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2005 No.1 Announcement



Embargo: 12 noon, Thursday 5 January 2006

Toyota has set a new motor industry all-time annual sales record to become the country’s number one motor vehicle company in 2005.

It is the tenth time Toyota has been market leader.

Sales figures released by the Federal Chamber of Automotive Industries (FCAI) today reveal Toyota delivered 202,817 vehicles in 2005, breaking the industry sales record it set the previous year.

Toyota claimed number one position in seven of the 13 sales segments in which it competes.

The company’s Yaris/Echo, Corolla and Camry were each top sellers in their passenger motor vehicle segments, along with LandCruiser Wagon in the SUV category.

Toyota’s HiAce buses and vans and the company’s Hilux 4x4 pick-up were number one in their light commercial vehicle segments.

Toyota delivered a record 1423 of its eco-friendly Prius hybrid to bring total Toyota hybrid registrations in Australia to more than 3000.

In 2004 Toyota became the first company ever to sell more than 200,000 vehicles in a single year with a record delivery of 201,737.

According to Toyota Australia executive director of sales and marketing David Buttner the 2005 result was even more remarkable because of the way in which it was achieved.

"Huge demand for the company’s Corolla range has helped change the composition of the marketplace," Mr Buttner said.

Toyota delivered an all-time record 46,415 Corollas, 18.9 per cent greater than its previous best.

In September Corolla became the number one-selling motor vehicle in Australia, eclipsing both Holden Commodore and Ford Falcon.

The success of Corolla as well as Yaris and Camry has enabled Toyota to close to within 2.1 percentage points of General Motors in total passenger vehicle sales – the closest margin ever.

The sale of small cars across all manufacturers in 2005 exceeded 200,000 for the first time, reaching 215,324 – an increase of 18.9 per cent.

The previous small car record had been 181,160 set in 2004.

Demand for large cars dropped by 15.7 per cent to 153,244.

However Toyota said the turnaround should not be considered permanent.

“There is compelling evidence that the large car market will stabilise and regain strength,” Mr Buttner said.

“In 2006 Toyota will launch its new Camry and a new Avalon replacement large six, and there is the likelihood of competitive reaction.

“The cars which participate in the large car market will be essentially different from those that have done so in the past.

“There is an ongoing need for larger, space-efficient vehicles to fulfil the needs of families and businesses.”

Toyota claimed sales leadership in 10 months in 2005 and set new sales records in seven.

Mr Buttner said the correction in market demand in the last three months of 2005 had not been reflected in sales of light and small vehicles.

While total vehicle sales had fallen 2.5 per cent beneath the previous year’s levels in the last three months, demand for small cars had risen 11.5 per cent and demand for light cars was up 7.1 per cent.

Toyota’s two segment-leading models, Corolla and Yaris, had performed well above the market.

Demand for Corolla in the last three months of the year increased 19.4 per cent.

“The market corrected in the last three months largely as a result of latent reaction to petrol pricing,” Mr Buttner said.

“A consumer trend which had been evident all year was magnified as reaction to petrol prices took hold.”

However Mr Buttner said consumer confidence had generally remained high, especially in the private market.

“Just as housing demand has not retreated universally across Australia or in specific areas, the motor vehicle market is equally remaining extremely strong in certain segments,” he said.

“Private buyers are increasingly choosing vehicles which specifically suit their needs – and the sales figures indicate these areas are largely in the small and light car segments and in the compact and medium SUV markets.

“The outlook for 2006 is one of sustained demand in those areas which have remained strong during the last few months.

“There is an expectation of recovery in markets which did diminish in response to new and different vehicle offerings.”


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Embargo: 12 noon, Thursday 5 January 2006

Outright market leader Toyota delivered more than a quarter of the record number of SUVs bought in Australia in 2005, according to industry figures released today.

Buyers registered 46,393 of Toyota’s RAV4s, Klugers, Prados and LandCruiser wagons in 2005 of a total 180,292 SUVs sold in the year.

Toyota was clear SUV market leader, 19,824 vehicles ahead of its nearest rival.

The total SUV market was up 4.2 per cent largely on the strength of increased demand for medium-sized vehicles.

The medium market increased 19.6 per cent.

