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Press Kits

2012 Toyota Camry Press Kit

  1. Toyota introduces seventh-generation Camry
  2. What's new in new-generation Camry?
  3. Camry model walk-up
  4. Two objectives for new Camry
  5. Camry Altise is the choice of fleets
  6. Atara models to expand Camry's appeal
  7. New Camry accessories add sporting style
  8. New Camry: sharper styling and differentiation
  9. Australian engineers develop Camry for the world
  10. Camry interior has a local flavour
  11. New Camry demonstrates the tardis effect
  12. Building new Camry is easer on the back
  13. Toyota does the 'Poke Yoke'
  14. Small panel gaps reflect European quality
  15. Camry reduces fuel bills and emissions
  16. New Camry engine: more efficient, better combustion
  17. Engine plant rebuild underway
  18. New Camry has improved steering, ride and handling
  19. Improved aerodynamics boost Camry grip
  20. New Camry has EPS
  21. Australian calibration adds to Camry dynamics
  22. New Camry is quieter inside
  23. Blind spot monitor provides advanced safety
  24. High grade Camry has auto high beam
  25. Camry has increased active and passive safety
  26. New Camry has improved braking
  27. New multimedia features in Camry audio systems
  28. New Camry makes life easier
  29. Camry history in Australia
  30. Camry - supporting the Australian economy
  31. Specifications

Toyota introduces seventh-generation Camry


  • Contemporary exterior and interior styling
  • New engine and transmission delivering more power and torque
  • Improved fuel economy and lower emissions
  • More engaging driving dynamics
  • Quieter and more spacious cabin
  • Advanced safety features

Toyota has released an all-new seventh-generation Camry that debuts a contemporary design with improved driving dynamics and a more spacious interior.

The 2012 Camry combines a new 2.5-litre four-cylinder engine and six-speed automatic transmission that deliver better performance while substantially cutting fuel bills and emissions.

Built in Australia, new Camry features expanded safety features, a more comfortable ride, better handling and added refinement, including an even quieter cabin.

The new range introduces two distinct looks to expand buyer appeal - an entry-level Altise and three new Atara variants.

Atara models have unique styling, including the lower-body design, a sporty mesh upper grille, prominent side skirts and twin exhausts.

Advanced features at the top of the range include a blind-spot monitor to help prevent collisions and automatic high beam that automatically dips headlights at night to avoid blinding other drivers.

The new range arrives with zero price increases for the Altise at $30,490# and the range-topping Atara SL at $39,990#, which replaces the Grande.

Price increases for Atara S (replaces Ateva) and Atara SX (Sportivo) are outweighed by added features.

Toyota Australia senior executive director sales and marketing David Buttner said the keen pricing delivers even better value to consumers.

"New Camry has the sharp styling, advanced safety, dynamic driving performance, interior space and quietness, comprehensive features, low cost of ownership and exceptional value demanded by Australian drivers," Mr Buttner said.

"The new line-up is set to expand Camry's reign as Australia's best-selling mid-size car - a position it has held for almost 18 years.

"Camry will be a significant contributor to the Australian and Victorian economies, and holds the key to a strong future for the local automotive sector.

"In addition to local sales, Camry will be exported to more than 12 countries, including Saudi Arabia, other Middle East countries and New Zealand, earning export sales revenue well in excess of $1 billion a year.

"It is a great Australian success story," Mr Buttner said.

Body, electrical and chassis engineers from the Toyota Technical Center in Melbourne contributed to the development of Camry as a global car from as early as 2006.

They also tuned and tested local versions to meet the demands of Australian motorists and road conditions, including calibrations for the electric power steering, blind-spot monitor and automatic high beam.

Designers at Toyota Style Australia were responsible for the interior fabrics and colour and trim of the local cars.

Camry Altise delivers 133kW of power and 231Nm of torque, substantial gains over the 117kW and 218Nm of the previous generation.

Atara variants gain twin exhausts that help lift output to 135kW and 235Nm for gains of 15 per cent and eight per cent respectively over the previous engine.

All Atara grades - S, sporty SX and luxury SL - have paddle shifts at the driver's fingertips, delivering greater driver involvement and enjoyment.

Fuel economy across the range is just 7.8 litres/100km* - an improvement of one litre per 100km, which means up to an extra 100km from a tank of unleaded petrol.

It is estimated that, based on this fuel economy improvement, the total saving for Camry motorists is approximately $150 million in fuel bills over the model's life (based on a fuel price of $1.40 per litre).

Toyota has cut CO2 emissions by 25 grams/km*, which equates to a quarter of a million fewer tonnes being produced over five years across the Camry fleet, compared with the current car.

Altise epitomises Camry's quality, durability and reliability and is ideal for those who demand a comfortable and pleasant mobile office with low whole-of-life costs.

It has seven airbags, better braking and brake feel, vehicle stability and traction control, anti-skid brakes, a stronger body structure and a new seat frame that makes driving more comfortable.

The introduction of electric power steering across the range, along with refinements to the suspension, has led to significant improvements to handling and ride comfort.

Altise is also equipped with 16-inch alloys, trip computer and an upgraded sound system with six speakers and controls on the steering wheel.

Atara S also features foglamps, 17-inch alloys, smart entry and smart start, reversing camera, dual-zone air-conditioning, 6.1-inch touch-screen display audio, premium steering wheel and gearshift knob and an electric driver's seat with lumbar support.

Atara SX is distinguished by unique rear bumper, rear lip spoiler, sports pedals, sports suspension, black-tinted headlamps and sports leather-accented interior.

Top of the range Atara SL features JBL premium audio with 10 speakers, a 7-inch touch-screen display with satellite navigation, digital radio, RDS live traffic updates, reversing camera with back-guide monitor, blind-spot monitor, automatic high beam, electric front seats and rain-sensing wipers.

New Camry is covered by Toyota Service Advantage capped-price servicing, which has been extended to four years / 75,000km and up to five services^ at $130 per service for the new range.

New accessories include 17-inch alloy wheels and bodyside mouldings with chrome inserts.

NEW CAMRY PRICING#

Altise$30,490No change
Atara S$33,490+$1,000
Atara SX$35,990+$2,000
Atara SL$39,990No change

Options:
Altise: Steel wheels -$100, Metallic paint $400, Reverse camera $500
Atara S: Leather $1,500, Leather + Moonroof $3,450
Atara S, SL, SX: Moonroof $1,950

For further information, contact:
Mike Breen, Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

# Recommended retail prices exclude dealer delivery, government and statutory charges and optional extras.

* Fuel consumption and emissions data will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of fuel consumption data: ADR 81/02 combined cycle.

^ Maximum payable for Standard scheduled servicing (normal operating conditions) until the first of four years or 75,000km (up to the first five services). Excludes Government and rental vehicles. For exclusions and eligibility, visit advantage.toyota.com.au.

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What's new in new-generation Camry?


  • Increased interior space
    • 46mm increased rear-seat knee room
    • 50mm increased knee room for rear-centre seat
    • 15mm increase in couple distance
  • Increased safety equipment
    • Seven SRS airbags including new driver's knee airbag on all models
    • Seatbelt warning indicators for rear seats
  • Increased performance and economy
    • 0-100km/h in 9.3 seconds
    • 7.8L/100km*
    • 133 or 135kW engine
  • 2.5-litre dual VVT-i engine
  • Sequential six-speed transmission
    • Paddle shift on three Atara grades, including Sports mode with throttle blipping control on downshifts
  • ECO indicator on all grades
  • All-new chassis and steering package
  • Improved ride, handling, stability and braking
  • Electric power-assisted steering for the first time on Camry petrol model
  • All-new steering control features which improve steering feedback
  • Vortex effect underbody aerodynamics for increased stability
  • New over-body aerodynamic features
  • Improved driving comfort - seat design, steering wheel position, steering column angle, 15mm increase in driver's seat height adjustment
  • 60/40 split-fold rear seat on all grades (new to Atara SX)
  • Driver's seat memory in Atara SL
  • Auto-dipping exterior mirrors when reverse gear selected in high-grade
  • 6.1-inch touch-screen display audio (up from 4.3-inch screen) is standard on Atara S/SX and optional on Altise
  • Cross-type button steering wheel audio controls
  • 10-speaker JBL premium audio with digital radio on Atara SL
    • 7-inch touch-screen display
    • 5.1-channel surround sound
  • Side indicators on exterior mirrors on all models
  • Trip computer now on all models
  • AUX + USB input with iPod™** connectivity on all models
  • Bluetooth™# streaming capability
  • Lower interior noise levels and 'sophisticated' interior sound balance for improved conversation clarity
  • Leather-accented seats on Atara SX grade
  • Special features
    • Blind spot monitor (BSM) on Atara SL
    • Automatic high beam headlamps on Atara SL
    • Reversing camera^ with static line back monitor on Atara S/SX and back guide monitor on Atara SL
    • Smart entry/start on S and SX

* Fuel consumption will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of fuel consumption data: ADR 81/02 combined cycle.

