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TOYOTA SALES RESULTS 2012 PRESS KIT

  1. TOYOTA DRIVES INDUSTRY TO RECORD SALES
  2. TOYOTA SALES HIGHLIGHTS 2012
  3. YARIS LEADS GROWTH SEGMENT
  4. COROLLA ON TRACK FOR 40 MILLION SALES
  5. CAMRY HEADS FOR 20 YEARS AT THE TOP
  6. TOYOTA PRADO: AUSTRALIA'S NO. 1 SUV
  7. TOYOTA HILUX 4X4 HITS SALES RECORD
  8. RECORD HYBRID SALES FOR TOYOTA

TOYOTA DRIVES INDUSTRY TO RECORD SALES


Toyota has claimed its 10th consecutive year as the best-selling automotive brand in Australia, helping to propel the entire industry to an all-time record above 1.1 million sales in 2012.

Official figures released today show Toyota dealers delivered a market-leading 218,176 new cars, SUVs and light-commercial vehicles last year.

Toyota's sales growth of 20.1 per cent was almost twice the industry average of 10.3 per cent, resulting in a total that was more than 103,000 vehicles ahead of its closest rival.

A record December for the industry lifted the national sales tally to 1,112,032 - beating the previous record of almost 1.05 million sales set in 2007.

Two of Australia's three best-selling vehicles wore Toyota badges - HiLux and Corolla - while the locally built Camry was also in the top 10 along with Yaris.

Toyota also achieved a December record with 21,169 sales - more than the combined sales of the next two companies.

Toyota Australia senior executive director sales and marketing Matthew Callachor said the company's success in 2012 was due to quality vehicles, dedicated employees, an extensive dealer network and loyal customers.

"During the past 10 years of market leadership, Australians have bought almost 2.1 million Toyota vehicles - a remarkable 650,000 sales more than any other brand," Mr Callachor said.

"Toyota is extremely grateful for the support of so many Australians and we are determined to continue earning that trust," he said.

Toyota's decade of market leadership had coincided with significant changes in purchasing patterns, heightened competition from more brands and a proliferation of models.

"Australian motorists can choose from almost 400 models from 67 brands - a greater degree of competition than in much larger markets such as the United States.

"SUV sales have doubled since 2002 due to a large proportion of Australian motorists opting for spacious vehicles with more flexibility than traditional sedans or wagons.

"Sales of light and medium passenger cars have also doubled during the same period, and the small-car market has grown by 52.9 per cent as many people make fuel efficiency a priority. This has also resulted in growing consumer demand for hybrid cars.

"In addition, the growing popularity of utes has resulted from the mining boom and their ability to combine workhorse and family duties."

Last year was the 16th time Toyota has been the number one car company in Australia. It was also the number-one brand in every State and Territory.

The Australian market first reached one million sales in 2007 and has now achieved that feat in five of the past six years.

Toyota's annual sales have topped 200,000 vehicles in eight of the past nine years and it remains the only company ever to have reached that total.

In 2012, Toyota outsold all other brands in passenger-car sales by 35.5 per cent.

In SUVs, its winning margin was 57.7 per cent. Sales of Toyota light-commercial vehicles were more than double those of the second-placed competitor.

Toyota vehicles led eight market segments: Yaris, Camry, LandCruiser Prado, LandCruiser wagon, HiLux 4x2, HiLux 4x4, HiAce bus and HiAce van.

Combined HiLux 4x2 and 4x4 sales exceeded 40,000 for just the third time, leading the light-commercial market to a record 198,302 units.

HiLux was the second biggest-selling vehicle on the local market as well as the most popular ute and best-selling four-wheel drive.

Camry was Australia's leading mid-size car for the 19th straight year with 27,230 sales, representing a remarkable 39.6 per cent of its segment and outselling its four nearest rivals.

Built in Australia since 1987, Camry is also Australia's leading automotive export with 64,000 shipped overseas last year. A further 8,000 V6 Aurion sedans were exported.

Industry SUV sales rocketed to a new high of 305,825 vehicles, led by LandCruiser Prado with 17,045 sales - also a record. Toyota's RAV4 (14,651 sales) Kluger (13,239 sales) and LandCruiser wagon (10,829) were key contributors.

Corolla was the third most popular vehicle in Australia last year with motorists buying 38,799 hatches and sedans - the 10th successive year in which the car's local sales have topped 35,000.

Last year was also a record for sales of Toyota hybrids with sales of Camry Hybrid, Prius, Prius c and Prius v exceeding 10,000 for the first time.

