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TOYOTA SALES RESULTS 2010 PRESS KIT

  1. TOYOTA LEADS MARKET ABOVE ONE MILLION SALES
  2. TOYOTA SALES HIGHLIGHTS 2010
  3. TOYOTA COROLLA: SMALL-CAR CHAMP FOR 11TH STRAIGHT YEAR
  4. HYBRID MODEL PROPELS CAMRY TO 17TH YEAR AT THE TOP
  5. PRADO LIFTS TOYOTA TO RECORD SALES IN BOOMING SUV MARKET
  6. TOYOTA HILUX A BEST-SELLER
  7. TOP 10 SALES CHARTS

TOYOTA LEADS MARKET ABOVE ONE MILLION SALES


Toyota has been confirmed as the best-selling automotive brand in Australia in 2010 as the local new-vehicle market cracked one million sales for only the third time.

Official figures released today show Toyota was the overall market leader, selling more than one out of every five new cars, SUVs and trucks.

Australians bought 214,718 new Toyota vehicles last year, helping to push the local market to 1,035,574 - the second highest result on record.

Toyota's tally was its seventh consecutive year above 200,000 sales - a level never reached by any other brand.

It widened the gap over its nearest rival to more than 81,700 vehicles - the equivalent of 224 extra sales every day of the year.

Toyota has topped the sales charts for the past eight years in a row and for 14 of the past 20 years.

Senior executive director sales and marketing David Buttner said Toyota did not take its market-leading position for granted.

"Toyota's success is due to the quality of our vehicles, the commitment of our dealers, the dedication of our staff and the loyalty of our customers," Mr Buttner said.

"We are focused on our customers and we are focused on the future," he said.
Corolla - Australia's best-selling vehicle in November and December - was Toyota's most popular vehicle with sales rising to more than 41,600. It has been the best-selling vehicle in NSW for the past five years and Australia's best-selling small car for each of the past 11 years.

HiLux, with almost 39,900 deliveries, was Australia's best-selling ute, best-selling 4WD and best-selling light-commercial vehicle. It was the outright best seller in Queensland, Western Australia, Tasmania and the Northern Territory.

Camry, LandCruiser Prado, LandCruiser wagon and HiAce van and bus - in addition to Corolla and HiLux 2WD and 4WD - were all leaders in their respective market segments.

New-generation Prado, in its first full year of sales, regained the crown as Australia's top-selling SUV with demand jumping 27 per cent to 16,745 units.

Mr Buttner said Toyota was Australia's leading automotive exporter with Camry, Hybrid Camry and Aurion cars shipped to more than 20 destinations.

He said production at Toyota's Melbourne manufacturing plant increased by 23.6 per cent to almost 120,000 cars in 2010. Of these, almost 83,000 were exported, mainly to the Middle East - an increase of more than 30 per cent over the previous year.

"We are also investing in new-generation engines to be produced in Australia that are more fuel efficient, produce fewer carbon emissions and provide significant opportunities for new exports," Mr Buttner said.

...ends/

For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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TOYOTA SALES HIGHLIGHTS 2010


Overall:

Industry-leading sales of 214,718.
Market share of 20.7 per cent.
More than 81,700 sales ahead of nearest rival.
Market leader in eight segments - small and medium cars, medium and large SUVs, light vans, light buses, 4x2 and 4x4 pick-up/cab-chassis.
Most-popular brand in all States and Territories.
Best-selling marque for 14 of the past 20 years.
Number One nationally for each of the past eight years.
Market leader every month since April 2005.
Exceeded 200,000 sales in each of the past seven years.
The only company to achieve 200,000 sales in a year.
Commercial-vehicle leadership for 32 years in a row.
Passenger-car leadership for each of the past five years.
Record sales for Toyota SUVs.
Three of the top 10 sellers - Corolla, HiLux and Camry.