** iPod® is a trademark of Apple, Inc. Not all devices will be compatible and functionality will vary depending on the device.

# The Bluetooth™ word mark is owned by The Bluetooth SIG, Inc. Not all devices will be compatible and functionality will vary depending on the device.

^Reversing Camera is designed as a driver assistance device only and should not be used as a substitute for skilled driving and safe parking practices. The area into which the vehicle is to be reversed must be visually monitored by the driver while parking.

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Camry model walk-up


Altise

New exterior and interior design
New 2.5-litre four-cylinder petrol engine
Output of 133kW and 231Nm
Fuel economy of 7.8 litres/100km*
Six-speed automatic transmission (sequential shift)
Electric power steering
Seven airbags
Seatbelt warning indicator - all occupants
New seat design with greater height adjustment
Repositioned steering column with greater tilt range
Trip computer and Eco indicator
New CD audio system
Bluetooth™# hands-free and audio streaming capabilities
AUX and USB input with iPod®** connectivity
Audio controls mounted on the steering wheel
Six speakers (including two tweeters)
16-inch alloy wheels (4)
Full-size spare wheel (steel)
Exterior mirrors with integrated side indicators
Seven exterior colours, including new Dynamic Black
Improved body structure, ride comfort and quietness
New brake-pedal structure, shorter pedal stroke
More rear legroom
12-volt power outlets (2)
Bottle holders (all doors)
Map pockets (front doors)

Options:
Steel wheels
6.1-inch touch-screen display audio and reverse camera^

Atara S (over and above Altise)

Increased power and torque - 135kW and 235Nm
Front sports bumper and grille
Side skirts
Dual exhaust with diffuser
17" alloy wheels and full-size spare wheel
Chrome door handles and rear garnish
Quick-response paddle shifters
'Atara' door scuff plates
Smart entry and smart start
Front fog lamps
Reverse camera^
Dual zone air-conditioning
Chrome door handles
Premium steering wheel
Premium gearshift knob
Electric driver's seat with lumbar support
6.1-inch touch-screen display audio
Eight exterior colours, including Reflex Blue
Metallic/mica paint at no extra cost

Options:
Leather-accented interior (black or ivory)
Moonroof
Leather-accented interior plus moonroof

Atara SX (over and above Atara S)

Sports leather-accented interior and door trims
Sports rear bumper
Rear lip spoiler
Sports suspension
Sports black tinted headlamps
Sports pedals
Body coloured door handles
Body coloured rear garnish

Option:
Moonroof

Atara SL (over and above Atara S)

Leather-accented interior and premium door trims
JBL premium audio with 10 speakers
7-inch touch-screen display
Satellite navigation
Digital radio (DAB+)
RDS live traffic updates
Reverse camera^ with back guide monitor
Blind spot monitor^
Automatic high beam^
Electric driver's seat with memory (including exterior mirror settings)
Electric front passenger seat
Woodgrain-look inserts in door trim, gear knob and dash
Rain-sensing wipers
Electrochromatic rear-view mirror
Electric rear sunshade
Rear parking sonar^
Exterior mirrors dipping in reverse

Option:
Moonroof

* Fuel consumption will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of fuel consumption data: ADR 81/02 combined cycle.

# The Bluetooth™ word mark is owned by The Bluetooth SIG, Inc. Not all devices will be compatible and functionality will vary depending on the device.

** iPod® is a trademark of Apple, Inc. Not all devices will be compatible and functionality will vary depending on the device.

^ Reversing Camera/Park Assist/Sonar Parking/Blindspot Monitor/automatic high beam are designed as a driver assist devices only and should not be used as a substitute for skilled driving and safe parking practices. The area into which the vehicle is to be reversed must be visually monitored by the driver while parking

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Two objectives for new Camry


Toyota set two objectives for the new Camry in the face of changed market conditions and new competitors, according to the deputy chief engineer Keiichi Yoneda.

Mr Yoneda said the first objective was to produce the best-selling car in the mid-size sedan market as Toyota's backbone vehicle, while the second was to reinforce Toyota's safety and quality reputation.

"With these objectives, we needed to create a mid-size sedan that would lead the world and set new standards in the coming era," Mr Yoneda said.

"Hence, our concept for new Camry is the 'new Era' sedan, signifying a combination of greater 'Emotional' appeal and 'Rational' attraction."

Mr Yoneda said this was achieved by developing:

  • a fresh new "look", especially with the Atara models
  • a superior "ride" with exceptional NVH
  • enhanced "drive" with the new engine and transmission
  • a review and upgrade of Toyota quality, durability and reliability
  • impressive fuel efficiency, and
  • advanced specifications and safety features.

Mr Yoneda said the challenges Camry faced from new and formidable competitors meant Toyota had to go back and focus on the basics, including the importance of quality, durability and reliability.

He said Toyota enhanced the "look", "ride" and "drive" factors to engage more emotionally with Camry customers.

"We gave the new Camry a fresh, contemporary styling resulting in an enhanced appearance. We wanted to complement the design with a modern, expressive look - simple yet dynamic with precise lines and a nimble appearance.

"We also created the Atara grades with exclusive grille, bumpers, side skirts, twin exhaust and 17-inch alloy wheels that distinguish them from the regular Camry.

"For a better ride, we improved the ride comfort and achieved superior quietness.

"In particular, we focused on suppressing noises that are near the frequencies of human speech, providing an interior environment that is more comfortable for conversation.

"We also gave the Camry a new engine and transmission that deliver better performance with linear acceleration, supported by an agile suspension and confident, accurate steering."

Mr Yoneda said Camry's "rational" appeal centred on quality, durability and reliability as well as attributes such as space and roominess, fuel economy and the introduction of advanced features.

"While the Camry's external dimensions are similar to those of the previous generation, it has a more inviting and spacious interior, and a greater perception of space.

"We made Camry substantially more fuel-efficient by utilising the increased efficiency of dual VVT-i as well as using low friction items in the engine such as roller rocker arms, multipoint oil jets and low-tension piston rings.

"We have introduced many advanced features for the new Camry, such as the blind-spot monitor, automatic high beam and updated audio systems," Mr Yoneda said.

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Camry Altise is the choice of fleets


Toyota Camry has been Australia's number-one selling fleet vehicle in the medium segment for 17 years running.

Toyota says that on the back of this success the new model will continue with a tried and tested formula.

"Camry is the benchmark fleet vehicle: it's number one in business, government and rental categories," said Deborah Bacon, Toyota corporate manager national fleet.

"It's clear that the Altise is extremely popular in this market and we have made a great fit-for-purpose fleet vehicle even better, with more power, style and value for money.

"It's no secret that the fleet market places a huge emphasis on things like whole-of-life costs, resale, QDR [quality, durability, reliability] and fuel economy.

"It's also clear that Camry Altise has demonstrated that fleets can rely on Camry as an integral part of their business - and we now offer capped price servicing for four years* which adds even more value to the equation."

Ms Bacon said that the all-new Camry will present an even more attractive offering for fleet customers.

"The new Camry Altise will feature all the inherent qualities that the previous model had.