Toyota has been market leader in 1991-94, 1998, 2000 and every year since 2003. It is the leading brand in sales of commercial vehicles, a title it has held since 1979 - an unbroken run of 34 years.

...ends/

For more information, please contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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TOYOTA SALES HIGHLIGHTS 2012


Overall:
Market leader for the 10th consecutive year and 16th time overall
Industry-leading sales of 218,176 vehicles
Sales increase of 36,552 units or 20.1 per cent
Market share of 19.6 per cent, up 1.6 percentage points
More than 103,000 sales ahead of nearest rival
Commercial-vehicle leadership for 34 years in a row
Four of the top 10 sellers - HiLux, Corolla, Camry and Yaris
Best-selling brand in every State and Territory
Market leader in eight segments - light cars, medium cars, large SUVs, upper large SUVs, light buses, light vans, 4x2 and 4x4 pick-up/cab-chassis
Market leader in passenger cars: 101,492 sales, up 21.9 per cent
Market leader in SUV: 58,745 sales, up 25.9 per cent
Market leader in light-commercial: 57,939 sales, up 12.1 per cent
Record hybrid sales: 10,747 - Camry Hybrid, Prius, Prius c, Prius v
Record December: 21,169 sales, market share of 22.2 per cent

Vehicles:
Yaris - Australia's best-selling light car with 18,808 sales, up 16 per cent
Corolla - new hatch launched in October 2012
Corolla - Australia's best-selling car in November
Corolla - 2012 sales of 38,799, up 7.5 per cent
Prius c - introduced to the market in March 2012
Prius v - introduced to the market in May 2012
Camry - medium-car market leader for the past 19 years in a row
Camry - 2012 sales of 27,230, up 42.1 per cent
Camry Hybrid - Australia's best-selling hybrid vehicle (7,107 sales)
Camry Hybrid - Best Medium Car, Australia's Best Cars awards
Camry Hybrid - Best Family Car, Drive awards
Camry Hybrid - Car of the year, ECOcar awards
Locally built Toyota cars - 36,304 sold in Australia
86 - introduced to the market in June 2012
86 - 2012 Car of the Year awards, Wheels, Drive and Carsguide awards
86 - 2012 Best Performance Car under $100K, Fairfax Drive awards
RAV4 -14,651 sales, up 11.6 per cent
Prado - Australia's best-selling SUV
Prado - Record sales of 17,045 sales, up 57.1 per cent
Kluger - 13,239 sales, up 13.2 per cent
Large SUV share - 32.3 per cent (Prado, Kluger, FJ Cruiser)
LandCruiser wagon - best-selling upper-large SUV (perennial winner)
LandCruiser wagon - segment share increased to 77.2 per cent
LandCruiser wagon - 10,829 sales, up 18.8 per cent
HiLux - second best-selling new vehicle in Australia
HiLux - Australia's best-selling ute, 4WD and light-commercial vehicle
HiLux - 40,646 sales, up 12.5 per cent
HiAce - Australia's best-selling van
HiAce - van sales up 5.9 per cent to 6,387 (36.8 per cent of the segment)
HiAce - Australia's best-selling bus
HiAce - bus sales of 2,614 (90.6 per cent of the segment)

...ends/

For more information, please contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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YARIS LEADS GROWTH SEGMENT


Toyota's Yaris was the most popular car last year in a growing segment that now accounts for one out of every eight new vehicles sold in Australia.

Yaris sales rose by 16 per cent in 2012 to 18,808 deliveries, placing it ahead of more than 25 competing models from 21 other manufacturers in the light-car segment.

Customers have bought a total of more than 160,000 Yaris hatches and sedans since the nameplate was introduced to the local market in late 2005.

It is the top-selling light car over this period and has topped annual sales on four occasions.

The size of the Yaris segment has more than doubled since 2002, accounting for 137,606 deliveries last year, or 12.4 per cent of total new-vehicle sales.

Toyota Australia executive director sales and marketing Matthew Callachor said the Yaris had thrived against strong competition.

"Yaris continues to create strong demand among people of all ages because of its compelling style, affordability and economy," Mr Callachor said.

Yaris is covered by Toyota Service Advantage, which offers capped-price servicing of $130 for each of up to six standard scheduled services (normal operating conditions) in the first three years or 60,000km (whichever occurs first)1.

...ends/

1. Maximum payable for standard scheduled logbook servicing (normal operating conditions) until first of 3 years or 60,000kms (whichever occurs first), up to the first 6 services. Excludes Government & Rental vehicles. Contact your Toyota Dealer or go to toyota.com.au/advantage for other exclusions, eligibility and full details.