Passenger cars:

Corolla - 11th consecutive year as small-car market leader.
Corolla - Australia's best-selling car in November and December.
Corolla - Sedan range upgraded with safety and value improvements.
Corolla - Runner-up in total new-vehicle sales.
Camry - Medium-car market leader for 17 years.
Camry - Market share rises to 40.2 per cent (medium < $60K).
Camry - Sales exceed 25,000.
Hybrid Camry - Australia's first locally produced hybrid vehicle, launched in February.
Hybrid Camry - Winner of Green Innovation & People's Choice Awards (Fairfax Drive).
Yaris - Sales up 10.3 per cent to 21,452 (within 100 of leading segment).
Aurion - Long-term segment share (2007-10) on target at 15.1 per cent.


SUVs:

Record SUV sales - 53,509 (previous best was 52,502 in 2008).
SUV sales increase of 15.3 per cent compared with 2009.
LandCruiser Prado - Australia's best-selling SUV.
LandCruiser Prado - Sales of 16,745 (within 13 units of 2004 record).
LandCruiser Prado - Third consecutive year as top-selling medium SUV.
LandCruiser Prado - Sales up 27.0 per cent.
Kluger and LandCruiser Prado - Combined share of 35.7 per cent in medium SUV segment.
Kluger sales up 2.1 per cent to 13,117.
RAV4 - Sales of 14,597 (second only to its 2006 record of 14,838).
RAV4 - Sales up 15.5 per cent compared with 2009.
LandCruiser wagon - Best-selling large SUV (perennial winner).
LandCruiser wagon - Segment share of 73.8 per cent (up from 70.4 per cent in 2009).
LandCruiser wagon - Sales up 16.7 per cent to 9,050.


Light-commercial vehicles:

Toyota is market leader with share rising to 31.4 per cent.
Toyota sales of 56,440 are more than double the nearest rival.
HiLux - Third best-selling new vehicle in Australia.
HiLux - Total sales of 39,896 (4x4 and 4x2), an increase of 3.7 per cent.
HiLux - Australia's best-selling ute.
HiLux - Australia's best-selling 4WD - 24,961 sales, up 8.1 per cent.
HiLux - Australia's best-selling vehicle in April 2010 (fifth time).
HiAce - Australia's best-selling van.
HiAce - Australia's best-selling bus.
HiAce van - Sales of 7,610 and segment share of 33.1 per cent.
HiAce van - Exterior and interior update; ABS standard (October).
HiAce van - Power of intercooled turbo-diesel engine increased along with fuel-economy and emissions improvements (October).
HiAce bus - Sales up 10.4 per cent to 2,335 (95.9 per cent of market).

...ends/


For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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TOYOTA COROLLA: SMALL-CAR CHAMP FOR 11TH STRAIGHT YEAR


* Australia's best-selling vehicle in November and December

Toyota's Corolla has claimed the title of Australia's most popular small car for the 11th consecutive year.

Corolla finished the year strongly, out-selling all other vehicles on the Australian market in both November and December.

It has now led the small-car stakes every year since posting its first victory in 2000.

In 2010, it overcame 25 rivals in the hotly contested segment to post 41,632 sales - an increase of 6.7 per cent on the 39,013 sold in 2009.

Now in its 10th generation since being introduced to Australia in 1967, Corolla's local sales have totalled 1.13 million.

It is Toyota's best-selling vehicle in Australia, accounting for more than one in every five Toyota vehicles ever sold here.

In 2006, the fuel-efficient four-cylinder Corolla became Australia's second most popular vehicle overall - a position it continues to retain.



Corolla has now been the country's number-one seller on 13 occasions - in September 2005, June and July 2006, January, June and December 2007, January and June 2008, July, August and October 2009, and November and December 2010.

Toyota Australia's senior executive director sales and marketing David Buttner said Corolla continued to capture the imagination of the buying public.

"Corolla is reliable, affordable and fuel-efficient - core values that have made it popular year after year among owners, their friends and their families," Mr Buttner said.

During 2010, Toyota reduced the entry price for Corolla sedans and hatches to $20,990* - effectively turning back the pricing clock to mid-2007.

