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TOYOTA SALES RESULTS 2013 PRESS KIT

  1. TOYOTA, COROLLA AND CAMRY TAKE SALES HONOURS
  2. TOYOTA SALES HIGHLIGHTS 2013
  3. TOYOTA COROLLA REWRITES HISTORY BOOKS
  4. TOYOTA CAMRY ACHIEVES 20 YEARS AT THE TOP
  5. TOYOTA 86: AUSTRALIA'S BEST-SELLING SPORTS CAR
  6. TOYOTA HILUX: AUSTRALIA'S BEST-SELLING 4WD
  7. TOYOTA PRADO: AUSTRALIA'S NO 1 LARGE SUV

TOYOTA, COROLLA AND CAMRY TAKE SALES HONOURS


EMBARGO: 12.00pm AEDT 6 January 2014

Corolla: Australia's best-selling car
Toyota: the country's leading automotive brand for the 11th consecutive year
Camry: Australia's top-selling mid-size car 20 years in a row
Toyota: commercial-vehicle sales leader for 35 years running

Toyota's Corolla is Australia's best-selling vehicle, topping the national sales chart in 2013.

Corolla's victory helped Toyota extend its overall market leadership to an 11th consecutive year.

It was the first time Toyota has produced the country's top-selling car with local customers buying 43,498 Corolla hatches and sedans.

Camry - built in Australia since 1987 - confirmed its iconic status among local motorists by recording a remarkable 20th year in a row as the nation's best-selling mid-size car.

Corolla and Camry, along with HiLux which retained its mantle as the country's workhorse of choice, enabled Toyota dealers to sell a market-leading 214,630 vehicles for the year - more than 102,000 ahead of the nearest rival.

It is the first time in more than three decades that an automotive brand has strung together 11 consecutive years of market leadership.

Toyota's performance in 2013 led the entire automotive industry to achieve record sales of 1.136 million. It is the fourth year running and the sixth time overall that Australians have bought more than one million new motor vehicles in a calendar year.

Toyota Australia's executive director sales and marketing Tony Cramb said Toyota was proud of its sales achievements, which he attributed to the loyalty of the buying public, a broad range of value-for-money vehicles and the support of employees, suppliers and dealers.

"Corolla takes the title of Australia's best-selling car with local motorists buying well over 1.25 million Corollas in a period spanning almost half a century," Mr Cramb said.

"This long-term success demonstrates clearly that each new generation of Corolla has addressed the needs of the customer at the time - and today's customers have made it clear the current 11th generation is the best Corolla ever," he said.

"In Camry, we have a car that has been built in Australia, by Australians, for Australians since 1987 and has been the best seller in its class since 1994 - and last year outsold its nearest competitor by more than 17,000 sales.

"We produced 106,000 vehicles in Australia last year. Toyota remained the country's leading automotive exporter with more than 70,000 of these vehicles shipped overseas, primarily to the Middle East."

HiLux, in 4x2 and 4x4 variants, was Australia's best-selling light-commercial and four-wheel drive vehicle as Toyota notched up its 35th year running as the market leader in commercial-vehicle sales.

Mr Cramb said Toyota expected economic and market conditions in 2014 to produce continued strong sales for the company and the industry.

"Toyota is targeting in excess of 200,000 sales for the 10th time and we expect another solid result for the industry with more than one million sales for the seventh time," he said.

Mr Cramb said the shape of the Australian market continued to shift in 2013 with record sales of SUVs and light-commercial vehicles. Passenger-car sales, for the first time, accounted for less than half the Australian market.

"Toyota was the top seller in all three areas of the market with Corolla, HiLux and Camry among the top 10 sellers overall, plus a strong increase in sales for the latest RAV4 that was launched early in the year.

"LandCruiser continued its strength with Prado and the 200 Series finishing at the top of their respective segments, as did HiAce van and bus.

"A further highlight for Toyota was the fun and excitement brought to the entire brand by the 86, which was Australia's best-selling sports car," Mr Cramb said.

