four of the top 10 selling vehicles - Corolla, HiLux, Camry and Yaris
•A margin of more than 81,000 sales over its nearest rival
•Market leader every month since April 2005.

Toyota Australia senior executive director sales and marketing David Buttner said Toyota's continued success was due to its wide range and high quality of vehicles, a customer-focused dealer network and aggressive marketing offers.

Mr Buttner said the sales year was split into two distinct parts with a significant recovery from the start of June.

"Factors such as Federal Government incentives and an improving economy along with higher business and consumer confidence have boosted the auto industry over the past seven months," Mr Buttner said.

"Since the start of June, Toyota's average monthly sales have risen to just over 18,300 - an improvement of more than 25.7 per cent on the January-May period.

"The pattern for the industry as a whole is similar, although not as pronounced.

"Average monthly sales for the past seven months were 83,565 - or 18.6 per cent ahead of the average during the first five months."

Mr Buttner said market conditions would remain challenging, with 2010 being a year of consolidation with Toyota well placed to improve its sales and share.

"Toyota's full-year sales forecast is for an industry total similar to, or slightly better than, the 2009 result.

"Underlying demand will be stronger during the coming 12 months.

"As the year progresses, the pace of growth should accelerate - and we are expecting the industry to return to sales in excess of one million in 2011."

Mr Buttner said the reduced tariff on passenger cars has led to lower prices and/or increased equipment, which would help stimulate sales.

"We expect the economy to continue its gradual improvement - and a better business climate is positive for sales.

"The mining industry remains a relative bright spot and the positive impact of the second investment allowance bonus will continue to be felt as qualifying vehicles are delivered, particularly in the first quarter.

"A stronger world economy will drive demand for Australian commodities - greatly benefiting many local indicators, including vehicle sales."

...ends

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TOYOTA SALES HIGHLIGHTS - 2009


Overall:

•Industry-leading sales of 200,991 and market share of 21.4 per cent
•Most-popular brand in all States and Territories
•More than 81,000 sales ahead of nearest rival
•Market leader nationally for the past seven years
•Best-selling marque for 13 of the past 19 years
•Commercial-vehicle leadership for 31 years in a row
•Passenger-car leadership for each of the past four years
•The only company to surpass 200,000 sales - past six years
•Market leader every month since April 2005
•Four of the top 10 sellers are Toyotas - Corolla, HiLux, Camry, Yaris

Passenger cars:

•Corolla - 10th consecutive year as small-car market leader
•Corolla - Australia's best-selling car in July, August and October
•Corolla - Runner-up in total new-vehicle sales
•Corolla - Hatch range upgraded in November with safety improvements
•Camry - Medium-car market leader for 16 years
•Camry - Market share rises to 36.2 per cent (medium < $60K)
•Camry - Facelift launched in July with improved fuel economy
•Prius - Australia's (and the world's) best-selling hybrid car
•Prius - Third-generation range launched in July
•Prius - Green Innovation & People's Choice Awards (Fairfax Drive)
•Yaris - Cumulative sales passed 100,000
•Aurion - Long-term large-car share ahead of 15-per-cent target
•Aurion - Australia's Best Large Car award (motoring clubs - December)
•Aurion - Facelift launched in September with 5-star safety

SUVs:

•Toyota is market leader with share of 24.7 per cent
•LandCruiser Prado - Best-selling medium SUV
•LandCruiser Prado - Passed cumulative sales of 150,000
•LandCruiser Prado - Fourth-generation range introduced
•Kluger - runner-up to Prado in medium SUV market
•RAV4 - Passed cumulative sales of 150,000

Light-commercials:

•Toyota is market leader with share over 30 per cent
•HiLux - Australia's best-selling vehicle in June and November
•HiLux - Third best-selling new vehicle in Australia
•HiLux - Cumulative sales of 4x2 versions passed 300,000
•HiAce - Australia's best-selling van and bus
•HiAce - Sales exceed 11,000 for the year

...ends

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COROLLA - A DECADE AT THE TOP


Toyota Corolla is celebrating a decade as Australia's favourite small car, according to official figures released today.

Corolla became the top-selling small car in 2000 and achieved the unbroken 10-year run at the top with another clear-cut victory in 2009.

