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TOYOTA SALES RESULTS 2011 PRESS KIT

  1. TOYOTA LEADS SALES FOR NINTH CONSECUTIVE YEAR
  2. TOYOTA SALES HIGHLIGHTS 2011
  3. NEW YARIS HATCH TO BOOST TOYOTA
  4. SMALL CAR ICON COROLLA CONTINUES POPULARITY
  5. NEW CAMRY POISED TO EXTEND MEDIUM-SEGMENT LEADERSHIP
  6. TOYOTA SUVS AND FOUR-WHEEL DRIVES LEAD THE WAY
  7. UPGRADED TOYOTA HILUX A BEST-SELLER
  8. TOYOTA LEADS KEY STATE MARKETS
  9. TOP 10 SALES CHARTS

TOYOTA LEADS SALES FOR NINTH CONSECUTIVE YEAR


Toyota has overcome production disruptions caused by a tsunami in Japan and floods in Thailand to be the top-selling automotive brand for 2011.

Official figures released today show Toyota's market-leading performance helped lift the automotive industry past one million sales for only the fourth year.

Australians bought 1,008,437 new vehicles in 2011, of which 181,624 carried the Toyota badge - a level never reached by any other car company.

It was the ninth year in a row Toyota has been Australia's most popular automotive brand.

Toyota's total was more than 55,500 ahead of its nearest rival - an additional 1,000 sales every week.

Toyota's executive vice president David Buttner said Toyota's sales result was restricted by lack of supply due to the impact of the natural disasters.

"Those missing Toyota sales are due to vehicles that simply were not built due to the disruptions that occurred to production," Mr Buttner said.

"There is no doubt that, if those vehicles had arrived at Toyota dealerships, our sales in Australia would have topped 200,000."

Toyota's Corolla was Australia's best-selling vehicle for five months of the year - in January and from September through to December. A total of 36,087 Corolla sedans and hatches were sold to local motorists.

Corolla was pipped by HiLux as Toyota's biggest seller for the year with 36,124 deliveries. HiLux was Australia's best-selling ute, best-selling four-wheel drive and best-selling light-commercial vehicle. It was the outright best seller in Queensland, Western Australia and the Northern Territory.

Camry was Australia's top-selling mid-size car for the 18th year in a row - an unbroken run that began in 1994. The seventh-generation Camry went on sale in late 2011 and will be followed by the Camry Hybrid in 2012.

Toyota was the only manufacturer with three vehicles among the top 10 sellers - HiLux, Corolla and Camry.

HiLux two-wheel drive, HiLux four-wheel drive, Camry, LandCruiser wagon and HiAce bus were all leaders in their respective market segments in 2011.

Mr Buttner said Toyota was Australia's leading automotive exporter with Camry, Camry Hybrid and Aurion sedans shipped to the Middle East and other markets.

...ends/

For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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TOYOTA SALES HIGHLIGHTS 2011


Overall:
Industry-leading sales of 181,624 vehicles
Market share of 18 per cent
More than 55,500 sales ahead of nearest rival
Number one nationally for each of the past nine years
Commercial-vehicle leadership for 33 years in a row
Three of the top 10 sellers - HiLux, Corolla and Camry
Best-selling brand in NSW, Vic, Qld, WA, Tas and NT
Market leader in five segments - medium cars, large SUVs, light buses, 4x2 and 4x4 pick-up/cab-chassis
Market leader in SUV sales - 46,671
Market leader in light-commercial sales
Light-commercial sales of 51,384 are more than double the nearest rival


Vehicles:
Corolla - Australia's best-selling car in five months: January, September, October, November and December
Corolla - 2011 sales of 36,087
Camry - medium-car market leader for 18 years
Camry - new range launched in late 2011
Yaris - new hatch launched in October 2011
Yaris - segment leader in November and December following launch of new hatch
Kluger, LandCruiser Prado and FJ Cruiser - combined share of 30.3 per cent in medium SUV segment
LandCruiser wagon - best-selling large SUV (perennial winner)
LandCruiser wagon - segment share increased to 73.9 per cent
LandCruiser wagon - sales up 0.8 per cent to 9,119
HiLux - third best-selling new vehicle in Australia with 36,124 sales
HiLux - Australia's best-selling ute, 4WD and light-commercial vehicle
HiAce - Australia's best-selling bus
HiAce bus - sales up 15.8 per cent to 2,703 (93.6 per cent of the segment)

...ends/

For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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NEW YARIS HATCH TO BOOST TOYOTA


Toyota's Yaris was Australia's top-selling light car in November and December following the arrival of the new hatch in October.