...ends/

For more information, please contact:

Stephen Coughlan
Product Public Relations Manager
Tel: (02) 9710-3059
Mob: (0434) 442 261
stephen.coughlan@toyota.com.au

Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: (0418) 447 064
mike.breen@toyota.com.au

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TOYOTA SALES HIGHLIGHTS 2013


EMBARGO: 12.00pm AEDT 6 January 2014

Overall:
Market leader for the 11th consecutive year and 17th time overall
Industry-leading sales of 214,630 vehicles
Market share of 18.9 per cent
More than 102,000 sales ahead of nearest rival
Commercial-vehicle leadership for 35 years in a row
Three of the top 10 sellers - Corolla, HiLux, Camry
Best-selling brand in every State and Territory
Market leader in nine segments - small cars, medium cars, sports cars, large SUVs, upper-large SUVs, light buses, light vans, 4x2 and 4x4 pick-up/cab-chassis
Market leader in passenger cars: 101,553 sales, up 0.1 per cent
Market leader in SUVs: 56,139 sales
Market leader in light-commercial vehicles: 56,938 sales

Vehicles:
Corolla - Australia's best-selling car
Corolla - 2013 sales of 43,498, up 12.1 per cent
Camry - Australia's best-selling mid-size car for the past 20 years in a row
Camry - 2013 sales of 24,860
Camry Hybrid - Australia's best-selling hybrid vehicle (5,585 sales)
Locally built Toyota cars - 31,699 sold in Australia
86 - Australia's best-selling sports car with 6,706 sales
RAV4 - 16,983 sales, up 15.9 per cent
Prado - Australia's best-selling large SUV (14,568 sales)
LandCruiser wagon - Australia's best-selling upper-large SUV (perennial winner). Market share rose to 79.8 per cent
HiLux - third best-selling new vehicle in Australia (39,931 sales)
HiLux - Australia's best-selling ute, 4WD and light-commercial vehicle
HiLux - Record 4WD sales of 29,344
HiAce - Australia's best-selling van, sales up 3.7 per cent to 6,622 with segment share up to 42.6 per cent
HiAce - Australia's best-selling bus (2,193 sales)
HiAce bus - segment share increased to 95.3 per cent

...ends/

For more information, please contact:

Stephen Coughlan
Product Public Relations Manager
Tel: (02) 9710-3059
Mob: (0434) 442 261
stephen.coughlan@toyota.com.au

Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: (0418) 447 064
mike.breen@toyota.com.au

back to top 

TOYOTA COROLLA REWRITES HISTORY BOOKS


EMBARGO: 12.00pm AEDT 6 January 2014

Toyota Corolla has written a new page in automotive history with confirmation today it is the best-selling car in Australia.

Corolla swept aside the previous title-holder with a market-leading sales tally of 43,498 cars in 2013, giving it a close but decisive victory margin of 1,416 sales.

It is the first time a Toyota has achieved top ranking on the local sales chart.

With Corolla's latest success, Toyota becomes only the fourth brand in more than 60 years to have produced Australia's best-selling car.

Corolla has been Toyota's most popular model in Australia with cumulative sales of more than 1.25 million - or better than one out of every five of all Toyota vehicles sold in this country.

Corolla is also the world's best-selling car of all time with its global tally passing 40 million sales in July last year.

Toyota Australia's executive director sales and marketing Tony Cramb said Corolla had been instrumental in building the reputation of the Japanese automotive industry and Toyota Motor Corporation.

"The original Corolla ignited a small-car revolution in its home market in Japan as well as in key overseas markets, including Australia and the United States," Mr Cramb said.

"Its sustained success in Australia from the earliest days laid the firm foundation that now sees Toyota as the long-term market leader in this country," he said.

"Corolla has always moved with the times, capturing the imagination of the buying public with its combination of dependable, fuel-efficient, affordable and fun-to-drive motoring.

"With each new generation, the world's best-selling car is becoming more aspirational with progressive styling, refined comfort and a more engaging driving experience - all underpinned by Toyota's superior quality.

"The quality, style, fuel-efficiency and rock-solid dependability inherent in every Corolla has also made it a popular choice on the second-hand car scene.