"In addition we have the new Camry Atara range to provide even more options for fleet customers and improve driver satisfaction."

"We believe that the new Camry Atara will attract customers in 'user-chooser' markets and smaller fleets - such as novated leases and salary sacrificing.

"This is an area that is increasing in popularity, and one in which we are now even better equipped with the all-new Camry line-up.

"Certainly, the new car is a more dynamic vehicle, with more power, improved ride and handling, even better refinement, quality and solidity, and more aggressive styling.

"We are confident that the new Camry will give Australian fleet drivers an even better vehicle choice that makes better business sense."

* Standard scheduled servicing (normal operating conditions) in the first four years or 75,000km (up to the first five services). Excludes government and rental vehicles. For other exclusions and eligibility, visit advantage.toyota.com.au.

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Atara models to expand Camry's appeal


Toyota's Camry Atara is designed to expand the appeal of Australia's best-selling mid-size car to even more customers.

Atara is a new badge that will appear on Camry models targeted mainly at private buyers and those who choose their cars through salary sacrifice or novated leases.

Toyota Australia's senior executive director sales and marketing David Buttner said Atara embues Camry with the added style and sophistication these customers expect.

"Previously we have distinguished Camry grades mainly by the level of equipment - adding features and creature comforts as you step up through the range," Mr Buttner said.

"This approach has resulted in almost 18 consecutive years of market leadership in the medium-car class, yet we are keen to lift our share of the non-fleet market," he said.

"Our new strategy gives Camry two distinct looks, with the Atara models aimed squarely at private buyers who are prepared to pay a little more for added styling flair, power and features."

The new models are Atara S (replacing Ateva), Atara SX (Sportivo) and Atara SL (Grande).

Mr Buttner said the Atara name and strategy are unique to Australia and add an extra dimension to Camry, which remains one of the most valuable nameplates in the industry.

Atara is the Hebrew word for crown - which is a natural extension of Camry, which also means crown. It is also a derivation of the Japanese word atarashii, which means new.

"Atara signifies that the new Camry will lead its segment with overall specification, performance, quality and value that are appreciated by Australian motorists.

"Atara models have unique styling, including the lower-body design and exclusive mesh upper grille, prominent side skirts and twin exhausts.

"Atara grades will produce a little more power and torque, thanks to the twin exhausts, while the six-speed automatic transmission can be operated with paddle shifts at your fingertips for sporty driving and greater enjoyment," Mr Buttner said.

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New Camry accessories add sporting style


A number of Toyota Genuine Accessories have been developed to help complement the bolder styling of the all-new Camry.

The Toyota Genuine Rear Spoiler features a sporty low-profile design and is constructed from lightweight impact-resistant plastic, so it won't impede the operation of the boot.

Owners can choose to emphasise the sporty lines of their Camry with Toyota Genuine Body Side Mouldings with Chrome inserts.

They can complete the look with optional Toyota Genuine 17-inch alloy wheels, which are manufactured from single-piece cast alloy to ensure maximum strength on Australian roads.

Camry owners can now benefit from the optional Toyota Genuine Satellite Navigation Audio System+.

Equipped with Suna Traffic Channel*, the navigation system receives traffic updates 24/7 so it can navigate alternative routes around traffic congestion, while landmarks are displayed in 3D for easier recognition.

The audio system is compatible with the Toyota Genuine Reverse Camera^ (optional) and the full-colour touch-screen display features a simplified audio track search and album jacket display (for compatible iPods™# and iPhones™#).

+ Current navigation mapping database encompasses major capital and primary national road networks as well as offering some coverage in regional areas.

* Suna™ Traffic Channel is only available in the following metropolitan areas: Adelaide, Brisbane, Canberra, Gold Coast, Melbourne, Perth and Sydney; it operates from information provided by Intelematics Australia and may not cover all road incidents and congestion. Please see www.sunatraffic.com.au for details.

^ Reversing Camera is designed as a driver assist device only and should not be used as a substitute for skilled driving and safe parking practices. The area into which the vehicle is to be reversed must be visually monitored by the driver while parking.

# iPod and iPhone are trademarks of Apple, Inc.

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New Camry: sharper styling and differentiation


Bolder, more advanced styling is the hallmark of new-generation Camry.

Special attention was paid to increasing the level of differentiation between Camry Altise and Atara.

Atara has a sporty appearance with a sports bumper, side skirts and a dual exhaust system.

Toyota has adopted new exterior colours, including Reflex Blue and Dynamic Black.

The new exterior for Camry Altise emphasises low and wide proportions, with a more integrated front grille and headlamps and a great sense of width.

Aerodynamic performance, cooling and pedestrian safety have all been enhanced, while the grille has been enlarged and enhanced.

Both sides of the bumper grille have been greatly emphasised and the upper grille is an air-intake type.

The trapezoidal shape of the rear bumper draws attention to the tyres, expressing the vehicle's strong stance.

Dynamic, clean design was the key to the side profile, with aero corners on the sides of the front and rear bumpers for improved aerodynamics.

Atara has been styled with more sporty proportions to appeal to private buyers.

The headlamps merge naturally with the mesh grille to create a sporty impression of width.

The lower grille has been divided into three sections. The side openings incorporate foglamps and, on Atara S and SL, have horizontal chrome-accented bars.

Atara SX's rear view emphasises width and agile sportiness, with a double aperture rear bumper design and a rear spoiler.

A character line on the Atara SX rear bumper matches the design of the vehicle's front end. 

The side skirts have been extended further to link the front and rear styling.

Two new alloy wheel designs are used: a ten-spoke design for the 16-inch Altise wheel and a new 17-inch alloy with five pairs of asymmetric spokes for Atara.

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Australian engineers develop Camry for the world


Toyota engineers and evaluation experts have been working on the new Camry for up to five years, ensuring the car is right for Australia - and the world.

Toyota Technical Center Australia (TTC-Au) president Max Gillard said his team was involved from the start of development in 2006 for the seventh-generation Camry.

"Our body and electrical engineering capabilities, our chassis experts and our evaluation and confirmation team have all been involved in the Camry project," Mr Gillard said.

"Their work has contributed significantly to the 'core' Camry for the world and the specific models sold here - as well as for the cars exported from Australia to the Middle East."

TTC-Au had 37 people spend one to two years in Japan working on Camry. The rest of the team based in Melbourne was also heavily involved.

"We had four electrical engineers based in Japan working on the wiring harness and circuit design, including the design of the manual heater control panel in collaboration with the company that produces it, Continental.

"A further seven body engineers were responsible for development of areas such as the cowl sheet metal, front and rear door shells, front-door regulator, glass channel, door handle, check strap, locks and hinges," Mr Gillard said.

"Working with Hella Australia, we were also involved in styling and development of front and rear lamps - and with SMR Australia in Adelaide on the exterior mirrors with their integrated turn signals.

"Our chassis and vehicle evaluation team also spent a lot of time in Japan at Toyota's test centre in Higashi-Fuji.

"They were driving Australian-spec cars in Japan as early as 2009, developing the car, making improvements and fine-tuning Camry for the local market."

Systems confirmation and testing was also conducted in Australia, including a 100,000km durability test program.

"As a result, our engineers were able to confirm - on Australian roads and at our local proving ground - that the car as a whole met our targets and will deliver on the demands and expectations that will be placed on it by our customers," Mr Gillard said.

TTC-Au was established in 2003. Its primary focus is product development for Australia and Asia in body, chassis, electrical and hardware design, evaluation and specification development.

In addition to vehicle development work, the TTC-Au software group develops motor generator control software for Toyota's hybrid vehicles globally, including for the Australian Camry Hybrid.

In 2006 China, South Africa and South America were added to its responsibilities. More recently, TTC-Au has expanded its design responsibilities to include Japan and Russia production of Camry.

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Camry interior has a local flavour


Local designers at Toyota Style Australia (TSA) were responsible for the interior fabrics and colour and trim of the new Camry and Atara range.

TSA senior designer Chalisa Morrison said the aim was to complement the positioning of the car as a "new era" sedan.