The new-generation model is set to reinforce the strength of Yaris, which has been the best-selling car in its segment over the six years since the introduction of the nameplate to the local market in October 2005.

To the end of 2011, almost 145,000 Yaris sedans and hatches have been delivered to local customers - over 25,000 more than its closest competitor.

Yaris finished the 2011 calendar year with 16,214 sales - a 12.5 per cent share of the light car segment (<$25K), despite considerable restrictions on supply in the middle of the year.

This placed Yaris second in the segment, ahead of 20 competing models from 14 other manufacturers.

The light car segment continues as one of the most competitive in the Australian market, accounting for 132,442 sales in 2011 (or 13.1 per cent of total new vehicle sales).

Toyota Australia executive vice president David Buttner said a new hatch and a return to normal supply had boosted Yaris in the last quarter of 2011.

"Yaris is reliable, efficient and affordable - core values that have made the model popular with its two primary buyer groups, young and old," Mr Buttner said.

"The new model has been improved across the board and makes a compelling case as a stylish, affordable and economical car."

The latest Toyota Yaris hatch is the safest yet - all variants are fitted with seven airbags (including protection for the driver's knee), and are equipped with additional safety features, including vehicle stability control, traction control and anti-skid brakes with brake assist.

Most prices are unchanged for the new hatch range, including the $14,990* entry price, which means Toyota has improved value by up to $2,450.

Yaris is covered by Toyota Service Advantage, which offers capped-price servicing of $130 for each of up to six standard scheduled services (normal operating conditions) in the first three years or 60,000km (whichever comes first)#.

...ends/

*Manufacturer's list prices exclude dealer delivery, government and statutory charges and optional extras.
#For full details of Toyota Service Advantage, visit toyota.com.au/advantage. Excludes government and rental vehicles. Other exclusions apply.


For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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SMALL CAR ICON COROLLA CONTINUES POPULARITY


Toyota Corolla was Australia's most popular vehicle for five months in 2011 despite supply disruptions due to the Japanese earthquake and tsunami.

Corolla was the best-selling model in January and - once supply had returned to normal - in September, October, November and December.

Overall, it was fourth on the sales charts in 2011 with total deliveries of 36,087 vehicles.

A total of 3,619 Corollas were sold in December - representing 19.6 per cent of the small-car segment (<$40K).

"The sales performance of Corolla in 2011 was impressive given the unusual circumstances that prevailed throughout the second and third quarters of the year," Toyota Australia's executive vice president David Buttner said.

Corolla has been Australia's best-selling small car for 11 out of the past 12 years.

Since its introduction to Australia in 1967, more than 1.16 million Corollas have been sold.

"Corolla's enduring popularity is set to be further reinforced by the introduction of a new-generation Corolla in the second half of 2012," Mr Buttner said.

Mr Buttner said 2011 had confirmed the small-car segment as the largest and most important in the Australian passenger car market, with total sales of 244,090 cars last year.

"Small cars are now the volume heartland of passenger-car sales and represented almost one-in-four cars sold in Australia last year," Mr Buttner said.

"As the segment has grown and attracted additional competitors, Corolla has remained the defining icon of small cars, with an unequalled reputation for quality, durability and reliability."

...ends/

For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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NEW CAMRY POISED TO EXTEND MEDIUM-SEGMENT LEADERSHIP


Toyota is poised to extend its 18-year leadership of the Australia medium-car segment with the launch of the all-new seventh-generation Camry.

The previous generation Camry sold throughout 2011, accounting for one-third of the segment (<$60k) with sales of 19,169.