Sales last year totalled 39,013, which also makes Corolla the best-selling Toyota in Australia.

It was Australia's best-selling car in July, August and October.

On its own, the Corolla "franchise" would have been Australia's ninth biggest-selling marque in 2009 - ahead of the total sales of companies such as Subaru and Volkswagen.

During Corolla's 10-year reign, its sales have exceeded 30,000 each year and have topped 40,000 four times.

Corolla sales in the past decade are just shy of 400,000 while total Australian sales since the first Corolla was sold in 1967 are almost 1.1 million.

This represents 22 per cent of Toyota's total sales volume in Australia.

Toyota manufactured more than 650,000 Corollas in Australia with production over the years occurring at three Victorian plants - Port Melbourne, Dandenong and Altona.

In 1967, Australia was the first market to receive a Corolla exported from Japan. The following year, local production began with a 1.1 litre overhead-valve coupe.

The range has been fully imported since 2000 - the first year in which Corolla achieved small-car leadership.

...ends

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TOYOTA LEADS THE WAY IN PASSENGER-CAR SALES


Toyota sold more passenger cars in 2009 than any other company.

It is the fourth year in a row Toyota has achieved this feat.

Toyota's 2009 sales of 99,057 passenger cars were more than 18,000 ahead of its nearest rival.

Toyota also sold more SUVs and commercial-vehicle sales than any other company, bringing its 2009 sales total to 200,991 vehicles.

The company's passenger cars are locally built Camry and Aurion and imported Yaris, Corolla, Prius, Tarago and Avensis.

Four Toyotas were among the top 10 most popular passenger cars - Corolla (2nd), Camry (7th), Yaris (9th) and Aurion (10th).

Corolla completed its 10th consecutive year as Australia's top-selling small car with 39,013 sales. It was Australia's best-selling car in July, August and October. The hatch range received safety and other upgrades in November.

Camry had its 16th year in a row as Australia's best-selling medium car, lifting its market share to 36.2 per cent from 34.0 per cent in the previous year (medium cars <$60K). Its sales of 20,846 were more than 12,000 ahead of the nearest rival in its segment. An upgrade launched in July brought improvements, including to fuel economy. From next month, the Australian range will be extended with the launch of the Hybrid Camry - Australia's first locally built hybrid car.

Prius is Australia's and the world's best-selling hybrid car. The mid-year introduction of the third-generation car led to an all-time Australian sales record in July of 446 sales. Prius sales of 3,040 in 2009 lifted its local cumulative total to 14,750. Globally, Prius has topped 1.6 million sales. It is officially recognised as Australia's greenest car with the highest five-star environmental rating from the Federal Government's Green Vehicle Guide.

Aurion achieved 13,910 sales and 14.3 per cent of the highly competitive sub-$70K large-car market. A facelift in September brought fresh styling and a five-star safety rating. Last month, Aurion was named Best Large Car by the motoring clubs, particularly for its value, low running costs and build quality. It is the third time Aurion has won this award.

Yaris (and its predecessor) led the light-car segment for six years from 2003-2008. It was runner-up in 2009 by fewer than 200 units, achieving 19,447 sales and a segment share of 17.0 per cent. In September, Toyota added the safety of vehicle stability control and traction control as standard equipment on its 1.5-litre Yaris models.

Tarago maintained its position with 1,907 sales and 18.5 per cent of the people-mover segment.

...ends

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TOYOTA'S TWO-TO-ONE ADVANTAGE


Toyota sold almost double the number of light-commercial vehicles in 2009 as its closest competitor, according to official sales figures released today.

It was also the 31st year Toyota has been the market leader in commercial-vehicle sales, an unbroken stretch that began in 1979.

Combined sales of Toyota's tough and versatile HiLux, LandCruiser and HiAce light-commercial vehicles totalled 55,234 units.

This gave Toyota a segment share of 30.5 per cent.

Its nearest competitor sold 27,971 light-commercial vehicles for a segment share of 15.4 per cent.

HiLux was a stand-out performer for Toyota with customers making it Australia's top-selling vehicle in June and November.

Often bought as both a weekday workhorse and a weekend family vehicle, HiLux ended the year with 38,457 sales.

This made it Australia's hottest-selling ute and the third most-popular vehicle in the country, behind Holden Commodore and Toyota Corolla.