"We wanted a 'new spirit' for the interior - fabrics, leathers and trim that are adventurous, fresh and more dynamic to get people interested," Ms Morrison said.

"Our goals were to refresh the interior with a higher quality image, making it more appealing to the customer while providing clearer definition between the grades."

She said finishes were intended to be more inviting and complement the improved tactile feel throughout the car, especially features such as stitching and brushed-metal highlights.

Planning began in 2008 and entered the advanced design stage later that year.

"We worked closely with sales and marketing to identify the target customer for each Camry and Atara grade and examined micro and macro trends affecting consumers' purchasing decisions.

"Altise has black fabric seats, black carpets and high-tech metallic highlights. This combination is durable and hard-wearing yet still modern and fresh."

Atara S also has a black interior with a more dynamic image, highlighted with a sports mesh pattern in the dash, door and shift knob.

There are two leather-accented options on Atara S - black or ivory seats with sporty black carpets.

"The black is deeper, and the ivory is lighter, creating a more dynamic colour contrast for a fresh image," Ms Morrison said.

Black or ivory leather-accented trim is standard on luxury Atara SL, along with dark woodgrain-look highlights.

Sporty Atara SX has a black interior with a unique-to-Australia premium plum-coloured leather-accented seat.

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New Camry demonstrates the tardis effect


Toyota's new-generation Camry has increased interior space and a greater feeling of interior roominess, without increasing the vehicle's overall length or wheelbase.

Couple distance (front hip point to rear hip point) has been increased by 15mm to 980mm.

Combined with modifications to the shape of the front seatbacks, rear knee space has been increased by 46mm.

The rear end of the front console has been modified to increase foot space and the front of the rear seat cushion has been reshaped to make the rear seat roomier.

The distance between the console and the rear seat has been increased by 50mm.

Special attention has been paid to increasing the feeling of spaciousness in the vehicle by reducing ceiling, pillar and seat cross-sections, and modifications in shape to create a sense of visual openness.

The front pillar has been reshaped to be approximately 9.5mm slimmer, increasing the driver's field of vision and helping to make the cabin feel more spacious.

Front and rear door trims have been made slimmer to prevent contact with occupants' knees.

The centre pillar has also been trimmed, which in combination with thinner front seat backs and reshaped centre console, makes the interior feel far roomier for rear seat passengers.

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Building new Camry is easer on the back


Toyota has improved the way new Camry is assembled to reduce the physical impact on workers while boosting the quality of cars for customers.

Manufacturing divisional manager Martin Nelson said new Camry is easier to build from an ergonomic viewpoint.

Mr Nelson said changes in the assembly process due to TEBA - Toyota Ergonomic Burden Assessment - had resulted in improved body posture for workers and lower forces required to fit components.

"TEBA is the result of a major project to improve occupational health and safety, productivity, efficiency and quality," Mr Nelson said.

"It helps ensure that workers who are operating equipment or undertaking assembly tasks are not forced into awkward positions or required to use too much force," he said.

"This is vital for preventing short-term strains and long-term repetitive injury for workers and, ultimately, for improving the quality of cars for customers."

Mr Nelson said Toyota had an obsession with 'kaizen' (continuous improvement), which involved removing 'muda' (waste).

"If our employees are faced with burdens or interruptions to their process (muda), you cannot guarantee they will do the job the same way every time.

"Where a task requires too much pushing force, workers will get tired during the day and that is where mistakes can occur. In the worst case, people can suffer a strain or other injury.

"The aim with TEBA is to make each task as smooth and easy as possible for the operator and to achieve a high-quality result."

Mr Nelson said TEBA assessment of the new-generation Camry began with the first "confirmation build" at the Motomachi factory in Toyota City, Japan, in February this year.

He said workers from the Altona plant were flown to Japan to help develop the most efficient assembly processes for the new car.

"We took almost a week to build a single car because it was assembled element by element. As each component was added to the car, we measured the force and body movement required and made the necessary changes to our assembly methods.

"Workers from the US, who were also in Japan at the time, were so impressed with our approach that they adopted it for their own car."

Other methods to ease the burden on workers include the use of automatic guided vehicles (AGVs) to move heavy doors, engines and instrument panels.

"AGVs are used for simple processes and to prevent injury. The delivery of parts can automatically be matched to the overall assembly-line speed."

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Toyota does the 'Poke Yoke'


Toyota's Altona plant has embraced the quality-improvement process known as 'Poke Yoke' (pronounced 'poke-yokay') - a Japanese term that means "mistake proofing".

Manufacturing divisional manager Martin Nelson said the term applies to any mechanism that helps an equipment operator by preventing, correcting or drawing attention to errors as they occur.

"A good example at Altona is the introduction of new tightening guns that are linked back to a computer-control system," Mr Nelson said.

"If the system detects an incorrect torque (tightening force) or missed process, it will automatically stop the line so that the error can be rectified," he said.

"The world 'Poke' means mistakes and 'Yoke' means avoid - so the concept ensures we address any issues immediately as the best way of ensuring production of a quality car."

Mr Nelson said other examples of Poke Yoke included jigs that hold components only in the correct orientation for workers, and digital scanning to confirm that the correct number of welds have been applied.

The concept and term Poke Yoke is part of the famed Toyota Production System that has been implemented by companies around the world, not just in the automotive industry.

Toyota has also added thousands of hours more training at Altona as part of its recommitment to the basic company DNA of quality, durability and reliability.

Laurie Geyer, quality control divisional manager, said training was focused on workers building awareness and ownership of a 'customer first' approach.

"Quality does not just belong to the quality division, and you cannot simply leave it to a handful of people checking cars at the end of an assembly line," Mr Geyer said.

"It is vital that every worker understands and builds quality into their work, especially as there are more than 8,000 parts and 400 processes involved.

"Even the worker in the press shop who is processing pieces of bare metal every day must be able to relate their job to the end customer."

A 'Hawk-eye' program results in employees receiving certificates and other rewards when they identify faults occurring outside their own area of the plant.

Workers are also able to halt the assembly line to report a problem so that its source can be identified and the issue remedied.

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Small panel gaps reflect European quality


Toyota has narrowed the gaps around new Camry's doors to European levels of quality, according to manufacturing divisional manager Martin Nelson.

Mr Nelson, who is responsible for the main assembly plant at Toyota's Altona site, said the gaps had been reduced by 30 per cent to improve appearance and quality.

"More sophisticated cars tend to have small gaps, including premium cars from Europe," Mr Nelson said.

"Achieving consistently narrow gaps is very difficult because any variation is more obvious to the customer's eye," he said.

"With the previous 5mm gap, a difference of one or two millimetres was not a critical problem.

"However, with a 3.5mm gap, you run the risk that any variation may result in the door clipping the fender as you open it. This could lead to an unpleasant clicking noise or even a chip in the paint.

"This puts added pressure on us to reduce variation in our manufacturing processes."

The new door gaps are so narrow that paint sealer on the leading edge of the front doors can no longer be applied in the paint shop.

"We had to move this task to the weld shop to ensure even paint thickness in this area by applying the sealer at an earlier stage," Mr Nelson said.

He said high-quality requirements such as the narrower door gaps were part of a global direction from Toyota.

Manufacturing equipment required more checking and maintenance to support the tighter tolerances.

"There is a lot of wear and tear on the jigs used in the welding process when you are producing 500 to 600 panels per day.

"This does not necessarily add cost: sometimes it can reduce cost because it forces you to focus on your quality," he said.

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Camry reduces fuel bills and emissions


Toyota Australia will cut a full litre from the combined-cycle fuel economy of its next-generation Camry sedan.

The reduction is estimated by Toyota to save Australian motorists at least $150 million in petrol bills over the new Camry's expected five-year model life.

Toyota also estimates that annual CO2 emissions will be more than 50,000 tonnes lower across the Camry fleet, compared with the current model.

The fuel and emissions savings come from a new 2.5-litre four-cylinder engine that also provides significant gains to power and torque.

