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TOYOTA EXTENDS CAMRY CROWS SPONSORSHIP

TOYOTA EXTENDS CAMRY CROWS SPONSORSHIP
Toyota Australia has extended its long-running partnership with the Adelaide Football Club by a further two years.

The Camry Crows sponsorship will continue a great tradition for Australian Rules football in South Australia that has so far generated two premiership flags.

Adelaide’s regional support is unaffected by Toyota becoming the naming rights sponsor of the AFL premiership season this year.

The association between Toyota and Adelaide is the third-longest major club partnership in the AFL.

Toyota has been the major partner of the Camry Crows since the club joined the AFL in 1991.

This new agreement will extend the partnership to at least 16 years.

“Toyota was drawn to Aussie Rules football by the passion and spirit of the game, which are also attributes that drive Toyota,” said Toyota Australia executive director of sales and marketing Dave Buttner.

“The Camry Crows have always epitomised that passion and spirit and we are delighted to continue such a strong community relationship.

“The club has a wonderfully loyal support base with more than 47,000 club members and many more passionate supporters.

“There are exciting things happening down at the club and we now look forward to being a part of the Camry Crows’ on-field resurgence over the next two years.

“We’ve had some incredible times together - winning our very first game back in 1991 and, of course, the back-to-back premierships in 1997/98 - and we’re sure there will be more to celebrate in the near future,” Mr Buttner said.

“It’s no coincidence that the drive and determination that has made Toyota the number one car company in Australia can also be found at the AAMI Stadium.”

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CROWS CELEBRATE TOYOTA SPONSORSHIP IN STYLE

Camry Crows chief executive Steven Trigg and Crows wing-man Brett Burton have celebrated the club’s extended partnership with Toyota by taking a thrilling ride through the Mount Crawford forest with Toyota Team Racing’s rally aces, Neal Bates and Simon Evans.

Trigg and Burton strapped themselves into TTR’s Corollas at the media preview day for this weekend’s Rally of South Australia.

The pair’s hair-raising dirt adventure will be replayed on the big screen during tonight’s game with the Kangaroos.

The rides coincided with Toyota Australia’s announcement that it would extend its long-running partnership with the Adelaide Football Club by a further two years.

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TOYOTA MAKES ITS MARK IN SOUTH AUSTRALIA

Toyota has driven to number one in private and business vehicle sales in South Australia with the help of its association with the Camry Crows.

The state’s 23 Toyota dealers contribute directly to the Crows sponsorship and have benefited with increased sales over the 14 years since the inception of the club.

Toyota also supports other South Australian businesses in the automotive industry as suppliers to the Camry and Avalon models manufactured in Australia.

South Australian supplier companies last year earned $146 million from Toyota.

In the first six months of 2004, Toyota has taken 20.6 percent of private and business vehicle sales in SA to lead Holden on 18.8 percent.

“We have been consistently number one over the last couple of years with around 20 percent of the South Australian private and business vehicle market,” said Toyota SA regional manager Chris Beuth.

“There are many reasons for our success, but I’m sure that our loyal support of the Camry Crows since the club’s inception in 1991 has been appreciated by South Australians.

“This is a very proud football state and we love being associated with such a passionate and successful club - the first from Adelaide to be part of the national league.”

There are 23 Toyota dealers in South Australia, employing hundreds of people and investing considerably in the local economy.

Adelaide has nine Toyota dealerships operating around the city and suburbs.

As well as supporting numerous local community activities, Toyota and its South Australian dealers sponsor one of the biggest corporate golf events in the country, the Toyota Classic held at The Grange Golf Club each year.

The major South Australian-based supplier companies to Toyota are Bridgestone, Walker, Cooper Standard, Monroe, ROH, Ti Group, Schefenacker, Clyde Apec and Multi Slide Industries.

The Federal Chamber of Automotive Industries recently named Schefenacker the 2003 Supplier of the Year.

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TOYOTA SUPPORTS SPORT AND THE COMMUNITY

Toyota Australia has committed itself as a major corporate citizen to support and sponsor an array of community-based groups and sporting organisations.

It became naming rights sponsor of the AFL Premiership season this year, throwing its support behind Australia’s most popular sporting competition.

In the Rugby League code Toyota last year became sponsor of the North Queensland Cowboys, a community-based club taking on the big guns of the NRL.

When the Australian Paralympic Team competes for gold in Athens between September 17-29, Toyota will be backing them all the way as a major sponsor, as it has been doing already with disabled Australian skier Michael Milton, the fastest man on one leg, who this year won two gold and two silver medals at World Championship level.

Toyota Team Australia’s pursuit of the Australian Rally Championship is well known - and it this year lifted its commitment from a two-car to a three-car team.

Toyota has also been active on the environmental front in its sponsorship of National Tree Day, which has resulted in more than six million trees being planted throughout Australia.

Toyota supports the Fraser Island Fishing Expo, one of Australia's biggest fishing competitions, contested by around 1500 anglers each year, and backs this up by promoting major conservation initiatives during the Expo.

In a similar vein, Toyota through its Community Spirit program is lending its support to community programs in education, the arts and environment in communities across Australia.

“Toyota has a growing involvement with the Australian community and takes special pride in its role as a corporate citizen,” said Toyota Australia executive director of sales and marketing Dave Buttner.

“Toyota is proud to be a major Australian manufacturer and it is now this country’s largest exporter of motor cars.

“There are more than 42,000 people involved in the Toyota Australia network and our contribution to the national economy is substantial.”

Toyota also actively encourages country music in Australia by supporting events within the Tamworth Country Music Festival - including the Toyota Star Maker Award for up-and-coming singers - and the hugely popular Toyota National Country Music Muster near Gympie.

In other fields, the company runs Safe & Savvy workshops to provide women with vehicle maintenance knowledge, and backs TAFE New South Wales with T3 automotive traineeship programs and Summer School courses.

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IMAGES
(R-L) CEO of the Adelaide Crows football club, Steve Trigg, Toyota Director of Sales and Marketing, David Buttner, and Chairman of Adelaide football club, Bill Sanders at the official signing of a two year extension to Toyota's sponsorship of the team.
(R-L) Toyota Director of Sales and Marketing, David Buttner, Adelaide football club players Mark Stevens, Brett Burton, Michael Doughty,and Chairman of Adelaide football club, Bill Sanders at the official announcement of a two year extension to Toyota's sponsorship of the team.
Dave Buttner, Executive Director of Sales and Marketing for Toyota (L) with Adelaide Crows Football Club CEO Steve Trigg announcing their sponsorship deal after Mr. Trigg's ride in the Toyota Corolla Sportivo rally car.
2004 Rally of SA: TTR driver Neal Bates (L) with Adelaide Crows footballer Brett 'Birdman' Burton before Burton's ride with Bates in the Toyota Corolla Sportivo rally car.
2004 Rally of SA: TTR driver Neal Bates (L) with nervous looking Adelaide Crows footballer Brett 'Birdman' Burton before Burton's ride with Bates in the Toyota Corolla Sportivo rally car.
2004 Rally of SA: Adelaide Crows football club CEO Steve Trigg prepares for a ride with TTR driver Simon Evans in the Toyota Corolla Sportivo. Toyota and the Adelaide Crows also announced a sponsorship deal today.