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Toyota sales results 2015 press kit

  1. TOYOTA'S LUCKY STREAK: 13 YEARS AS TOP-SELLING BRAND
  2. TOYOTA BY THE NUMBERS
  3. TOYOTA: BEST PASSENGER-CAR SHARE IN SIX YEARS
  4. TOYOTA POSTS AUSTRALIAN SUV SALES RECORD
  5. TOYOTA HILUX HAS 'LEGS-ELEVEN' YEARS AT THE TOP

TOYOTA'S LUCKY STREAK: 13 YEARS AS TOP-SELLING BRAND


** Corolla takes hat-trick as Australia's best-selling car **
** Camry the national best-seller in December **


Toyota led the way as Australian new-vehicle sales accelerated to record levels in 2015, posting the company's 13th straight year as the market leader and the third year in a row with Corolla as the country's best-selling car.

Toyota was the number one brand in every state and territory as the local automotive industry outperformed general economic conditions to achieve an all-time high of 1.155 million new-vehicle registrations.

Corolla's hat-trick along with record sales for Toyota SUVs and best-selling status for its vehicles in nine categories were instrumental in Toyota lifting sales by 1.3 per cent to 206,236 new vehicles.

Toyota dealers sold an industry-high average of 565 vehicles every day in 2015, delivering more passenger cars, more SUVs and more light-commercial vehicles than any of their rivals.

It was the fourth year in a row and the 11th time in the past 12 years that Toyota sales have exceeded 200,000 vehicles - and it is the only company to have reached that number. Toyota has now been market leader for a total of 19 years.

A Toyota badge featured on three of the national top 10 sellers - Corolla, HiLux and Camry - after a hectic year in which the market leader refreshed or replaced models accounting for 70 per cent of its volume.

Toyota finished the year on a high, setting a new December record with 21,217 sales, more than 2,300 vehicles ahead of the combined totals of its nearest two rivals.

Camry was the national best-seller for the month, posting its best-ever four-cylinder sales of 5,321 sedans.

Toyota's executive director sales and marketing Tony Cramb said the company and its dealers planned to use the 2015 results as a springboard to expand sales through enhanced customer satisfaction.

"The next 12 months will provide the full-year benefits of 13 new or refreshed models that arrived in 2015, delivering on our promise to continue offering ever-better cars," Mr Cramb said.

"Equally as important, we will continue to implement a cultural shift throughout our company and dealer network, focused on ensuring owners and prospects are treated as valued guests of the Toyota family," he said.

"We deeply appreciate the high degree of loyalty to Toyota shown by a significant proportion of the Australian population - and we are determined to establish industry-leading standards in every aspect of those relationships."

Toyota vehicles in 2015 were the best sellers in three passenger-car segments: Corolla (small), Camry (medium) and 86 (sports). In SUVs, the Toyota segment leaders were LandCruiser Prado (large) and LandCruiser wagon (upper-large). The light-commercial market featured Toyota's HiLux (4x2 and 4x4) and HiAce (van and bus) as the best sellers.

Corolla became the first Toyota to head the yearly sales chart in 2013, repeated the feat in 2014 and finished last year with a winning total of 42,073 sedans and hatches. It topped the monthly sales six times to record a victory margin of 3,429 vehicles.

HiLux was Australia's best-selling four-wheel-drive vehicle for the 11th consecutive year with 35,161 sales - a tally that also made HiLux the nation's third best-selling vehicle. It was the most popular vehicle in Queensland, Western Australia and the Northern Territory and led the national charts in May and October. An all-new eighth-generation range released in late September lifted sales in the last quarter of 2015.

Camry, on the back of a restyled and re-engineered range launched in May, attracted 27,654 customers - a gain of 25.4 per cent. The locally built sedan lifted its segment share of 53.1 per cent and completed a 22nd consecutive year as Australia's best-selling mid-size car. Included in the result is 5,881 hybrid variants, representing an increase of almost 11.2 per cent and the best result since 2012.