In June, Toyota sharpened its pricing on Corolla Ascent and Conquest sedans as part of a comprehensive upgrade that incorporated new equipment along with a sportier exterior and more stylish interior.

The top-of-the-range Ultima sedan gained a new 2.0-litre engine, reversing camera, high-intensity gas-discharge Xenon headlamps and a rear spoiler, for a price increase of just $800.

The value of Corolla's hatch line-up was improved in October through added features and lower prices.

In addition, Toyota is promoting a finance offer to the end of January on the Corolla Ascent hatch.

The four-year Toyota Finance Advantage deal offers a comparison interest rate of just 2.9 per cent** for approved private buyers and certain ABN holders.

The special rate, which is less than one-quarter the rates charged by some motor-vehicle finance providers, delivers substantial savings compared with traditional finance.

Corolla is covered by Toyota Service Advantage, which offers further value with capped-price servicing for up to six scheduled services in the first three years or 60,000km, whichever comes first.^

* Manufacturer's list prices exclude dealer delivery, government and statutory charges.
** Comparison rate. For full details of the Toyota Finance Advantage offer, visit toyota.com.au/special-offers.
^ For full details of Toyota Service Advantage, visit toyota.com.au/advantage.



...ends/

For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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HYBRID MODEL PROPELS CAMRY TO 17TH YEAR AT THE TOP


Toyota's Camry range, expanded in 2010 with two hybrid versions, has completed a remarkable 17 years as Australia's favourite mid-size car.

The Hybrid Camry joined Toyota's line-up in February, helping to propel total Camry sales to 25,014 sales - an increase of 20 per cent.

Camry's share of the medium-car segment (under $60,000) improved four percentage points to 40.2 per cent - its highest share since 2004.

The improved market share takes on added significance because it was achieved in a rising market, with the segment growing 7.9 per cent over the past year to 62,187 sales.

Camry's sales and market share were three times higher than its nearest rival in the medium-car market. Its winning margin grew to more than 17,500 vehicles, compared with just over 12,000 in 2009.

Petrol and Hybrid Camry are built at Toyota's manufacturing plant at Altona in Melbourne for the domestic and export markets.

Local production of Camry has exceeded 1.5 million cars since it was first built in Australia in 1987 - the first country outside Japan to build the car.

Of these, almost 580,000 four-cylinder Camry have been sold in Australia.

Camry is Australia's most valuable automotive export earner with more than 70,000 cars shipped overseas in 2010, compared with 55,000 in 2009.

Since Camry established the Middle East as its main export market from 1996, the bulk of each year's Camry production has been exported.

The Australian-built Camry is the top-selling car in the Middle East. In October, Toyota Australia shipped its 500,000th vehicle to Saudi Arabia.

Hybrid Camry is the first and only hybrid car to be built in Australia, introducing its fuel-saving technology to the local manufacturing sector.
It has been described as a "breakthrough" for the Australian automotive industry.

Hybrid Camry recently won the Green Innovation Award from Fairfax Drive and was also named winner of the Drive People's Choice Award.

Judges praised it for its above-average engine performance and small-car fuel consumption, saying it offered a tangible benefit as soon as it was driven from the showroom.

...ends/

For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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PRADO LIFTS TOYOTA TO RECORD SALES IN BOOMING SUV MARKET


Toyota's Prado was the country's best-selling SUV as Toyota achieved record sales in this booming segment for 2010.

Toyota sold a total of 53,509 SUVs, surpassing its previous best of 52,502 set in 2008.

The latest-generation Prado, in its first full year of sales, regained the crown as Australia's top-selling SUV with a sales increase of 27 per cent to 16,745.

This was just 13 short of the all-time record Prado sales, set in 2004 - but enough to confirm Prado as Australia's leading mid-size SUV for the third consecutive year.

With Kluger (4th overall with sales up 2.1 per cent to 13,117) and Prado, Toyota vehicles were chosen by more than one-third of all buyers of mid-size SUVs in 2010.