Toyota Australia's senior executive director sales and marketing David Buttner said fuel use for Australia's perennial top-selling mid-size car will improve to 7.8 litres/100km* - a gain of more than 11.3 per cent.

"Next-generation Camry will deliver the sort of fuel economy you'd expect from a smaller car with substantially less power," Mr Buttner said.

"Toyota's estimates show that the new engine could reduce the amount of fuel consumed across the Camry fleet by more than 20 million litres per year.

"Over the new car's planned five-year model life, that means Camry customers could save more than $150 million in fuel costs alone - based on today's price of $1.40 per litre."

Mr Buttner said CO2 emissions would drop by 25 grams per kilometre* - down to 183 grams compared with 208 grams for the current car.

"We estimate a reduction of more than 50,000 tonnes of CO2 per year across the fleet, adding up to more than a quarter of a million tonnes over five years."

Output for the new 2.5-litre four-cylinder engine - which replaces the current 2.4-litre unit - rises from 117kW to 133kW.

On Camry Atara models, the twin exhausts gain an extra 2kW - an overall percentage increase of 15.4 per cent.

Torque is improved from 218Nm to to 231Nm for Camry - or 235Nm with the twin exhausts - including substantial increases in the mid range.

The new engine is mated to a six-speed automatic transmission.

Mr Buttner said Toyota would also achieve environmental benefits with its new Global Engine Line, where the new engine will be produced from the latter half of 2012.

He said it incorporated highly efficient new plant and equipment, contributing further to the reduction in CO2 emissions.  

* Fuel consumption and emissions data will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of fuel consumption data: ADR 81/02 combined cycle.

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New Camry engine: more efficient, better combustion


Greater efficiency, reduced friction losses and improved combustion in the new Camry engine deliver better performance while using less fuel.

Variable valve timing has been extended to the exhaust as well as the intake camshaft, improving thermal efficiency and increasing exhaust gas recirculation, which in turn reduces emissions.

Toyota uses the acronym VVT-i - with the "i" standing for the intelligent way the system optimises valve timing across the engine operating range, providing maximum performance and fuel efficiency.

The introduction of variable exhaust timing reduces pumping losses and increases the amount of exhaust gas recirculation, for reduced emissions.

The system reduces emissions even when the engine is cold, for example, at morning start-up.

Camry's 2.5-litre four-cylinder petrol engine also has a new acoustically controlled induction system, which improves torque from 2000 to 4000rpm in the heart of the driving range.

The intake manifold design is lightweight, quiet and made from a multi-function resin that improves airflow.

The design of the new intake port has been optimised through computer-aided engineering.

It delivers high power output and improved fuel efficiency by ensuring high air flow and intake tumble flow.

Other engine features include low-tension piston rings, an offset crankshaft, three-stage variable output oil pump and roller rocker arms.

These deliver improved fuel economy, lower emissions, high power output and reduced vibration and noise.

Highly efficient intake ports, compact combustion chambers and higher compression ratio all improve combustion.

During the research and development phase in Japan, the cylinder head was redesigned to improve output, fuel efficiency and emissions performance.

The current AZ cylinder head is made as a single part.

The new cylinder head is made in two parts to accommodate roller rocker arms and to simplify the manufacturing process.

The result is a more complex and sophisticated component, the shape of which has been optimised through computer-aided engineering.

It is a slim and lightweight design with hydraulic lash adjusters and a larger valve diameter, enhancing output.

The AR engine does a much better job of accommodating the heat generated, especially with the increased 10.4:1 compression ratio (from 9.6:1).

Temperature is also controlled with the use of sub-water jackets inside the cylinder block.

The cylinder bores change shape as the engine warms up, controlling thermal expansion and allowing higher temperatures to be reached.

The use of roller rocker arms, rather than the current system of valve lifters on a flat surface, results in better fuel economy due to significantly reduced friction between the cams and the sliding parts.


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Engine plant rebuild underway


Toyota has embarked on a 12-month, $300 million redevelopment of Toyota's engine plant at Altona in Melbourne's west.

A new state-of-the-art Global Engine Line will start volume production of 2.5-litre four-cylinder petrol engines for the Camry range late in 2012.

The Global Engine Line is vital because the new engines, including a version for the Camry Hybrid, cannot be built in the existing engine plant.

Toyota has begun gutting the 20,000-square-metre facility, installing new foundations with a thicker base to cater for heavier equipment, replacing the roof and cleaning all the walls.

Early next year, Toyota will be ready to install new equipment and machinery. It will recondition and retool about 30 per cent of the existing equipment.

Low-volume trial builds will begin in the second quarter to confirm the quality and reliability of the equipment and the processes.

Volume production of the new AR-series engines is due to begin in September next year. In the meantime, engines for Camry will be imported.

Toyota Australia's executive program manager John Bell said preparatory work had begun while AZ engines used in the superseded Camry were still being built.

"Our first challenge was to make sure the AZ engine assembly line was not disrupted and that we did not compromise the quality of engines produced," Mr Bell said.

"The next, and probably most significant, challenge involved the design and planning of the assembly layout.

"This included an extensive redesign and reconfiguration of our operations, which takes into account operational factors as well as ergonomic requirements as part of our occupational health and safety responsibility to workers.

"In the design phase, we analysed the equipment needed to make each component and determined the assembly plant layout.

"We examined more than 170 layouts to determine the best possible solution, including 3D modelling of all aspects of the plant."

Mr Bell said the review had led to significant changes to ensure manufacturing and assembly benefited from a more efficient flow of material and improvements to quality management and productivity.

"Our local engineers and maintenance staff were closely involved in the design and planning of processes.

"We also drew on the experience of our line workers to determine the best way of laying out the processes and preparing standards.

"Engineering and maintenance employees have travelled to Japan and Thailand to receive training, familiarise themselves with the set-up and learn all the key points for installation."

Some processes in the Global Engine Line are new to Toyota Australia, such as camshaft and crankshaft machining.

Another new process is low-pressure casting, which involves developing and formulating the precise specifications of the sand core.

"For low pressure die-casting, such as for the cylinder head, there will be extreme testing conducted on the sand used to produce the sand cores.

"This process involves the sand cores being placed in the casting die prior to aluminium being injected.

"The sand cores form the internal hollow area of the cylinder head and local sand suppliers are engaged during the trial stage.

"The resin amount - which is added to the sand as a binder - is varied until a core of suitable strength for casting and ease of removal at a later stage is achieved."

Ahead of volume production, all components will be tested against a Toyota Inspection Standard to ensure all quality and safety specifications are met.

All equipment and parts will be produced, measured and tested to confirm readiness for full-scale production.

"At the other end of the project, we will be producing engines that are more technologically advanced - with greater efficiency, reduced friction losses and improved combustion.

"Tolerances are much tighter; everything is more marginal.

"In these circumstances, the work environment must be exceptionally clean because foreign matter can compromise the quality and performance of the AR engine to a much greater degree," Mr Bell said.


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New Camry has improved steering, ride and handling


New-generation Camry has an all-new chassis package designed to provide increased stability and agility, coupled with a flat ride, high-quality damping feel and improved steering feel.

Camry has a new aerodynamic package, increased body and steering system rigidity, newly adopted electric power steering and improved tyre performance.

Engineers from Toyota Technical Center Australia (TTC-Au) have tuned the chassis package to Australian driving tastes and conditions.

Camry's new body has 20 per cent more rigidity in the front suspension mounting sections, thanks to changes in the upper cowl design.

The increased body rigidity allows force generated by the tyres to be transmitted to the body without delay, improving handling stability.

This allows the dampers to be recalibrated to provide the same level of compression damping with less damper force, thereby increasing ride comfort.

Compression damping has been decreased at all damper piston velocities.

Rebound damping has been increased at medium to high damper velocities to improve roll feel and complement the changes in compression damping.

Camry's new tyres reduce rolling resistance and increase grip in wet and dry conditions.

They also increase damping feel and reduce yaw response delay, while reducing noise, vibration and harshness.

Performance has been improved in braking, ride and handling.  