Toyota’s Kluger and Prado vehicles accounted for more than 22,495 deliveries or 31.3 per cent of the segment.

However, according to VFACTS, volume in the compact category was still greatest at 74,659 vehicles ahead of medium vehicles, 71,941.

The compact market decreased 0.1 per cent.

Toyota’s LandCruiser wagon was the dominant brand in the large SUV market despite a drop in demand of 13.7 per cent to 12,017 vehicles.

The large SUV market diminished 20.3 per cent.

LandCruiser demand has fluctuated very little in more than two decades.

The specialist vehicle serves very specific needs and its market remains relatively consistent.

"There has been a significant shift in buyer profiles within the compact and medium SUV markets," Toyota Australia’s executive director sales and marketing, David Buttner, said.

“Buyers are increasingly seeking vehicles which suit their family and cargo needs at a price which also meets their family budgets.

“In 2006 a new category will emerge which bridges the gap between the compact and medium segments.

“It will deliver medium segment volume and amenities at a price more attuned to the compact category.”

Mr Buttner said Toyota was poised to launch a new RAV4 into the new market segment.

RAV4 had been instrumental in the establishment of the SUV market since its introduction 12 years ago.

The current second-generation RAV, now at the conclusion of a successful runout campaign, had been a consistent segment leader and had slipped only marginally to claim third in the hard-fought 2005 compact battle.

Toyota delivered 11,881 RAVs in 2005.

A further four per cent growth this year would push the SUV market close to 190,000.

“Since 2000, demand for SUVs has expanded better than 70 per cent,” Mr Buttner said.

“The segment is well established.

“Strong competition within the segment is driving both growth and product development to the benefit of all customers.

“The new offerings of SUVs this year will be even more road and customer-friendly – nothing like the stereotype that has been created by some observers.”


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Embargo: 12 noon, Thursday 5 January 2006

The launch of new HiLux and HiAce models in 2005 has spurred Toyota’s light commercial vehicle range to new records.

Combined sales of HiLux and HiAce reached 39,297 in 2005 – 13.9 per cent more than last year’s record, and more than five times the growth in the light commercial vehicle market.

Toyota delivered more than 30,000 HiLux models for the first time ever.

Toyota delivered 16,959 HiLux 4x4s in 2005, up an astounding 19.7 per cent on last year’s record of 14,166.

In the two-wheel-drive pick-up market Toyota delivered a record 14,410 HiLux 4x2s, up 3.6 per cent on last year’s all-time best.

New Toyota HiAce accounted for 7928 deliveries, 23.5 per cent up on last year.

All of Toyota’s gains exceeded category performance.

The light commercial vehicle category as a whole was up 2.6 per cent.

Demand for 4x4 pick-ups rose 6.9 per cent, while 4x2 pick-up demand was up just 0.3 per cent.

Buyer requirement for one-tonne vans diminished 3.5 per cent.

Demand for light buses was up 48.8 per cent on the strength of Toyota’s new HiAce based bus which increased 63.6 per cent to deliver 1878 vehicles or better than 81 per cent of total bus sales.

Toyota’s HiLux retained its position as the number one-selling imported pick-up in combined 4x4 and 4x2 categories.

Total sales of HiLux at 31,369 were 27.6 per cent greater than those of its nearest rival.

Toyota also delivered 6464 military-style LandCruiser pick-ups in 2005 to further extend its 4x4 pick-up lead.

"Competitive activity in the light commercial vehicle market reached new levels of intensity in 2005 with the launch of several new models," Toyota Australia’s executive director sales and marketing, David Buttner, said.

“Our customers were the big winners.

“It’s clearly evident the light commercial market has become another crossover opportunity – especially for tradespeople who can use their work vehicles also for leisure.

“But even if they chose to use their vehicles only for work they are now more comfortable, safer, and more stylish.

“The face of the light commercial market substantially changed in 2005.”


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Embargo: 12 noon, Thursday 5 January 2006

Demand for four-cylinder passenger motor vehicles is now 2.3 times greater than for sixes – and Toyota leads all three four-cylinder categories.

In 2005 357,888 four-cylinder cars were delivered in the light, small and medium car categories compared to 153,244 large six-cylinder vehicles, according to analysis of industry statistician VFACTS’ figures.