For more information, please contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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COROLLA ON TRACK FOR 40 MILLION SALES


Toyota will sell the 40-millionth Corolla this year - and the milestone hatch or sedan could be bought by an Australian customer.

The world's best-selling car sells at a rate of more than one million a year with the 39-millionth sold during the past 12 months.

Corolla's global chief engineer Hiroya Fujita heralded the unprecedented sales achievement when he unveiled the latest Corolla hatch in Australia less than two months ago.

"In 2013, the world's best-selling car will reach 40 million sales around the world: it would be great if that car is sold right here in Australia," he said.

Australians have embraced Corolla for 46 years, buying a cumulative total of 1.2 million since the first-generation car went on sale in 1967.

Corolla accounts for one out of every five Toyota vehicles ever sold in Australia - a higher proportion than any other Toyota model.

Last year, customers bought 38,799 Corolla hatches and sedans - an increase of 7.5 per cent on the previous year's tally.

It was the 10th successive year in which local Corolla sales topped 35,000 - a feat that has been matched by only two other cars in the history of the Australian automotive industry.

During the past decade, Corolla has been the best-selling small car for eight years and has achieved 419,000 sales - 100,000 ahead of the nearest rival.

Toyota Australia executive director sales and marketing Matthew Callachor said Corolla has created a unique presence in the Australian psyche.

"The new Corolla hatch delivers the styling, performance, dynamics and value demanded by small-car buyers, in addition to the car's long-established reputation for quality, durability and reliability," Mr Callachor said.

Corolla is covered by Toyota Service Advantage, which offers capped-price servicing of $130 for each of up to six standard scheduled services (normal operating conditions) in the first three years or 60,000km (whichever occurs first)1.

...ends/

1. Maximum payable for standard scheduled logbook servicing (normal operating conditions) until first of 3 years or 60,000kms (whichever occurs first), up to the first 6 services. Excludes Government & Rental vehicles. Contact your Toyota Dealer or go to toyota.com.au/advantage for other exclusions, eligibility and full details.

For more information, please contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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CAMRY HEADS FOR 20 YEARS AT THE TOP


Toyota's Camry is heading towards 20 years in a row as Australia's best-selling mid-size car after a strong sales performance in 2012.

Camry has just completed 19 consecutive years at the top of the medium-car segment with 27,230 sales last year, an increase of 42.1 per cent.

The result gave Camry a remarkable 39.6 per cent of its segment against 22 rivals produced by 16 companies.

Camry outsold the combined totals of its four nearest rivals. Camry Hybrid alone - with a record 7,107 sales - achieved higher sales than the nearest competitor model.

Camry's strong performance follows the introduction of the widely acclaimed seventh-generation petrol sedan in late 2011 and the second-generation hybrid models early last year.

Camry is built in Australia and is now being powered by locally built 2.5-litre engines following the recent official opening of a new engine plant.

Camry is Australia's largest automotive export. Total exports of Camry and Aurion from Toyota's Altona plant in Melbourne passed 70,000 last year.

Total local production moved back above 100,000 sedans.

Toyota Australia executive director sales and marketing Matthew Callachor said customers around the world had recognised the strengths of Camry.

"Camry's style, performance, economy, safety and value explain why it has been Australia's most popular mid-size car since 1994," Mr Callachor said.

"Toyota appreciates the support of loyal Australian customers of Camry who have bought almost 440,000 locally built cars during that period.

"The latest range has received praise from the highest levels and the hybrid Camry H has recently won several awards in Australia from the influential motoring clubs and media groups," he said.

...ends/

For more information, please contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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TOYOTA PRADO: AUSTRALIA'S NO. 1 SUV


Toyota's LandCruiser Prado was Australia's top-selling SUV in 2012 with record sales that lifted the company's overall SUV deliveries to an all-time industry high.

Prado sales jumped 57.1 per cent last year to 17,045 deliveries, eclipsing its previous best total of 16,758 sales set in 2004.

The market-leading Prado helped increase Toyota's tally in the booming SUV market by 25.9 per cent to 58,745 - another record and more than 21,000 units ahead of any other brand.

Along with Prado, Toyota had success with its entire SUV range - Kluger (13,239 sales, an increase of 13.2 per cent), FJ Cruiser (2,981, up 58.1%), RAV4 (14,651, up 11.6%) and LandCruiser wagon (10,829, up 18.8 per cent).