Toyota has revised the character of the right-hand engine mount to reduce harshness, and has increased instrument panel rigidity to improve steering feel and effectiveness.

In addition, Camry has a new, more rigid seat-frame structure to further improve ride comfort.


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Improved aerodynamics boost Camry grip


New-generation Toyota Camry has a range of aerodynamic improvements designed to increase down-force while maintaining front/rear balance.

Camry's new upper-body aerodynamics include the Toyota first of stabilising air-flow fins on the exterior mirror mount.

The fin generates a longitudinal vortex to stabilise the body and better transmit the power generated by the tyres acting on the road to the body.

Camry also has a new fin on the rear combination lamp to increase stability.

The new underbody parts include front under-cover fins to enhance initial yaw-response and rear under-cover fins to increase the stable feeling in the rear of the vehicle.

Both sets of fins increase Camry's flat-ride quality.

They also serve to increase airflow velocity under the car, creating more down-force.

The result is a flatter ride (reduced floating feeling) and increased grip generated by the tyres, improving steering response and rear-end stability.


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New Camry has EPS


Toyota Camry has all-new steering, with electric power assistance included for the first time on petrol models and new steering hardware.

Steering installation rigidity has been increased to improve initial yaw response, agility and steering feel.

Special attention has been paid to the mounting section for the steering gear to enhance rigidity.

Reinforced areas include the steering-gear location and front stabiliser link bracket, as well as the instrument panel reinforcement (which is approximately 15 per cent more rigid).

Rigidity has been enhanced and steering play reduced by improving the immediate shaft joint and the supportive structure of the pinion gear.

The new Camry has column-mounted electric power-assisted steering (EPS), with state-of-the-art control logic including hysteresis control, yaw-rate feedback control and steering feedback control.

Hysteresis control provides variable control of friction using the EPS motor for smooth and stable steering.

It controls steering torque and steering angle according to vehicle speed.

Hysteresis control also helps prevent the vehicle from drifting, providing good steering stability and feel, and easy steering correction.

Yaw-rate feedback control is designed to control steering torque, so vehicle response is better stabilised even when excessive steering torque change or steering input occurs.

It also offers a composed ride, as the steering torque is optimised for vehicle movements.

In addition, it has the effect of improving rear grip feeling because the steering force is suitable for the steering response.

Steering feedback control provides optimal steering feedback and return speed according to vehicle speed.

It provides faster steering return at low speeds and firmer adjustment at high speeds.

The steering feedback is light at low vehicle speed for easier parking and manoeuvring and firmer at high speeds for safe, confident and enjoyable highway driving.

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Australian calibration adds to Camry dynamics


Toyota's local test centre calibrated new-generation Camry's steering, ride and handling to suit Australia's unique conditions, such as undulating country roads and coarse-chip road surfaces.   

Toyota Technical Center Australia (TTC-Au) developed the final calibration, building on the work of Toyota test centres around the world.

The overall dynamic goal for new Camry was increased stability and agility, coupled with a flat ride and high-quality damping feel.

Handling improvements focused on increasing the rear-stability feel (grip) and a flat ride (optimum front-rear balance).

During testing, the chassis engineers sought to give the vehicle a more controlled 'tied-down' feeling, as well as reducing any 'floaty' feeling and the 'firm-ride' feeling on course-chip road surfaces.

Spring rates are similar to the current model, with most calibration work focused on the shock absorbers to increase ride comfort, isolation and body control.

The shock absorber tuning for the new model gives the vehicle an increased luxury isolation feel and improved ride on undulating roads.

Steering development also focused on increasing the vehicle's agility and enabling quicker changes of direction.

Adopting electric power-assisted steering (EPS) for the first time on petrol Camry meant the chassis engineers could provide the best of both worlds - lighter steering effort at parking speeds and a more weighted, direct feel on the highway.

This balance of steering effort often requires compromise with traditional hydraulic power assistance.

The new Camry electric power-assisted steering calibration is similar to the Camry Hybrid EPS calibration, but is retuned to suit the petrol model's different mass distribution.


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New Camry is quieter inside


New generation Camry is quieter inside, for greater comfort and ease of conversation.

Toyota engineers have focused on suppressing noises that are near the frequencies of human speech.

Body acoustic sensitivity has been improved by 2 to 4dB across all sound frequencies. This significant reduction in sound pressure makes conversation even easier for occupants.

Cutting interior cabin noise required design changes to both the interior and exterior, and the panels in between.

The focus was on improved sealing and sound insulation, and optimising acoustic packaging.

Considerable attention was also given to reducing booming noise by improving front floor, centre floor and upper back areas by body modal control.

Toyota engineers looked at reducing road noise input to improve the ability to hold a conversation in the car; for example, in the 800 Hertz range while travelling at motorway speeds on a smooth road.

New or additional sound-absorbing devices have been deployed where noticeable road noise typically creeps into a car - around the pillars, floor, side rails and windscreen.

Road noise at 100km/h has also been reduced by up to 2dB.

Attention has been paid to the sound quality of the engine, with significant improvement of the sound linearity.

Unwanted unusual engine noises have been cleaned by redesigning the engine-mount dynamic damper, reducing intake and exhaust noise, and adding a silencer to the cylinder-head cover.

Toyota has revised the character of the right-hand engine mount to reduce harshness.

Camry's NVH improvements also include a change to complete double door seals, improved floor carpet, both fender side covers, the cowl top and both sides of the bonnet, and the fender back-end seal.

It also includes gap filling for the dash silencer (where the pedals mount), attention to sound-proofing on the rear wheel house inners, and improved sealer for the rocker panels (underneath the doors).

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Blind spot monitor provides advanced safety


In a Toyota first, Camry Atara SL has a system to warn the driver if there is a vehicle in the 'blind spot' on either side.

The Toyota blind spot monitor (BSM) uses sub-millimetre radar to detect other vehicles in adjacent lanes.

Toyota developed the system to assist drivers to avoid accidents associated with blind spots and lane changes.

The BSM informs the driver of the presence of a vehicle in the blind spot by illuminating indicators in the relevant exterior mirror.

The mirror indicator will remain illuminated as long as the vehicle is detected, and will flash when the turn signal is operated.

The system includes a radar detector located on both sides of the car.

It also utilises the steering angle sensor, vehicle speed sensor and main switch.

It can detect vehicles larger than an average 125cc motorcycle and three metres rearward of the trailing edge of the vehicle.

The activation threshold speed is above 40km/h and the maximum detectable relative speed difference is 28km/h.

Typical warning scenarios are when a target vehicle overtakes the subject vehicle in an adjacent lane or when the target vehicle merges from the side, entering the warning zone due to a lane change.

The BSM won't activate if the target vehicle is: one lane away from the adjacent lane, travelling in the opposite direction, in the same lane, or is stationary.


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High grade Camry has auto high beam


The new Toyota Camry Atara SL has a breakthrough automatic high-beam system.

It is designed to eliminate the burden of manually switching between high and low beam by automatically dipping the headlamps if the distance to an oncoming vehicle is less than 800 metres.

It will resume high beam when the oncoming vehicle passes at approximately a 50-degree angle. 

The system will also automatically switch the headlamps to low beam if there is a preceding vehicle approximately 600 metres ahead, and resume high beam when the preceding vehicle is passed at approximately a 25-degree angle.

A camera sensor in the rear view mirror and a microprocessor continuously monitor for tail lamps of preceding vehicles as well as the headlamps of oncoming vehicles.

System components include the light control switch (OFF/Parking/ON/AUTO), the dimmer switch (ON/OFF), camera/image processor, the vehicle's speed sensor, the gear shift position sensor, an illuminometer (to detect ambient illumination) and a dedicated ECU.

The system operates when the vehicle's speed exceeds 30km/h and it disengages when it drops below 25km/h.

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Camry has increased active and passive safety


Toyota's new-generation Camry has seven SRS airbags as standard equipment, including a driver's knee airbag for the first time.

All five seats have a seatbelt warning indicator.  

Camry's passive safety has been further boosted by the vehicle's stronger body.