In other significant Toyota results:
Kluger: Record yearly sales of 13,955 vehicles
RAV4: All-time high of 18,435 vehicles



For more information, please contact:

Stephen Coughlan
Product Public Relations Manager
Tel: (02) 9710-3059
Mob: (0434) 442 261
stephen.coughlan@toyota.com.au


Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: (0418) 447 064
mike.breen@toyota.com.au

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TOYOTA BY THE NUMBERS


OVERALL

Market leader for the 13th consecutive year and 19th time overall

Industry-leading sales of 206,236 vehicles

11th year of sales above 200,000 vehicles

More than 92,212 sales ahead of nearest rival

Market share of 17.8 per cent: only company in double figures

Three of the top 10 sellers: Corolla, HiLux, Camry

Best-selling brand in every state and territory

Market leader in nine segments - small car, medium car, sports car, large SUV, upper-large SUV, light bus, light van, 4x2 and 4x4 pick-up/cab-chassis

Average daily deliveries: 565 vehicles

Market leader in passenger cars: 94,903 sales

Market leader in SUVs: all-time record of 59,412 sales

Market leader in light-commercial vehicles: 51,921 sales

Market leader in commercial vehicles: 37 years in a row

December sales record of 21,217 vehicles

VEHICLES

Corolla
Australia's best-selling car for the third year in a row
42,073 sales - 3,429 ahead of its nearest rival
Led national sales in six months in 2015

Camry
22 years in a row as Australia's best-selling mid-size car
Sales up 25.4 per cent to 27,654 sedans
Segment share of 53.1 per cent: up from 46.4 per cent
Best-selling car in Australia in December with 5,321 cars
    o All-time monthly record for Camry four-cylinder sales
Australia's best-selling hybrid vehicle: 5,881 sales

Yaris
Sales of 14,457, up 13.1 per cent
Segment share up from 12.3 to 13.6 per cent

86
Third straight year as Australia's best-selling sports car: 3,006 sales in 2015 and 16,016 cumulative

RAV4
Record sales for third year in a row: 18,435 vehicles, up 1.5 per cent
Cumulative Australian sales pass 250,000 units

LandCruiser Prado
Australia's best-selling large SUV for 13th year: 15,255 sales

Kluger
Record sales of 13,955, up 21.5 per cent

LandCruiser wagon
Australia's best-selling upper-large SUV (perennial winner)
Sales up 1.5 per cent to 9,202 vehicles
Market share increase to 83.1 per cent

HiLux
Third best-selling new vehicle in Australia: 35,161 sales
Australia's best-selling 4WD: 11th straight year
Australia's best-selling light-commercial vehicle: 18th year in a row
Best-selling vehicle in QLD, WA and NT
Best-selling vehicle nationally in two months in 2015

HiAce
9,985 sales, up 938 vehicles or 10.4 per cent
Best result since 2009
Australia's best-selling van: 7,351 sales, up 14.3 per cent
Australia's best-selling bus: 2,634 sales, up 0.7 per cent
Cumulative Australian sales pass 300,000 units

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TOYOTA: BEST PASSENGER-CAR SHARE IN SIX YEARS


** Corolla, Camry and 86 are best-sellers in their segments **

Toyota dealers delivered more passenger cars than any other brand in 2015, outselling its nearest rival by more than 35 per cent.

The market leader's tally was 3.0 per cent higher than last year at 94,903 cars, giving it a passenger-car share of 18.4 per cent - Toyota's best share since 2008.

Three Toyota passenger cars were sales leaders in their individual segments last year - Corolla, Camry and the 86 sports coupe.

Corolla was Australia's best-selling car for the third consecutive year while Camry recorded its 22nd straight year as the country's most popular mid-size car.

Official figures confirm Toyota has sold more than one million new passenger cars in the past decade - a margin of more than 230,000 cars over its nearest rival.

The main contributors during the 10-year period have been Corolla (426,788 sales), Camry (246,474), Yaris (201,344) and Aurion (104,948).

Toyota has led passenger-car sales in Australia each year since 2006 with the only exception being 2011 when production in Japan was severely disrupted by an earthquake and tsunami.

COROLLA - AUSTRALIA'S BEST-SELLING CAR
Toyota's Corolla enters its 50th year in the Australian market as the nation's best-selling car for the third year in a row.