"Strong resale values are also vital for supporting continued strong sales of new Corolla sedans and hatches."

The 11th generation Corolla hatch was launched in Australia last year and the new sedan is due to be released here next month.

COROLLA FACT SHEET

Australia has figured prominently in the history of the biggest-selling car of all time, Toyota Corolla.

In November 1966, just one month after the first Corolla was launched in Japan, Australia was the first country to receive Corolla exports when 15 were shipped from Japan to Australia. They went on sale the following year.

The cars sent to Australia marked the start of full-scale exports and, in 1970, Corolla became Toyota's most exported model.
Corolla sales in Australia of 1.25 million cars include more than 650,000 that were produced locally between 1968 and 1999 while more than 550,000 have been imported.

The first motorsport success for Corolla was achieved in Australia at the Bathurst enduro, followed by a string of victories in touring car racing and rallying.

Annual sales in Australia topped 20,000 for the first time in 1975, broke through the 30,000 mark in 2000 and surpassed 40,000 in 2005 - a feat that has been achieved in five more years.

In 1997, Corolla became the world's best-selling nameplate when global sales exceeded 22.656 million units.

Toyota has calculated that, of all the 40 million cars produced, at least 26 million Corollas are still operating today - a great tribute to the car's quality.

During its entire production run, a Corolla has been sold somewhere in the world approximately every 37 seconds.

Today, the rate is even faster at one car every 27 seconds - or around 1.2 million cars per year.

Corolla is produced at 16 plants around the world and sold in more than 150 countries.

The name Corolla is Latin for "crown of flowers". It was chosen because Toyota hoped its new car would bloom in world markets.

For more details of Corolla's history, visit:
www.toyota-global.com/showroom/vehicle_heritage/corolla.

...ends/

For more information, please contact:

Stephen Coughlan
Product Public Relations Manager
Tel: (02) 9710-3059
Mob: (0434) 442 261
stephen.coughlan@toyota.com.au

Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: (0418) 447 064
mike.breen@toyota.com.au

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TOYOTA CAMRY ACHIEVES 20 YEARS AT THE TOP


EMBARGO: 12.00pm AEDT 6 January 2014

Toyota's locally built Camry has notched up 20 consecutive years of sales leadership in the Australian medium-car segment.

Camry sales of 24,860 in 2013 exceeded those of its nearest rival by more than 17,000 units.

The result lifted Camry's segment share to 42.2 per cent - up from 38.7 per cent in 2012.

In its 20 years of leadership, Australians have bought 464,234 examples of the four-cylinder Australian-produced Camry. Its sales over the period have averaged 23,211 per year.

Steady sales of Camry Hybrid, including 5,585 in 2013, have reinforced the technology's mainstream acceptance.

Toyota Australia executive director sales and marketing Tony Cramb said Camry's 20 years at the top was a strong indication that Toyota Australia is building the right vehicle for the Australian market.

"Local manufacture of Camry began in 1987 - a time when Bob Hawke was Prime Minister and the first mobile phone call was made in Australia," Mr Cramb said.

"Camry reached the top of its segment in 1994 and has held the number one position ever since," he said.

"Through successive generations, the combination of style, durability, economy, value and safety for the Australian-built Camry has made it a car that meets the demands of buyers both here and overseas.

"The strength of Camry's local sales and export program underlines its relevance, both to Australian industry and the rest of the world."

Toyota Australia produces Camry, Camry Hybrid and Aurion sedans as well as four-cylinder petrol and hybrid engines across seven shops at its 75-hectare Altona manufacturing plant in Victoria.

Production of V6 Aurion began in 2006 and Camry Hybrid in 2009. Toyota is the first and only vehicle manufacturer to build a hybrid car in Australia.

Camry is Australia's largest and most valuable automotive export with sales to the Middle East, New Zealand and South Pacific nations.

Toyota Australia reached one million car exports to all of its overseas markets in August 2012, which was a first for a local manufacturer.

In September last year, the company exported its one-millionth vehicle to the Middle East - a region it has supplied with Camry and Aurion vehicles since 1996.