Increased active safety is the result of improved suspension, steering, aerodynamic downforce, brakes and tyres.

Camry's suite of active safety systems includes vehicle stability control, traction control and ABS with electronic brake-force distribution and brake assist.

The brake system has Toyota's new brake override feature, which gives priority to the brakes if the brake and accelerator pedals are pressed simultaneously.

A reversing camera* is standard equipment on Atara and available as an option on Altise.

Atara SL has the added features of back-guide monitor and reversing sonar*.

Atara SL also has external mirror dipping when reverse gear is selected.

* Reversing camera and sonar parking are designed as a driver assist device only and should not be used as a substitute for skilled driving and safe parking practices. The area into which the vehicle is to be reversed must be visually monitored by the driver while parking.


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New Camry has improved braking


Toyota's new-generation Camry has increased stopping power and improved brake feel.

Camry's brake-control hardware has been completely redesigned to give the driver a more secure and confident feeling when braking.

The redesign begins with a new variable-ratio link-type brake pedal, to reduce pedal stroke and improve feel.

The ABS/VSC actuator and the brake booster have been re-tuned to further improve performance.

In addition, Camry has new low-expansion brake hoses.

The improved braking grip of Camry's new tyres also contributes to reduced stopping distances.

Camry's brake system now has BOS (brake over-ride system) which prioritises the action of the brakes and suppresses engine output if the brake and accelerator pedals are pressed simultaneously.


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New multimedia features in Camry audio systems


Camry has new multi-media audio systems throughout, with touch screen and rear camera* available on all models.

All Camry grades are now USB and iPod®# ready, as well as having Bluetooth™^ hands-free and audio.

Steering-wheel audio controls are also standard across the range, and the controls can operate selected iPods®. Camry Altise has a CD-tuner audio unit with short-cut buttons for quick access to audio media.

The telephone button displays the hands-free operation screen, with touch-screen buttons for short-cuts to contacts.

All grades except Atara SL have six speakers: two front tweeters, 18cm full-range speakers in the front doors and two 18cm rear full-range speakers.

Atara S and SX have a display audio with 6.1-inch touch screen and rear camera*. This audio unit is offered as an option on Altise.

Flagship Atara SL has a premium 5.1 channel surround 10-speaker JBL audio unit with 7-inch touch screen, navigation and back-guide monitor.

There are two 8cm co-axial speakers with high and mid-range cones, an 8cm speaker on top of the dash, a 7x10-inch woofer in each front door, a 7x10-inch rear sub-woofer and two 8cm rear surround speakers.

In addition, the Atara SL audio has RDS-TMC ready 24/7 Suna™+ live traffic updates and detour routing around traffic hold-ups.

In a first on a Toyota in Australia, Atara SL has DAB+ (digital audio) radio, with more stations and the ability to play, pause and rewind radio programs.

* The rear view camera does not provide a comprehensive view of the entire rear area of vehicle and should only be used as an aid for viewing when reversing. Standard on all models except Altise, where it is available as an optional extra.

# iPod® is a trademark of Apple, Inc. Not all devices will be compatible and functionality will vary depending on the device.

^ The Bluetooth™ word mark is owned by The Bluetooth SIG, Inc. Not all devices will be compatible and functionality will vary depending on the device.

+ Suna™ is only available in the following metropolitan areas: Adelaide, Brisbane, Canberra, Gold Coast, Melbourne, Perth and Sydney; it operates from information provided by Intelematics Australia and may not cover all road incidents and congestion. Please see www.sunatraffic.com.au for details.

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New Camry makes life easier


New-generation Camry has improved driving comfort, instruments and storage capacity.

Camry has an improved seat design that is 30mm taller for increased back support, with a new seat frame for improved ride comfort.

The range of seat height adjustment has been increased from 45 to 60mm.

Flagship Atara SL has power-operated driver and front-passenger seats with leather-accented trim and memory function on the driver's side.

The steering column has been repositioned to provide a more 'natural' angle and the column tilt range has been increased.

Camry's three-dial analogue instrument cluster includes a flat-dial tachometer and turquoise-blue needles for all gauges.

The new cluster also includes a large-sized seven-function liquid crystal display trip meter with odometer, dual trip meters, outside temperature readout, range, average fuel consumption, instant fuel consumption and average speed.

An ECO indicator features in the new instrument cluster to help drivers find the fuel-saving "sweet" spot in throttle control.

Storage locations are numerous, including four cup holders, six bottle holders, front and rear door pockets and front seat-back pockets.

Media devices can be stored out of sight in the central facia storage compartment, behind a lid.

The USB and AUX ports are conveniently located in the storage compartment.


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Camry history in Australia


WHAT DOES IT MEAN?

Camry: From the Japanese Kan-Muri, meaning 'crown'.

WHERE IS IT BUILT?

Camry and its four-cylinder engine are built at Toyota's Altona manufacturing plant in Melbourne, Victoria. Toyota directly employs 3,200 people in Victoria and more than 4,400 nationally.

HOW MANY?

Approximately 100,000 four-cylinder Camry sedans are produced at Altona each year. Approximately 70 per cent are exported, mainly to the Middle East. Camry has been produced in Australia since 1987.

HOW SUCCESSFUL?

Camry is now in its 18th year as Australia's best-selling mid-size car. It is also Australia's biggest automotive export earner, being shipped to more than 12 countries.

BACKGROUND

Launched in the wake of the oil shocks of the late 1970s, Camry has established itself as a true world car.

Planning for the Camry began in 1977, at a time when manufacturers globally were turning to smaller front-wheel-drive vehicles to overcome soaring fuel costs and stricter fuel efficiency regulations.

The emphasis of the program was on aerodynamics and lightweight materials.

Engine development focused on fuel efficiency, with engines built specially to drive the front wheels.

Around the world, Camry production has now passed 15 million units.

1983 - first generation (imported)

The Camry was introduced to Australia as an import in liftback guise in 1983.

It won several 'best car' awards, including Modern Motor magazine's Car of the Year.

The car featured a new five-speed manual and ECT-equipped four-speed automatic transmission with wide gear ratios.

The front-wheel-drive layout, without a transmission tunnel, allowed for a spacious interior.

Innovations in the first Camry included equal-length driveshaft arms, two-stage air-conditioning and multi-adjustable seats.

That tradition of innovation has continued throughout the life of the Camry, and the brand is now synonymous with world-leading sophistication and quality.

1987 - second generation and the first locally produced Camry

It wasn't until the second-generation Camry that the car was built locally.

AMI-Toyota was the first Toyota subsidiary in the world to build the Camry and the local version incorporated extensive design changes - including three locally designed wagon variants.

The Australian-made Camry made its showroom debut in April 1987, replacing the locally built Corona.

With this generation, Toyota introduced electronic fuel injection and independent rear suspension on all models. It was the first local car with twin-cam multi-valve technology - a locally built 2.0-litre 16-valve four-cylinder engine. This was followed in May 1988 by a new 2.5-litre quad-cam 24-valve V6. The engine was the world's first quad-cam V6 engine to feature in a mass production sedan.

This generation also saw the release of a station wagon to replace the hatchback.

Camry allowed Toyota to compete on equal footing with the other leading medium cars of the day - Mitsubishi's Magna, Holden's Camira and Nissan's Pintara.

The Australian-built car featured independent front and rear MacPherson-strut suspension, engine speed-sensitive power steering and disc brakes front and rear. It brought a new level of sophistication and technology to the local market.

A revised Camry appeared in August 1989, incorporating local steering modifications that were to gain international acceptance within Toyota. An Australian team revised the steering valve and geometry to improve driver feel and response. The changes were later adopted for worldwide Camry production.

Toyota continued to push for quality improvements. It was determined that investment in a new plant was necessary to achieve further gains.

The proposal to build a new Camry assembly plant at Altona was presented to Toyota Motor Corporation, which approved the $420 million plan.

1993 - third generation

In February 1993 the new wide-bodied Camry was launched publicly by Prime Minister Paul Keating, who described the car as "another quantum leap in the history of the Australian automotive industry".