Camry outsold its nearest rival by almost three to one during the year.

It has been Australia's most popular mid-size car since 1994.

Camry is also Australia's largest automotive export with cars built at Toyota's plant at Altona in Melbourne shipped to markets including the Middle East.

Toyota Australia executive vice president David Buttner said the new model was designed to build on Camry's record by offering improvements across the board - including driveability and performance, economy and emissions, and active and passive safety.

The 2012 Camry combines a new 2.5-litre four-cylinder engine and six-speed automatic transmission that deliver better performance while substantially cutting fuel bills and emissions.

The new range introduces two distinct looks to expand buyer appeal - an entry-level Altise and three new Atara variants.

Advanced features at the top of the range include a blind-spot monitor to help prevent collisions* and automatic high beam that automatically dips headlights at night to avoid blinding other drivers**.

Camry Altise delivers 133kW of power and 231Nm of torque, substantial gains over the 117kW and 218Nm of the previous generation.

Atara variants gain twin exhausts that help lift output to 135kW and 235Nm, for gains of 15 per cent and eight per cent respectively over the previous engine.

Fuel economy across the range is just 7.8 litres/100km*** - an improvement of one litre per 100km, which means up to an extra 100km from a tank of unleaded petrol.

Toyota has cut CO2 emissions by 25 grams/km to 183 grams/km***.

The introduction of electric power steering across the range, along with refinements to the suspension, has led to significant improvements to handling and ride comfort.

...ends/

*Blind Spot Monitor is designed as a driver assist device only and should not be used as a substitute for skilled driving and/or safe parking practices. The area into which the vehicle is to be driven must be visually monitored by the driver.
**Automatic High Beam is designed as a driver assist device only and should not be used as a substitute for skilled driving.
***Fuel consumption and emissions data will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of fuel consumption data: ADR 81/02 combined cycle.



For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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TOYOTA SUVS AND FOUR-WHEEL DRIVES LEAD THE WAY


Toyota's strength in SUVs has allowed it to finish 2011 more than 17,500 vehicles ahead of its nearest rival, according to independent industry statistician VFacts.

Toyota's RAV4, Prado, Kluger, FJ Cruiser and LandCruiser 200 Series achieved total sales of 46,671 vehicles, or almost one in five SUVs sold in Australia.

RAV4 came within just 17 sales of being Australia's best-selling compact SUV.

The Toyota trio of Kluger, Prado and FJ Cruiser accounted for the major share (30.3 per cent) of the medium SUV segment, with sales of 11,692 (Kluger), 10,849 (Prado) and 1,886 (FJ Cruiser).

Toyota's King off the Road, LandCruiser 200 enjoyed 73.9 per cent market share (9,119 sales), reinforcing its stranglehold on large SUV sales.

Toyota has led SUV sales each year since 2003, when SUVs were first reported as a separate segment in the official sales figures.

Growth in SUV sales continues to outpace all other segments in the Australian market, growing 3.8 per cent while the overall market retreated 2.6 per cent.

For the second consecutive year SUV sales in Australia have surpassed 200,000 vehicles.

The total of 244,136 SUVs accounted for 24.2 per cent of all new vehicles sold last year.

...ends/

For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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UPGRADED TOYOTA HILUX A BEST-SELLER


A fresh face, added specification and enhanced value have contributed to Toyota HiLux finishing 2011 as the best-selling vehicle in Queensland, Western Australia and the Northern Territory.

Official VFacts figures show a total of 36,124 HiLux were delivered to Australian customers during 2011, more than 14,400 sales ahead of its nearest rival.

HiLux is the nation's best-selling ute, best-selling commercial vehicle and best-selling four-wheel drive, and one of the nation's most popular vehicles overall.

More than a quarter of all HiLux (10,251 vehicles) were sold to customers in Queensland - a significant achievement considering the effects of devastating natural disasters that occurred during the year.

Of the national total, 23,725 HiLux were four-wheel-drive variants, accounting for almost one-quarter of 4WD pick-ups and cab-chassis sold in Australia during 2011.