Local motorists bought 42,073 Corolla sedans and hatches in 2015, giving the world's most popular car a margin of 3,429 sales over its nearest rival.

Corolla recorded the industry's highest monthly sales six times during the year - February, March, April, July, August and November.

Australia's top-selling car teamed with HiLux - Australia's best-selling ute and four-wheel drive - to score the sales 'double' as the two best-selling vehicles in the country on three occasions - April, October and November.

Corolla was Toyota's best-selling vehicle in the two most populous states of NSW and Victoria as well as in South Australia and the ACT.

Toyota Australia's executive director sales and marketing Tony Cramb said sales had been helped by an extensive mid-2015 update that introduced new exterior designs, revised interiors, suspension refinements and fuel-efficiency gains.

"Corolla continues to evolve to meet the needs of Australian buyers, giving it a decisive competitive edge that is reinforced by strong resale values," Mr Cramb said.

Australia helped put Corolla on the global automotive map as the first country to receive Corolla exports. It started with 15 cars being shipped from Japan in November 1966, going on sale the following year. Since then, Corolla sales in Australia have totalled 1.34 million cars.

TOYOTA CAMRY - BEST-SELLING MID-SIZE CAR
Toyota Camry has completed 22 consecutive years as Australia's best-selling mid-size car - an unbroken run that began in 1994.

Camry has also achieved another milestone with the 700,000th locally built four-cylinder car being sold in December.

Toyota Australia executive director sales and marketing Tony Cramb said the milestones demonstrated the extent to which Camry is an indelible part of the local automotive culture.

"Toyota will continue to build on Camry's success with advances in quality, safety, comfort, value and driving enjoyment, ensuring it remains one of Australia's favourite cars for many years to come," Mr Cramb said.

On the back of a new-look range introduced in May, Toyota dealers lifted Camry sales by 25.4 per cent to 27,654 sedans - the best total since 2006.

Camry's market share also spiked to more than half the cars sold in its segment (53.1 per cent), up from 46.4 per cent in 2014. The nearest direct rival sold just 5,276 cars for a share of 10.1 per cent.

Three-quarters of Camry deliveries last year were the 133kW/135kW petrol variants with 21,773 sales, up from 16,758 in the previous year.

Camry is Australia's best-selling hybrid car. Sales of the 151kW hybrid variants rose 11.2 per cent in 2015 to 5,881 units, the best result since 2012.

Australians have now bought 704,404 examples of the Melbourne-produced four-cylinder Camry since 1987 - 668,508 petrol and 35,896 hybrid cars - at an average of almost 24,300 per year.

Toyota has sold a further 178,946 locally built and imported V6 versions, bringing total Camry sales in Australia to 883,350 cars. A similar number has been exported, mainly to the Middle East.

TOYOTA 86 - BEST-SELLING SPORTS CAR
The cult-like popularity of Toyota's 86 has resulted in the coupe achieving its third consecutive year as Australia's best-selling sports car.

The compact front-engine, rear-drive 86 last year attracted 3,006 new customers, bringing its Australian tally to 16,016 cars - the third-highest in the world.

A mark of the success of the affordable, lightweight 86 is that its cumulative sales in Australia are more than two-and-a-half times higher than the combined total of two other respected Toyota sports cars, the Supra (2,895 cars sold) and MR2 (3,451).

The sales trifecta for the 86 coincides with planning for the Toyota 86 Racing Series, an affordable, grassroots national motorsport series that is due to hit local racetracks from May.

Designed to enable enthusiasts to make the transition to circuit racing, the series will be run over five rounds this year at selected V8 Supercars events, including Sandown in September and Bathurst in October.

The pro-am format will include up to five professional guest drivers who will also mentor the amateur drivers competing for a prize pool of at least $125,000.

TOYOTA YARIS - BEST SALES IN THREE YEARS
Toyota Yaris recorded its best sales in three years after having passed the previous year's total in November.

Australian motorists bought 14,457 Yaris hatches and sedans in 2015 for a segment share of 13.6 per cent, a significant increase over the previous year's 12.3 per cent.

Cumulative Yaris sales in this country passed 200,000 units in August and have since risen to 204,996 cars.