Wheels magazine agreed, and Camry came out on top in a comparison with Magna, Mazda 626 and Liberty. Camry was also the top-ranked local car in Wheels' annual quality survey and won the NRMA's gong for best medium car.

Camry grew up for this generation. It was larger in every dimension than the previous model, and became classified as 'mid-size'. The car was wider and longer than Cressida, with better performance, improved fuel economy and reduced NVH. It also had more local input into design and development. Built at a cost of $140 million, the range also featured a new brand name, Vienta.

Engines were now 2.2-litre four-cylinder units (producing almost as much power as the previous V6, but with four-cylinder economy), and 3.0-litre V6s.

The same year, Toyota began exporting the Camry to Thailand and, on the local market, Camry took over the mantle of Australia's best-selling medium car - a title it continues to claim.

The last Camry to be built at Port Melbourne rolled off the production line in December 1994. Two weeks later, the Camry was being built at Altona.

Mechanical differences for Altona-built Camry included shock absorbers, suspension mountings for the MacPherson struts, longer drive shafts and different chassis mounting points for the towbar. Altona production featured a new water-borne, environmentally friendly paint process.

In 1996, Victorian Premier Jeff Kennett was on hand to send off the first Camry shipment to the Middle East.

1997 - fourth generation

It was quieter, lighter and more powerful, with better ride quality and improved handling.

With an additional 5cm in wheelbase, a lowered beltline and swept-back windscreen, the 1997 Camry's cabin was more spacious and inviting.

The line-up of four-cylinder Camry models consisted of the CSi, Conquest and CSX models, available as sedans or wagons. Camry V6 models consisted of CSi and Conquest.

Both Camry engines received power and torque increases with the quad-cam V6 moving to an all-alloy construction, replacing the cast-iron block.

In October 2000, a revised Camry range was launched with improved handling, higher feature levels, improved headlamps and reduced noise, vibration and harshness.

Two models were added to the Camry line-up - Touring Series wagon and top-of-the-range sports-luxury Azura sedan.

The Vienta V6 range was discontinued due to the launch of the Avalon sedan.

2002 - fifth generation

Launched in 2002, this Camry featured a body with local design input and was based on the Toyota Modular Platform.

Designed to meet Toyota's Global Outstanding Assessment (GOA) safety standards, the Camry featured standard dual front airbags, with side airbags available on some models.

The $350 million program featured an unprecedented amount of local development. The car's brakes, headlamps, electronics and suspension calibration were all locally developed.

A new VVTi-equipped 2.4-litre four-cylinder engine delivered improved performance and economy.

The range featured an all-new model, the Sportivo, available in four and quad-cam V6 guise.

More than half of the vehicles produced were scheduled for export.

2006 - sixth generation

For the first time, locally built Camry offered a five-speed electronically controlled automatic transmission and, on selected models, side curtain-shield airbags, vehicle stability control and traction control. The underbody and suspension calibration were all new.

This generation was powered exclusively by a four-cylinder engine.

The model grades were Altise, Ateva, Sportivo and - for the first time - a luxury Grande, which featured rain-sensing windscreen wipers.

Advanced packaging increased Camry's interior space.

Camry's performance and driveability were improved, while maintaining its fuel economy.

It also delivered increased structural rigidity, more active and passive safety features, improved comfort, lower interior noise levels and reduced CO2 emissions.

Camry was freshened in July 2009.


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Camry - supporting the Australian economy


Toyota's new Camry will generate substantial economic activity for Australia over the next five years.

The benefits are derived from new Camry's contribution to:

  • Employment of more than 16,000 Australians by Toyota and its dealers
  • Significant investment to gear-up for local production
  • Extensive purchases from local suppliers
  • Revenue from sales to Australian customers
  • Substantial earnings as the nation's biggest and most valuable automotive export, and
  • Reductions in fuel consumption and emissions.

Toyota's senior executive director sales and marketing David Buttner said Australian motorists accounted for approximately 25 per cent of local Camry production with the balance sold in export markets, mainly the Middle East.

Since 1996, Toyota Australia's Camry exports have exceeded 850,000 to a total of more than 12 destinations, including Saudi Arabia, other Middle East countries and New Zealand.

Last year, almost 96,000 Camry sedans were produced in Australia with more than 70,000 exported and a further 25,000 sold in Australia.

"Toyota Camry is a significant contributor to the Australian economy," Mr Buttner said.

"Camry plays a dominant role in our local manufacturing operation, which directly supports approximately 3,200 jobs in Melbourne and thousands more people employed by our local suppliers," he said.

"Toyota buys more than $2.8 billion a year of goods and services from 1,274 local supplier companies.

"Toyota has invested heavily in tooling, equipment and manufacturing facilities for the new Camry.

"This includes redevelopment of the engine plant involving project expenditure of more than $300 million being injected into the Australian economy.

"In addition, Toyota's 278 dealership outlets play significant roles in the national economy and in the welfare of their local communities.

"Toyota dealers employ more than 12,000 staff. They inject $340 million buying goods and services within their local communities.

"We are also looking to the future, with more than 1,000 apprentices employed throughout the Toyota dealership network."

Mr Buttner said Toyota dealers would invest $119 million this financial year to provide new and expanded showrooms and service centres as well as advanced training for technicians.

He said developments would take place at 82 sites, mostly in Queensland and NSW.

"Dealers have invested more than $563 million in facilities over the past five years. Their investment is expected to continue to average about $100 million a year over the next five years," Mr Buttner said.

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Specifications



EXTERIOR DIMENSIONS

Overall length

4815mm

Overall width

1825mm

Overall height

1470mm

Wheelbase

2775mm

Front track

1575mm

Rear track

1565mm

Turning radius (kerb to kerb)

5.9m

INTERIOR DIMENSIONS

Length

2115mm

Width

1520mm

Height

1200mm

Front head room

986mm (962mm with optional moonroof)

Front shoulder room

1473mm

Front leg room

1057mm

Rear head room

967mm (964mm with optional moonroof)

Rear shoulder room

1439mm

Rear leg room

989mm

Luggage volume

515L (VDA method)

WEIGHTS AND CAPACITIES

Kerb weight

1460-1505kg

GVM

2100kg

Tare mass

1420-1460kg

Towing capacity

1200kg with trailer brakes; 500kg without

 

 

Fuel tank (L)

70

 

 

Coefficient of drag

0.29

ENGINE

Type

2.5 litres; 4 cylinders, in-line type; 2AR-FE

Capacity

2494cm 3

Bore x stroke

90.0 x 98.0mm

Compression ratio

10.4:1

Power: Altise

133kW @ 6000rpm

Power: Atara

135kW @ 6000rpm

Torque: Altise

231Nm @ 4100rpm

Torque: Atara

235Nm @ 4100rpm

Fuel system

Multi-point EFI into intake port

Min fuel octane rating

91 RON

Australian emissions

EURO IV

TRANSMISSION

Type

Automatic, U760E ECT six-speed

Ratios

 

1 st

3.300

2 nd

1.900

3 rd

1.420

4 th

1.000

5 th

0.713

6 th

0.608

Rev

4.148

Final drive

3.815:1

PERFORMANCE

Fuel economy (litres/100km)#

7.8

CO2 emissions (g/km)#

183

# Fuel consumption and emissions will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of fuel consumption data: ADR 81/02 combined cycle.

BRAKES

Front

296 x 28mm ventilated discs

Rear

286 x 10mm solid discs

Parking brake

Foot pedal

Brake systems

ABS with brake assist and EBD

SUSPENSION

Front

MacPherson strut system

Rear

Dual-link system

STEERING

Type

Rack and pinion with electric power steering (EPS)

Overall steering gear ratio

16.9

Turns lock to lock

3.12

ACTIVE SAFETY SYSTEMS

Type

Vehicle stability control, traction control

WHEELS

Altise

16 x 6.5J alloy

Atara

17 x 7J alloy

TYRES

Altise

Michelin 215/60R16

Atara

Bridgestone 215/55R17

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VIDEOS