Combined sales of Toyota's Prado, Kluger and FJ Cruiser accounted for almost one-third of sales in their segment.

LandCruiser wagon is the perennial top-selling upper-large SUV and lifted its share to 77.2 per cent.

Toyota's executive director sales and marketing Matthew Callachor said the entire SUV market was booming with 2012 industry sales up 25.3 per cent to a record 305,825.

"Australians are buying more than twice the number of SUVs they bought a decade ago," Mr Callachor said.

"The rate of growth for SUV sales is a remarkable five times the increase of the total new-vehicle market during that period," Mr Callachor said.

"These figures prove Australian motorists still love large vehicles - it's just that they appreciate the diversity and flexibility delivered by SUVs."

Toyota has sold more SUVs than any other carmaker in each of the 10 years since the category was formed - a decade that corresponds with Toyota being the best-selling brand.

In the past decade, it has sold almost half a million SUVs, of which LandCruiser Prado accounted for 30 per cent or more than 146,000 vehicles.

...ends/

For more information, please contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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TOYOTA HILUX 4X4 HITS SALES RECORD


Toyota's HiLux has extended its reign as Australia's best-selling four-wheel drive (4WD) vehicle with a record-breaking sales performance in 2012.

Surging demand for the tough HiLux 4WD led to a sales spike of 23.4 per cent, resulting in 29,267 new vehicles moving into customer hands.

HiLux 4WD bettered its previous record of 25,626 sales set in 2008 and its 2012 tally was more than 5,000 units ahead of its nearest rival.

Combined HiLux 4WD and 2WD deliveries topped 40,000 in a year for only the third time, making HiLux the second biggest-selling vehicle on the local market with 40,646 sales.

The popularity of HiLux contributed significantly to light-commercial vehicles (LCV) across the industry racing to an all-time high of 198,302, an increase of 12.2 per cent.

Toyota remained the dominant LCV market leader with 57,939 sales - more than double its nearest competitor and Toyota's second-best result ever.

The company's 4WD tally was boosted by 7,912 LandCruiser pick-up/cab-chassis sales, an increase of 21.3 per cent.

HiLux 4x2 was the best-selling vehicle in its segment with 11,379 sales - more than 3,000 ahead of any other vehicle.

HiAce was market leader in its segments with higher sales and market share. Van sales reached 6,387 for a share of 36.8 per cent while bus sales of 2,614 represented a share of 90.6 per cent.

Sales of Coaster bus rose 18.4 per cent to 380 units.

Toyota has been the No. 1 brand in sales of commercial vehicles since 1979 - an unbroken run of 34 years.

...ends/

For more information, please contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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RECORD HYBRID SALES FOR TOYOTA


Toyota sold a record number of hybrid cars in Australia last year with customers buying more than 10,000 in a year for the first time.

The total of 10,787 petrol-electric hybrids delivered in 2012 represents almost five per cent of Toyota's overall sales and compares with the previous best of 8,444 in 2010.

Toyota dealers have now sold more than 40,000 hybrid vehicles in Australia since the first-generation Prius arrived in 2001.

In 2012, Camry Hybrid achieved its highest annual sales of 7,107 including a record for any month of 1,143 cars in December.

The expansion of the Prius brand into a family of three cars last year was significant with the Prius hatch being joined by the Prius c city car and the seven-seat Prius v.

Prius c was the most popular family member with 1,883 going to customers. Prius v racked up 936 sales and Prius - now in its third generation - achieved 861 deliveries.

Last month, Toyota globally passed one million hybrid sales in a year for the first time. Its cumulative hybrid sales are now approaching five million.

Toyota Australia executive director sales and marketing Matthew Callachor said hybrid vehicles were now a mainstream choice for local motorists.

"Buyers of passenger cars in Australia are showing a greater move towards hybrids with sales up 61.1 per cent last year compared with growth of just less than one per cent for diesels," Mr Callachor said.

"Significantly, the number of private buyers opting for diesel passenger cars fell 6.8 per cent last year while sales of hybrid passenger cars more than doubled among private buyers," he said.

Toyota in Japan has estimated that its worldwide sales of hybrid vehicles have led to approximately 30 million fewer tonnes1 of CO2 being emitted compared with petrol-powered vehicles of similar size and driving performance.

On the same basis, the company says those vehicles have saved approximately 11 billion litres of petrol (about 55 million 200-litre drums).

...ends

1. Toyota Motor Corporation estimation based on the number of registered vehicles x distance travelled x fuel costs (fuel efficiency in each country) x C02 conversion factor.

For more information, please contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au

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