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Lexus GS450h will feature in Australia's first environmentally friendly hire car company in Melbourne.

Ecolimo owner Don Pyke, who has over 20 years' experience as a professional driver, is launching the company to provide a green alternative for people who are interested in reducing global warming through the reduction of carbon emissions.

The Ecolimo GS450h fleet consists of a 3.5-litre V6 and two electric motors, providing a quiet, stress-free trip to the airport or around town.

The Lexus GS450h has created a synergy between fuel economy, low emissions, quietness and high performance, representing a fusion of power, style and environmental awareness.

It has 22 per cent more power than the most powerful model in the Australian Lexus range.

The electric motor produces more power - 147kW - than many medium cars.

The GS450h also offers fuel economy of 7.9 litres/100km.

In July this year The Australian Government Green Vehicle Guide awarded the Lexus GS450h a prestigious 4.5-star rating.

This rating places the 3.5-litre V6 GS450h alongside 1.8-litre/100kW vehicles.

"The service will be priced to be directly competitive with other limousine or hire car companies," said Mr Pyke.

"It shouldn't cost more to choose the green alternative.

"People who care about the environment and are interested in reducing their impact on it can feel confident they have made a good choice without compromising quality or comfort."

Lexus Australia is very pleased to be a part of this innovative program which recognises the value of hybrid vehicles in today's environmentally conscious society.

"The GS450h is an outstanding vehicle," said Lexus Australia divisional manager Scott Grant.

"Ecolimo will allow more people to enjoy the benefits of Lexus hybrid drive, and expose people to the comfort and luxury of our vehicles.

"At Lexus, we are dedicated to the concept of hybrid technology, and to see more Lexus hybrids on the road is a fantastic thing.

"We can guarantee this will not only be helping the environment, but will be an unparalleled experience in terms of vehicle quality and performance."

Ecolimo officially launched on 4 December at the Transit Lounge in Federation Square, Melbourne.


The Lexus GS450h is the first in the fleet of eco-friendly limousines, offering a quiet, stress-free transfer in ultimate luxury while helping the environment.