Last year, Toyota Australia posted another manufacturing milestone with the production and sale of its two-millionth locally built car for the domestic market.

The achievement coincided with the 50th anniversary of Toyota car manufacturing in Australia.

Australia was the first country outside Japan to produce Toyota cars, starting with the Tiara in 1963.
Output of Toyota Australia's engine plant also bolsters the company's export focus with around 10,000 units a year exported from a total production of 108,000 engines.

CAMRY FACT SHEET

Second generation (from 1987)

First locally produced Camry, replaces locally built Corona
Electronic fuel injection and independent rear suspension introduced
1989: Local steering modifications introduced; adopted later for global Camry production
1991: New assembly plant at Altona approved

Third generation (from 1993)

New wide-body Camry - larger in every dimension
Top-ranked local car in Wheels magazine's annual quality survey
Wins NRMA's best medium car award
New 2.2-litre four-cylinder engine
1994: Camry takes over as Australia's best-selling medium car
1994: Production shifts to Altona, Victoria
1996: First Camry shipment to the Middle East

Fourth generation (from 1997)

Quieter, lighter and more powerful, with better ride quality and handling
More spacious cabin with longer wheelbase, lower beltline and swept-back windscreen
2000: Revisions improve handling, add feature levels and reduce noise, vibration and harshness

Fifth generation (from 2002)

Based on Toyota Modular Platform with local design input
Designed to meet Toyota's Global Outstanding Assessment (GOA) safety standards
Standard dual front airbags; side airbags on some models
Locally developed brakes, headlamps, electronics and suspension calibration
VVT-i-equipped 2.4-litre four-cylinder engine
All-new Sportivo model available
More than half of the vehicles produced were scheduled for export

Sixth generation (from 2006)

New five-speed electronically controlled automatic transmission
Side curtain-shield airbags, vehicle stability control and traction control available on selected models
All-new suspension calibration and underbody
Greater structural rigidity, comfort, and active and passive safety features
Lower interior noise levels and reduced CO2 emissions
2010: Camry Hybrid introduced, the most fuel-efficient locally produced car

Seventh generation (from 2011)

Contemporary exterior and interior styling
Improved fuel economy and lower emissions, with new 2.5-litre four-cylinder engine and six-speed automatic transmission
More engaging driving dynamics
Quieter and more spacious cabin
Electronic power steering and seven airbags on all models
Exported to New Zealand, South Pacific Islands, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates and Yemen
2012: Camry Hybrid gains improved performance and economy
2013: Camry completes its 20th consecutive year of sales leadership in the Australian medium-car segment

...ends/

For more information, please contact:

Stephen Coughlan
Product Public Relations Manager
Tel: (02) 9710-3059
Mob: (0434) 442 261
stephen.coughlan@toyota.com.au

Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: (0418) 447 064
mike.breen@toyota.com.au

back to top 

TOYOTA 86: AUSTRALIA'S BEST-SELLING SPORTS CAR


EMBARGO: 12.00pm AEDT 6 January 2014

Toyota's compact 86 coupe has added the title of Australia's best-selling sports car to its growing list of accolades.

Demand for the front-engine, rear-drive Toyota has outstripped expectations with 6,706 sold in 2013 - or more than one-quarter of all sports cars sold here last year.

Australia is the third highest market in the world for the 86 behind Japan and the United States - a remarkable achievement given our relatively small population.

As a brand in its own right, the 86 would be ranked ahead of well-established players including Peugeot and Volvo.

Toyota Australia's executive director sales and marketing Tony Cramb said Toyota 86, with its focus on driver enjoyment, has played an important part in rejuvenating the Toyota brand.

"The passion and excitement of driving, or 'waku doki', was a major theme in the development of the 86, together with traditional Toyota values of quality, durability and reliability," Mr Cramb said.

"The fun-to-drive dynamics of the 86 has obviously resonated with buyers. Its sales have been nothing short of remarkable and it has brought a substantial number of customers to the brand for the first time," he said.