In 2004 the ratio of four- to six-cylinder vehicles was 1.7 and in 2003 it was 1.5.

"The trend to lighter, more fuel-efficient vehicles is firmly established," Toyota Australia’s executive director sales and marketing, David Buttner, said.

“Toyota Yaris – together with its predecessor, Echo – leads the light car category, Corolla leads the small car segment and locally manufactured Toyota Camry heads the medium segment.”

Camry claimed medium category leadership with 24,446 sales to command 47.2 per cent of all deliveries.

Yaris and its predecessor Echo totalled 18,832 sales for 20.7 per cent of the light car segment, and Corolla delivered an all-time record 46,415 vehicles for 21.6 percent of the small car market.

“Space and fuel efficiency have become a mantra in all three categories,” Mr Buttner said.

“As small and light cars adopt many of the features of the traditional large sixes – and for a more economical price – their relevance becomes greater, especially in the private market.

“Recently launched Yaris introduced active and passive safety features at a price well below market expectation.

“A $750 enhanced safety pack provided a menu of seven airbags including the world’s first driver’s knee airbag on a light car.

“Increasingly it is innovations in the small and light car markets which will set the benchmark for the industry.”

Mr Buttner said the reduction in vehicle import duties at the beginning of 2005 from 15 to 10 per cent had been a catalyst in cementing demand for imported light ,small and medium vehicles.

Only medium market leader Camry was locally manufactured amongst the 49 models that participated in the three categories last year.

“Camry is the proof that the local industry can be very competitive even in the face of import competition,” Mr Buttner said.

“The economies of scale which have been achieved in Toyota’s Altona, Melbourne, plant have made it world competitive.”

Mr Buttner said a new Camry to be launched mid-year would further extend the company’s advantage in the segment.

“There is significant benefit to be gained from a local manufacturing program which is directly aligned to a global product development regime,” he said.

The new world Camry is scheduled for launch at this weekend’s Detroit Motor Show with progressive rollout to global markets throughout the year.


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Embargo: 12 noon, Thursday 5 January 2006

Demand for Toyota’s Hybrid Synergy Drive Prius has now made it the eleventh largest-selling light car in Australia – but has also elevated it above the sales of some of the world’s great marques.

According to VFACTS industry statistics, Toyota delivered 1423 Prius in 2005 to take the total deliveries of the hybrid-electric vehicle past 3000 since its launch four years ago.

In the light car category Prius outsold VW Polo, Renault Clio, Peugeot 206, the entire ranges of Smart car and Citroën, and Daihatsu Sirion.

Significantly more Prius were delivered than any single model in the ranges of Alfa Romeo, Chrysler, Citroën, Jaguar, Proton, Renault, Saab, Smart or Volvo.

It also outsold all but one vehicle in the ranges of Audi and VW and topped the Mercedes-Benz A-class.

"Demand for Prius is limited only by supply," Toyota Australia’s executive director sales and marketing, David Buttner, said.

“Prius has become mainstream with a twist.

“People buy it for its contribution to the environment, and to their daily operating economy.

“But they make no compromise in space or operating efficiency.”

At the recent Tokyo Motor Show Toyota and its luxury partner Lexus made a strong statement of intent by revealing vehicles powered by hybrid synergy drive in virtually every category.

In 2005 Toyota global hybrid sales surged 2.5 times year on year to 151,000 vehicles.


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Toyota claimed number one position in seven of the 13 sales segments in which it competes.
The new HiLux released in 2005 featured a specially developed range of Toyota Genuine accessories, including bullbar, towbar, sidestep and roof racks, which has proved popular with customers
Toyota’s latest round of refinements for Prius includes the Toyota first of a reversing camera as part of the i-TECH model, easier-to-read instruments, a new front mask, new exterior colours and improved audio systems.
Toyota Australia's executive director sales and marketing, David Buttner, said huge demand for the company's Corolla range had helped change the composition of the marketplace.
Toyota HiLux 4x4 pick-up (front) and HiAce bus and van were number one in their light commercial vehicle segments.
The Toyota brand in Australia is the largest range of vehicles from a single manufacturer.
Toyota Corolla (front), Yaris (mid) and Camry (rear).