Toyota Australia's executive vice president David Buttner said 2011 was a milestone year for HiLux, with cumulative sales passing 700,000 since the model's Australian introduction in 1971.

"HiLux continues as the backbone of Toyota's 33-year leadership of the Australian commercial-vehicle market," he said.

"Its universal appeal, coupled with car-like cabin accommodation and levels of equipment, has made HiLux our best-selling single model line in 2011."

HiLux contributed significantly to Toyota's continued market leadership of the light-commercial segment where it has a market share of 29 per cent.

Segment sales of more than 51,000 vehicles placed Toyota ahead of the combined totals of its two nearest rivals.

Toyota HiAce celebrated its 40th anniversary in Australia with cumulative sales of vans and buses passing 250,000 deliveries.

HiAce bus finished the year as the number-one model in its segment, with sales volumes growing a substantial 15.8 per cent.

HiLux and HiAce are covered by Toyota Service Advantage, which offers capped-price servicing of $170 for each of up to six scheduled services in the first three years or 60,000km (whichever comes first)#.

...ends/

#Maximum payable for standard scheduled servicing (normal operating conditions). Excludes Government and rental vehicles. Go to advantage.toyota.com.au for other exclusions and eligibility.


For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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TOYOTA LEADS KEY STATE MARKETS


Toyota has finished 2011 in a strong position, leading new-vehicle sales in five states and the Northern Territory.

Toyota delivered market-leading totals of 55,671 vehicles in NSW and 41,389 vehicles in Queensland.

In each case, Toyota's sales were more than 18,000 ahead of the closest competitor.

Toyota was also the market leader in Victoria with 42,599 deliveries and a lead of more than 5,000 sales, or 14.6 per cent.

Across Bass Strait, Toyota's leadership margin was more than 16.1 per cent in Tasmania.

In the mining boom state of WA, Toyota's 23,167 sales were more than 9,000 clear of its nearest rival - a lead of 66.5 per cent.

However, Toyota's biggest percentage lead was in the Northern Territory, where its 3,587 sales were almost four times that of the next-highest company.

In fact, Toyota's NT sales were higher than the combined totals of the nearest four competitors.

Toyota HiLux was the best-selling vehicle in Queensland, Western Australia and the Northern Territory.

Across the nation, HiLux was ranked third in total vehicle sales, just ahead of Corolla, which was fourth.

Toyota Australia executive vice president David Buttner said the performance of HiLux and Corolla throughout Australia was evidence of their desirability across a broad customer base.

"The sales success of HiLux and Corolla proves Toyota is providing Australian customers with the right vehicles at the right time," he said.

...ends/

For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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TOP 10 SALES CHARTS


TOP-SELLING BRANDS 2011

Rank
Brand
2011
2010
% diff
1.
Toyota
181,624
214,718
-15.4
2.
Holden
126,095
132,923
-5.1
3.
Ford
91,243
95,284
-4.2
4.
Mazda
88,333
84,777
4.2
5.
Hyundai
87,008
80,038
8.7
6.
Nissan
67,926
62,676
8.4
7.
Mitsubishi
61,108
62,496
-2.2
8.
Volkswagen
44,740
38,016
17.7
9.
Subaru
34,011
40,025
-15.0
10.
Honda
30,107
40,375
-25.4
Source: VFacts



TOP-SELLING VEHICLES 2011
Rank
Vehicle
2011
2010
% diff
1.
Mazda3
41,429
39,003
6.2
2.
Holden Commodore
40,617
45,956
-11.6
3.
Toyota HiLux
36,124
39,896
-9.5
4.
Toyota Corolla
36,087
41,632
-13.3
5.
Holden Cruze
33,784
28,334
19.2
6.
Hyundai i30
28,869
29,772
-3.0
7.
Nissan Navara
21,675
21,171
2.4
8.
Toyota Camry
19,169
25,014
-23.4
9.
Ford Falcon
18,741
29,516
-36.5
10.
Mitsubishi Lancer
18,717
23,076
-18.9
Source: VFacts

For more information contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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