"Significantly, Toyota's renewed focus on driver enjoyment is filtering through to the entire Toyota range, and its influence can be seen in the latest Corolla hatch and RAV4 SUV."

Mr Cramb said the sales success of 86 was a powerful reminder of Toyota's sports-car heritage.

"The last time a Toyota sports car sold more than 6,000 in a year was in 1981 with Celica, while the highest Supra sales were 707 in 1984 and the best year for MR2 was 1990 with 483 sales," he said.

Along with strong buyer demand, Toyota 86 has won numerous "car of the year" awards from major media outlets.

The 86 is powered by a free-revving, horizontally opposed 'boxer' petrol engine which is combined with a compact design, light weight and a low centre of gravity to provide lively, accessible performance and highly engaging dynamic abilities.

...ends/

For more information, please contact:

Stephen Coughlan
Product Public Relations Manager
Tel: (02) 9710-3059
Mob: (0434) 442 261
stephen.coughlan@toyota.com.au

Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: (0418) 447 064
mike.breen@toyota.com.au

back to top 

TOYOTA HILUX: AUSTRALIA'S BEST-SELLING 4WD


EMBARGO: 12.00pm AEDT 6 January 2014

Toyota's HiLux has extended its reign as Australia's best-selling four-wheel drive (4WD) vehicle with a second consecutive year of record sales.

The tough HiLux 4WD led the way with customers buying 29,344 vehicles, more than 7,500 sales ahead of its nearest rival.

Combined HiLux 4WD and 2WD deliveries reached 39,931, making HiLux the third biggest-selling vehicle on the local market.

The popularity of HiLux contributed significantly to sales of light-commercial vehicles (LCVs) across the industry passing 200,000 for the first time.

The final tally was a record 204,566, an increase of 3.5 per cent.

Toyota remained the dominant LCV market leader with 56,938 sales - more than double its nearest competitor.

The company's 4WD tally was boosted by 7,905 LandCruiser pick-up/cab-chassis sales.

HiLux 4x2 was the best-selling vehicle in its segment with 10,587 sales - more than 4,500 ahead of any other vehicle.

HiAce was market leader in its segments with van sales of 6,622 for a higher share of 42.6 per cent while bus sales of 2,193 represented an increased share of 95.3 per cent.

Toyota has been the No 1 brand in sales of commercial vehicles since 1979 - an unbroken run of 35 years.

...ends/

For more information, please contact:

Stephen Coughlan
Product Public Relations Manager
Tel: (02) 9710-3059
Mob: (0434) 442 261
stephen.coughlan@toyota.com.au

Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: (0418) 447 064
mike.breen@toyota.com.au

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TOYOTA PRADO: AUSTRALIA'S NO 1 LARGE SUV


EMBARGO: 10.00am AEDT 6 January 2014

Toyota's LandCruiser Prado was Australia's top-selling Large Sports Utility Vehicle (SUV) in 2013, helping Toyota to another year of SUV leadership.

Prado sales of 14,568 helped Toyota reach a total of 56,139 SUVs - more than 26,000 units ahead of any other brand.

Toyota also had success following the launch of the latest-generation RAV4 in February last year with sales rising 15.9 per cent to 16,983.

Toyota's other SUVs are Kluger (12,668 sales), FJ Cruiser (2,609) and LandCruiser wagon (9,311).

Combined sales of Toyota's Prado, Kluger and FJ Cruiser accounted for 27.5 per cent of sales in the Large SUV segment.

LandCruiser wagon is the perennial top-selling upper-large SUV and lifted its share to 79.8 per cent.

The entire SUV market continued to accelerate in 2012 with industry sales up 8.5 per cent to a record 333,511.

Toyota has sold more SUVs than any other carmaker in each of the 11 years since the category was formed - a period that corresponds with Toyota being the best-selling brand.

...ends/

For more information, please contact:

Stephen Coughlan
Product Public Relations Manager
Tel: (02) 9710-3059
Mob: (0434) 442 261
stephen.coughlan@toyota.com.au

Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: (0418) 447 064
mike.breen@toyota.com.au

back to top 

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