In the compact SUV segment, RAV4 sales were up 15.5 per cent to its second-best result of 14,597 deliveries and third place overall in SUV sales.

LandCruiser wagon dominated the large SUV segment with a record market share of 73.8 per cent and 9,050 sales, up from 70.4 per cent and 7,755 sales in 2009.


Toyota has led SUV sales for many years, including each year since 2003 when SUVs were first reported as a separate segment in the official sales figures.

In 2010, Toyota sold more than twice the number of SUVs as its nearest rival, achieving a sales lead of almost 30,000 vehicles.

Toyota's results were achieved on the back of a booming SUV market that finished the year above 200,000 sales for the first time.

SUV sales grew faster than any other segment at 25 per cent - and almost two-and-a-half times faster than the overall market, which gained 10.5 per cent.

...ends/

For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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TOYOTA HILUX A BEST-SELLER


Australia's best-selling 4WD, best-selling ute and best-selling commercial vehicle - they all have one name: Toyota HiLux.

Figures for 2010 released today also show HiLux is the most popular vehicle in Queensland, Western Australia, Tasmania and the Northern Territory.

It was the national best-seller for all vehicles in April and headed all but two cars for the full year - one of which was another Toyota, Corolla.

HiLux sales in 2010 rose 3.7 per cent to 39,896 with more than 10,000 - or more than one quarter of the total - being bought by Queensland customers.

Of the national total, 24,961 vehicles were 4WD versions - an increase of 8.1 per cent and in excess of 5,500 ahead of any other 4WD.

Toyota's senior executive director sales and marketing David Buttner said HiLux was the backbone of the company's leadership in commercial-vehicle sales in each of the past 32 years.

"HiLux is our best-selling vehicle in this market with more than 680,000 sold since it first arrived in Australia in 1971," Mr Buttner said.

"It is renowned for being tough and flexible - often bought to fill the double role of weekday workhorse and weekend family car," he said.

HiLux was largely responsible for Toyota's share of the light-commercial market growing to more than 31 per cent in 2010.
Its segment sales of 56,440 were more than double the second-placed company.

HiAce, which was Australia's best-selling van and best-selling bus, contributed significantly.

HiAce van was updated in October with freshened styling, fitment of anti-lock brakes as standard, and a more powerful turbo-diesel engine that also delivers better fuel economy and lower emissions.

Full-year van sales of 7,610 represented a segment share of 33.1 per cent, while bus sales increased 10.4 per cent to 2,335.

Sales of LandCruiser pick-up/cab-chassis advanced 15 per cent to 6,599.

...ends/

For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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TOP 10 SALES CHARTS


TOP-SELLING BRANDS, 2010


RANK

BRAND

2010

2009

% DIFF

1.

Toyota

214,718

200,991

+6.8

2.

Holden

132,923

119,568

+11.2

3.

Ford

95,284

96,501

-1.3

4.

Mazda

84,777

77,739

+9.1

5.

Hyundai

80,038

63,207

+26.6

6.

Nissan

62,676

52,901

+18.5

7.

Mitsubishi

62,496

56,998

+9.6

8.

Honda

40,375

41,443

-2.6

9.

Sub aru

40,025

36,506

+9.6

10.

Volkswagen

38,016

30,087

+26.4


Source: VFacts

TOP-SELLING VEHICLES, 2010


RANK

VEHICLE

2010

2009

% DIFF

1.

Holden Commodore

45,956

44,387

+3.5

2.

Toyota Corolla

41,632

39,013

+6.7

3.

Toyota HiLux

39,896

38,457

+3.7

4.

Mazda3

39,003

35,298

+10.5

5.

Hyundai i30

29,772

21,414

+39.0

6.

Ford Falcon

29,516

31,023

-4.9

7.

Holden Cruze

28,334

12,590

+125.1

8.

Toyota Camry

25,014

20,846

+20.0

9.

Mitsubishi Lancer

23,076

21,362

+8.0

10.

Hyundai Getz

21,547

19,643

+9.7


Source: VFacts

...ends/

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