Toyota dealers sold 23,097 HiLux 4x4 models - more than 6,600 ahead of the second place-getter.

In this sub-segment, Toyota also sold 5,739 LandCruiser pick-ups and chassis-cabs, giving Toyota an overall 4x4 light-commercial share of 33.6 per cent - or better than one in three sales.

In the 4x2 sub-segment, HiLux reached 15,360 in 2009. As a result, cumulative HiLux two-wheel-drive sales in Australia have passed 300,000 since first arriving here in 1971.

HiAce was again the country's best-selling van and top-selling bus with sales surpassing 10,000 for the second year in a row and the third time in four years.

Overall in 2009, the light-commercial market held up better than most other segments with a decline of just 2.1 per cent to 181,058 sales.

...ends

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ONE-IN-FOUR SUVs CARRIES A TOYOTA BADGE


Toyota last year sold 27,700 more Sports Utility Vehicles (SUVs) than any other company in a strong market-leading performance.

It has led SUV sales for many years, including each year since 2003 when SUVs were first reported as a separate segment in the official sales figures.

Australians bought a total of 188,153 SUVs in 2009 with Toyota claiming 46,418 deliveries.

This was more than double the 18,690 SUVs sold by the nearest rival.

Toyota's SUV market share was 24.7 per cent, representing almost one out of every four SUVs sold in Australia.

Three of the top four SUVs were Toyota vehicles - LandCruiser Prado, Kluger and RAV4.

During the year, RAV4 and Prado both passed cumulative Australian sales of 150,000 since their introductions in 1994 (RAV4) and 1996 (Prado).

A highlight of the year was the arrival of the fourth-generation LandCruiser Prado range, which went on sale in November.

Prado was the best-selling medium SUV for the second year in a row with 13,180 sales, just ahead of Kluger with 12,848 sales.
...2
Combined Prado and Kluger sales meant Toyota accounted for 35.9 per cent of all medium SUV deliveries.

As a result, Toyota was the leading participant in this sub-segment for the third year in a row.

Among 4WD vehicles, Prado has led the medium SUV market for all but one year since its first full year of sales in 1997.

LandCruiser 200 Series, the perennial favourite among large-SUV customers, retained its title with 7,755 sales and a market share of more than 70 per cent.

In 2009, sales of SUVs did not suffer as much as most other areas of the market in the wake of the global financial crisis.

While volume was down 3.4 per cent, this was a smaller drop than the 7.4 per cent decline in the total Australian new vehicle market.

The luxury SUV sub-segment bucked the trend by posting growth of 7.0 per cent. Sales of compact and medium SUVs also out-performed the overall market.

...ends

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TOP-SELLING BRANDS 2009


RANK

BRAND

2009

2008

% DIFF

1.

Toyota

200,991

238,983

(-15.9%)

2.

Holden

119,568

130,338

(-8.3%)

3.

Ford

96,501

104,715

(-7.8%)

4.

Mazda

77,739

79,826

(-2.6%)

5.

Hyundai

63,207

45,409

(+39.2%)

6.

Mitsubishi

56,998

60,692

(-6.1%)

7.

Nissan

52,901

59,214

(-10.7%)

8.

Honda

41,443

52,571

(-21.2%)

9.

Subaru

36,506

38,492

(-5.2%)

10.

Volkswagen

30,087

29,875

(+0.7%)

 

Source: VFacts, January 2010

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TOP-SELLING VEHICLES 2009


RANK

VEHICLE

2009

2008

% DIFF

1.

Holden Commodore

44,387

51,093

(-13.1%)

2.

Toyota Corolla

39,013

47,901

(-18.6%)

3.

Toyota HiLux

38,457

42,956

(-10.5%)

4.

Mazda 3

35,298

33,755

(+4.6%)

5.

Ford Falcon

31,023

31,936

(-2.9%)

6.

Hyundai i30

21,414

10,201

(+109.9%)

7.

Mitsubishi Lancer

21,362

19,688

(+8.5%)

8.

Toyota Camry

20,846

23,067

(-9.6%)

9.

Hyundai Getz

19,643

17,256

(+13.8%)

10.

Toyota Yaris

19,447

26,097

(-25.5%)

 

Source: VFacts, January 2010

 


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