Toyota executive director sales and marketing Tony Cramb said a combination of contemporary design, value-for-money, and fun-to-drive efficiency underpins Yaris's continuing popularity.

"The success of Yaris, particularly with young and often first-time new car buyers, demonstrates the confidence Australians have in the Toyota brand," Mr Cramb said.

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TOYOTA POSTS AUSTRALIAN SUV SALES RECORD


** All-time highs for RAV4 and Kluger **
** LandCruiser Prado tops large SUV sales for 13th year **


Record SUV sales by Toyota in 2015 helped steer the automotive industry to an all-time high in demand for these popular vehicles, often purchased as alternatives to passenger cars.

Led by RAV4, LandCruiser Prado and Kluger, Toyota's Australian customers bought 59,412 SUVs to beat the company's previous record of 58,745 vehicles set in 2012.

The market leader's SUV tally was 44.3 per cent higher than its nearest competitor, which translates to a margin of more than 18,000 vehicles.

Toyota is the only brand to exceed 50,000 SUV sales in a year. The 2015 total was 4.9 per cent ahead of the 2014 result.

RAV4 was Toyota's highest-selling SUV with an all-time high of 18,435 sales, followed by Prado (15,255), Kluger (a record 13,955) and LandCruiser wagon (9,202).

Across the industry, total SUV sales jumped 15.9 per cent to pass 400,000 for the first time.

The 2015 tally of 408,471 vehicles represents the sixth consecutive year of growth in SUV sales and is more than double the 188,153 SUVs sold in 2009.

For the first time, SUVs now represent more than one-third of the entire Australian new-vehicle market, reaching a share of 35.4 per cent.

The popularity of SUVs has accelerated in recent years, reaching a share of 20 per cent for the first time in 2009 and 30 per cent in 2014.

In the past decade, Australians have bought more than 2.6 million SUVs. Of these, Toyota has accounted for 518,359 SUV sales, which is higher than the combined totals of its two closest rivals.

TOYOTA QUINELLA IN LARGE SUV SALES
Toyota's LandCruiser Prado has been confirmed as Australia's best-selling large SUV for an unprecedented 13th year, according to official sales figures.

Prado, which found 15,255 new homes in 2015, was joined on the podium by stablemate Kluger in second place.

Kluger sales forged ahead last year by 21.5 per cent to a record tally of 13,955 vehicles, eclipsing the previous best result of 13,424 vehicles established in 2008.

Toyota's strength in this segment was boosted by the arrival of the all-new Fortuner, a capable off-road family wagon that contributed 1,138 sales in just three months.

These three vehicles, plus the FJ Cruiser, together account for more than one-quarter of all large SUV sales - a share of 27 per cent.

Toyota Australia's executive director sales and marketing Tony Cramb said Prado sales benefited from the introduction in 2015 of a new 2.8-litre turbo-diesel engine, improved petrol V6 and new six-speed automatic transmission.

"Prado sales rose 6.2 per cent in the four months since these updates due to the higher levels of performance, driving enjoyment and refinement," Mr Cramb said.

"Kluger has enjoyed its first full year of availability since the arrival of the third-generation range which is addressing the needs of families and business buyers with new features and in-cabin technologies, increased cargo capacity and a more dynamic driving experience.

"The new seven-seat Fortuner allows Toyota to compete for the first time with a diesel alternative to the petrol-only Kluger.

"Importantly, Fortuner delivers SUV style and comfort with genuine off-road performance in a vehicle that has been developed and tested in Australia."

In the upper-large SUV category, LandCruiser wagon lifted sales this year by 1.5 per cent to 9,202 vehicles for a market share of 83.1 per cent.

LandCruiser 200 Series has recently undergone a series of advances that have improved everything from styling to performance and safety.

THREE IN A ROW FOR TOYOTA RAV4
Toyota's RAV4 stepped up a notch in 2015, setting an all-time sales record for the third year in a row and achieving its 250,000th sale in Australia.

RAV4 was Toyota's best-selling SUV in 2015 with local customers buying 18,435 vehicles, an increase of 1.5 per cent over the previous year.

The latest result shaded the previous best yearly sales for RAV4 of 18,160 deliveries achieved in 2014 and 16,983 units set in 2013.

