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TOYOTA DRIVES INDUSTRY TO RECORD SALES

(Click here to view TOYOTA SALES RESULTS 2012 PRESS KIT)

Toyota has claimed its 10th consecutive year as the best-selling automotive brand in Australia, helping to propel the entire industry to an all-time record above 1.1 million sales in 2012.

Official figures released today show Toyota dealers delivered a market-leading 218,176 new cars, SUVs and light-commercial vehicles last year.

Toyota's sales growth of 20.1 per cent was almost twice the industry average of 10.3 per cent, resulting in a total that was more than 103,000 vehicles ahead of its closest rival.

A record December for the industry lifted the national sales tally to 1,112,032 - beating the previous record of almost 1.05 million sales set in 2007.

Two of Australia's three best-selling vehicles wore Toyota badges - HiLux and Corolla - while the locally built Camry was also in the top 10 along with Yaris.

Toyota also achieved a December record with 21,169 sales - more than the combined sales of the next two companies.

Toyota Australia senior executive director sales and marketing Matthew Callachor said the company's success in 2012 was due to quality vehicles, dedicated employees, an extensive dealer network and loyal customers.

"During the past 10 years of market leadership, Australians have bought almost 2.1 million Toyota vehicles - a remarkable 650,000 sales more than any other brand," Mr Callachor said.

"Toyota is extremely grateful for the support of so many Australians and we are determined to continue earning that trust," he said.

Toyota's decade of market leadership had coincided with significant changes in purchasing patterns, heightened competition from more brands and a proliferation of models.

"Australian motorists can choose from almost 400 models from 67 brands - a greater degree of competition than in much larger markets such as the United States.

"SUV sales have doubled since 2002 due to a large proportion of Australian motorists opting for spacious vehicles with more flexibility than traditional sedans or wagons.

"Sales of light and medium passenger cars have also doubled during the same period, and the small-car market has grown by 52.9 per cent as many people make fuel efficiency a priority. This has also resulted in growing consumer demand for hybrid cars.

"In addition, the growing popularity of utes has resulted from the mining boom and their ability to combine workhorse and family duties."

Last year was the 16th time Toyota has been the number one car company in Australia. It was also the number-one brand in every State and Territory.

The Australian market first reached one million sales in 2007 and has now achieved that feat in five of the past six years.

Toyota's annual sales have topped 200,000 vehicles in eight of the past nine years and it remains the only company ever to have reached that total.

In 2012, Toyota outsold all other brands in passenger-car sales by 35.5 per cent.

In SUVs, its winning margin was 57.7 per cent. Sales of Toyota light-commercial vehicles were more than double those of the second-placed competitor.

Toyota vehicles led eight market segments: Yaris, Camry, LandCruiser Prado, LandCruiser wagon, HiLux 4x2, HiLux 4x4, HiAce bus and HiAce van.

Combined HiLux 4x2 and 4x4 sales exceeded 40,000 for just the third time, leading the light-commercial market to a record 198,302 units.

HiLux was the second biggest-selling vehicle on the local market as well as the most popular ute and best-selling four-wheel drive.

Camry was Australia's leading mid-size car for the 19th straight year with 27,230 sales, representing a remarkable 39.6 per cent of its segment and outselling its four nearest rivals.

Built in Australia since 1987, Camry is also Australia's leading automotive export with 64,000 shipped overseas last year. A further 8,000 V6 Aurion sedans were exported.

Industry SUV sales rocketed to a new high of 305,825 vehicles, led by LandCruiser Prado with 17,045 sales - also a record. Toyota's RAV4 (14,651 sales) Kluger (13,239 sales) and LandCruiser wagon (10,829) were key contributors.

Corolla was the third most popular vehicle in Australia last year with motorists buying 38,799 hatches and sedans - the 10th successive year in which the car's local sales have topped 35,000.

Last year was also a record for sales of Toyota hybrids with sales of Camry Hybrid, Prius, Prius c and Prius v exceeding 10,000 for the first time.

Toyota has been market leader in 1991-94, 1998, 2000 and every year since 2003. It is the leading brand in sales of commercial vehicles, a title it has held since 1979 - an unbroken run of 34 years.

...ends/

For more information, please contact:
Mike Breen
Manager Public Relations
Tel: (02) 9710 3341
Mob: 0418 447 064
mike.breen@toyota.com.au



 
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