December sales of 1,630 vehicles were enough for RAV4 to pass the quarter-of-a-million landmark in total cumulative sales, reaching 250,359 vehicles.

RAV4 has topped 14,000 sales in eight of the past 10 years and 15,000 sales in each of the past three years.

Toyota's executive director sales and marketing Tony Cramb said a substantially upgraded range launched in December will add to the momentum of RAV4 sales in 2016.

"RAV4 buyers will appreciate its bolder exterior styling, quieter interior, improved driving stability, enhanced ride quality and the addition of new features, including an available package of integrated active safety and driver assistance technologies," Mr Cramb said.

RAV4 has been Australia's most successful SUV in terms of total sales since it entered the Australian market in 1994.

It is the first Toyota SUV after LandCruiser wagon to achieve 250,000 local sales. LandCruiser Prado is expected to pass this milestone in 2016.

RAV4 reached a cumulative total of 100,000 sales in 2006 and passed the 200,000 mark in 2013.

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TOYOTA HILUX HAS 'LEGS-ELEVEN' YEARS AT THE TOP


An all-new eighth-generation range has helped propel Toyota's HiLux to a remarkable 11 years in a row as Australia's best-selling four-wheel drive vehicle.

Australia's evergreen ute has also completed 18 years running as the country's number one commercial vehicle.

Official figures for 2015 reveal HiLux ranked third on the national sales chart with customers buying 35,161 2WD and 4WD vehicles.

HiLux was the top-selling vehicle - bar none - in Western Australia for the eighth year in a row, in Queensland for the ninth straight year and in the Northern Territory for a remarkable 15th consecutive year.

Nationally, HiLux beat its nearest rival by almost 6,000 sales for the year and posted its 10th consecutive year of demand in excess of 35,000 vehicles.

Toyota Australia's executive director sales and marketing Tony Cramb said the new range, launched in late September, had boosted fourth-quarter HiLux sales due to its global advances combined with local development and evaluation.

"Notably, demand for 4x4 variants has grown by 10.2 per cent in the three months since launch compared with the same period in 2014 as buyers appreciate features such as the thicker frame, stiffer body, new high-torque turbo-diesel engines and expanded off-road ability.

"Dealers are also reporting strong consumer preference for the range-topping SR5, which reflects the expanded dual-purpose role for HiLux as a comfortable SUV-style family vehicle as well as a rugged workhorse."

In 4WD guise, HiLux achieved 25,939 sales for the year - the 10th straight year HiLux 4x4 has topped the 20,000 mark.

In its 2WD segment, HiLux accounted for more than one-fifth of all sales at 9,222 vehicles - a margin of 3,473 deliveries over its closest rival.

HiLux is the only vehicle of its type to have topped Australia's monthly sales charts, achieving the feat on 15 occasions, including twice in 2015.

In the past decade, Toyota dealers have sold more than 390,000 HiLux utes in Australia - second only in the Toyota family to 426,788 Corolla sedans and hatches.

HIACE - BEST SALES IN SIX YEARS
Toyota's renowned HiAce range has recorded its best sales in six years following substantial improvements introduced in early 2015.

The 2015 HiAce total of 9,985 deliveries is the best annual return since 2009 and represents a solid increase of more than 938 vehicles or 10.4 per cent.

HiAce van sales rose 14.3 per cent to 7,351 vehicles or 43 per cent of the 2.5-3.5-tonne category while bus sales advanced 0.7 per cent to 2,634 vehicles for a segment share of 93.7 per cent.

Major updates, announced in March, delivered HiAce buyers a more powerful yet more efficient petrol engine, two new variants including a five-seat crew van, and the adoption of expanded safety, comfort and convenience features.

Other gains included a new six-speed automatic transmission and the option of reducing the number of seats in the petrol commuter bus by two (from 14 to 12) so it can be driven on a standard licence by business owners and tour operators.

HiAce, which has been market leader of the combined van and light bus segments for more than two decades, has recently passed a cumulative total of 300,000 sales since it arrived in Australia in 1971.

Toyota's Coaster bus also responded to early 2015 updates, including a standard reversing camera and satellite navigation, with sales increasing by 1.8 per cent to 231 vehicles.

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